GENIE: A Fine-Grained Measure for Novelty

Large language models (LLMs) have achieved remarkable progress in language understanding, reasoning, and generation, sparking growing interest in their creative potential. Realizing this potential requires systematic and scalable methods for evaluating creativity across diverse tasks. However, most existing creativity metrics are tightly coupled to specific tasks, embedding domain assumptions into the evaluation process, and limiting scalability and generality. To address this gap, we introduce an automated, domain-agnostic framework for quantifying LLM creativity across open-ended tasks. Our approach separates the measurement apparatus from the creative task itself, enabling scalable, task-agnostic assessment. Divergent creativity is measured using semantic entropy, a reference-free and robust metric for novelty and diversity, validated against human annotations, LLM-based novelty judgments and baseline diversity measures. Convergent creativity is assessed via a novel retrieval-based multi-agent judge framework that delivers context-sensitive evaluation of task fulfilment with over 60% improved efficiency. We validate our framework in three qualitatively distinct domains: problem-solving (MacGyver), research ideation (HypoGen), and creative writing (BookMIA), using a broad suite of LLMs. Empirical results show that our framework reliably captures key facets of creativity, including novelty, diversity, and task fulfilment, and reveal how model properties, such as size, temperature, recency, and reasoning, impact creative performance. Our work establishes a reproducible and generalizable standard for automated LLM creativity evaluation, paving the way for scalable benchmarking and accelerating progress in creative AI.

Divergent thinking is a crucial aspect of creativity, yet large language models (LLMs) tend to consistently generate similar responses to open-ended questions, in what has been termed the artificial hivemind effect. Here, we introduce CreativityNeuro, a data-free method for enhancing divergent thinking in LLMs via contrastive weight steering. We evaluate our method across multiple creativity assessments and report several main findings. On the Divergent Association Task (DAT), a vocabulary-space creativity test, CreativityNeuro improves performance by up to 14 human percentile points. Next, in a large-scale human evaluation (N=720) on the Alternative Uses Test (AUT) and the Task Task, CreativityNeuro achieves significant improvements in originality, surprise, and creativity, transferring to longer-form and more open-ended tasks. Importantly, we find that across all three tasks, CreativityNeuro demonstrably reduces measures of mode collapse. Moreover, activation steering achieves comparable performance to CreativityNeuro on the DAT, but it does not transfer to the AUT and Task Task, demonstrating the effectiveness of weight-space steering in generalizing to unseen tasks. In conclusion, CreativityNeuro improves divergent thinking and reduces mode collapse without requiring behavioral data, re-training, or gradient-based fine-tuning, providing a straightforward way to enhance LLM performance in creative domains.

While post-training improves the capabilities of large language models (LLMs), it generally lowers their output diversity and creativity, negatively impacting tasks that explicitly require creativity (e.g., story generation) as well as those that require it implicitly, e.g., reinforcement learning (RL). We instead propose CreativeInstruct, a scalable instruction-tuning method that teaches LLMs to balance creative, base-model-like generations with the quality of post-trained models, by learning to inject special [StartCreativity] spans that bias generation toward creativity. Furthermore, we introduce a structural diversity metric based on graph edit distance, which captures narrative level variation missed by purely lexical and semantic metrics. On narrative generation, CreativeInstruct matches or exceeds the diversity of both multi-model baselines and distilled variants of their outputs, without sacrificing quality or requiring multiple models at inference time. These results are mirrored in our human evaluation, where we find that annotators rate CreativeInstruct generations as more creative than the post-trained LLMs' generations in 70.3% of cases. We also show the benefits of creative models as a substrate for RL: GRPO applied to a CreativeInstruct checkpoint improves by ~4% on AMC and ~5% points on MATH over the same training applied to the post-trained checkpoint.