GUT-IS: A Data-Driven Approach to Integrating Constructs and Their Relations in Information Systems

Structural equation modelling (SEM) is widely used in survey-based business and information systems research to assess latent constructs and theory-driven structural relationships. However, SEM path significance is obtained within a particular model specification and may not show whether findings remain stable under alternative estimation frameworks. This study develops and demonstrates a staged robustness analysis framework that connects SEM, ordinary least squares (OLS) regression, and Double Machine Learning (DML). SEM is first used to refine the measurement structure and estimate the robustness-baseline SEM model, in which the full theory-specified structural path system is retained for downstream robustness analysis before final structural path evaluation. OLS regression is then applied to SEM-derived construct scores as a transparent regression benchmark. Finally, DML-style residualisation is used to examine whether each tested focal relationship remains stable after flexible machine-learning-based adjustment for observed controls. Learner-sensitivity checks compare Random Forest, Gradient Boosting, and Support Vector Machine learners, and selected reverse-direction diagnostics are used to examine directional sensitivity. The framework is demonstrated using a FinTech Digital Customer Intimacy survey model. The findings identify which relationships are stable across SEM, OLS, and DML-style checks, and which require more cautious interpretation. A reproducible Google Colab workbook and generated result files are publicly available, providing a reusable template that researchers and students can adapt to other survey-based latent-construct studies. The paper contributes a practical robustness workflow and interpretation guide for survey-based researchers seeking to complement SEM with conventional and machine-learning-based robustness checks.

Public attitudes toward artificial intelligence are heterogeneous, ordinally measured, and poorly captured by any single dependency graph. Existing ordinal structure learners assume a shared directed acyclic graph (DAG) across all respondents; recent heterogeneous ordinal graphical-model approaches focus on subgroup discovery rather than confirmatory cluster-specific DAG estimation; and latent profile analyses discard dependency structure entirely. We introduce a heterogeneous ordinal structure-learning framework combining monotone Gaussian score embedding, Bayesian nonparametric (BNP) complexity discovery via a truncated stick-breaking prior, and confirmatory fixed-K estimation with cluster-specific sparse DAG learning. The key methodological insight is a discovery-to-confirmation workflow: the nonparametric stage calibrates plausible archetype complexity, while inner-validated confirmatory refitting yields stable, interpretable structural estimates. On the 2024 Pew American Trends Panel AI attitudes survey, Wave 152 (W152) survey, (N = 4,788, 8 ordinal items), the confirmatory K*=5 model reduces holdout transformed-score mean squared error (MSE) by 25.8% over a single-graph baseline and by 4.6% over mixture-only clustering. A controlled tiered semi-synthetic benchmark calibrated to W152 structure validates recovery across difficulty regimes and transparently reveals failure modes under stress conditions.

Design Structure Matrix (DSM) modularization, the task of partitioning system elements into cohesive modules, is a fundamental combinatorial challenge in engineering design. Traditional methods treat modularization as a pure graph optimization, without access to the engineering context embedded in the system. Building on prior work on LLM-based combinatorial optimization for DSM sequencing, this paper extends the method to modularization across five cases and three backbone LLMs. Our method achieves near-reference quality within 30 iterations without requiring specialized optimization code. Counterintuitively, domain knowledge, beneficial in sequencing, consistently impairs performance on more complex DSMs. We attribute this to semantic misalignment between the LLM's functional priors and the purely structural optimization objective, and propose the semantic-alignment hypothesis as a testable condition governing knowledge effectiveness with LLMs. Ablation studies identify the most effective input representation, objective formulation, and solution pool design for practical deployment. These findings offer practical guidance for deploying LLMs in engineering design optimization.