Seeking the Unfamiliar but Memorable: Conceptual Creativity as Meta-Learning

The creativity of diffusion models refers to their ability to generate highly realistic images that are different from their training data. Creativity is somewhat surprising since it is known that if the denoiser used in the diffusion model is the Bayes optimal denoiser for a given training set, then the model will simply copy the training samples. In this paper we present empirical and theoretical results that suggest that creativity in diffusion models is due to an interaction between the denoiser architecture and the target distribution. Theoretically, we give explicit forms for the distribution of generated samples as a function of the target distribution and the denoiser architecture for three different denoiser architectures (linear, polynomial, bottleneck). Empirically, we show that small changes in the popular UNET denoiser architecture leads to very different forms of creativity, and these small changes often yield samples that are highly nonrealistic. Taken together, our results show that diffusion models will only be successful if the inductive bias of the denoiser architecture is in strong alignment with the true target distribution.

Large Language Models have consistently demonstrated a lack of creativity and diversity across tasks. Prior work has focused on addressing whether models are capable of generating creative outputs. Here, we aim to consider novelty and investigate what makes model-generated content novel or not novel in a task-specific manner. We propose a fine-grained evaluation metric GENIE to measure the novelty of responses along task-specific features with respect to a population of responses. We show that unlike GENIE, holistic metrics struggle to capture the high-dimensionality of novelty and do not provide insight on which properties they target. Finally, we use GENIE to measure the effectiveness of mitigation methods that address creativity to better understand where these methods can improve novelty.

Concept unlearning aims to erase a target concept from a pretrained text-to-image diffusion model without retraining. Closed-form methods are attractive in this setting because they apply a single deterministic edit to the cross-attention weights and add no inference-time cost. Existing closed-form methods, however, represent the target concept through the text encoder's response to a few short anchor prompts that name it, and paraphrased prompts that evoke the concept without naming it consistently bypass the edit. We argue that the target should instead be represented in the cross-attention activation space. Text embeddings describe the user's prompt, while cross-attention activations describe what the model is about to render, and the latter generalize to paraphrase the anchor templates do not cover. Building on this observation, we propose PURE (Projection in U-Net Rendering for Erasure), a closed-form method that builds the forget and retain bases from per-layer cross-attention activations captured along a short denoising trajectory and applies a single linear projector to the cross-attention key and value weights. On a recent holistic concept-unlearning benchmark covering ten concepts across artistic style, intellectual property, celebrity, and NSFW categories, PURE significantly reduces target leakage under paraphrased and adversarial prompts while preserving retain concepts close to the unedited model, yielding the best overall forget-retain trade-off among evaluated methods.