ClimateChat-300K: A Multi-Modal Facebook Dataset for Understanding Diverse Perspectives in Climate Communication

Climate discourse online shapes public understanding of climate change and informs political and policy debate, yet it unfolds across structurally different environments: paid advertising platforms host targeted, institutionally produced messaging, while public social media reflects largely organic, user-driven discussion. We present a comparative analysis of climate discourse across paid advertisements on Meta (previously Facebook) and public posts on Bluesky from July 2024 to September 2025. To support it, we develop an interpretable thematic discovery pipeline that clusters texts by semantic similarity and uses large language models (LLMs) to label clusters with concise, human-interpretable themes, requiring no predefined topic inventory or seed set. Using these themes, we find the two environments diverge systematically: paid advertising centers on strategic promotion of specific solutions in a formal, forward-looking register, whereas organic discourse centers on systemic critique in a crisis-oriented, scientifically grounded one. We also evaluate the utility of the discovered themes through downstream stance prediction and theme-guided retrieval tasks. While our analysis focuses on climate communication, the framework generalizes to comparative thematic analysis across heterogeneous communication environments.

This paper presents the Arabic Women and Society Corpus, a ten year collection of 252,487 public Arabic Facebook posts related to women's empowerment and social wellbeing. The corpus was collected from 51,660 pages across 77 countries between 2013 and 2024, resulting in more than 267 million user interactions. Each post includes engagement metrics such as shares, comments, and emotional reactions, providing a unique view of audience sentiment and social attention. The data were processed using an automated pipeline with language identification, normalization, and metadata cleaning to ensure reliability and reproducibility. The corpus enables large scale analysis of gender discourse, social reform, and emotional engagement across Arabic dialects. It supports research in Arabic natural language processing, computational social science, and digital communication studies. The dataset and accompanying documentation will be released under request for research use.

The study of online discourse has become central to understanding societal polarization. While much research has focused on detecting overt toxicity, the subtle dynamics of social cohesion, meaning the interaction between divisive and unifying narratives, remain computationally underexplored (Bail, 2021; Gonzalez-Bailon and Lelkes, 2023). This paper presents Cohesion-6K, a manually and ChatGPT-assisted annotated dataset of six thousand Arabic public Facebook posts related to the Israeli Occupation of Palestine. Each post is assigned to one of five discourse categories that represent a continuum from conflict to cohesion: Conflict, Resolution, Community Engagement, Supportive Interactions, and Shared Values. The annotation process combines expert human judgment with model-assisted pre-labeling verified by trained annotators, achieving substantial inter-annotator agreement (Cohens kappa = 0.85). Quantitative analysis reveals a consistent engagement gap, where conflict-oriented posts receive between two and four times more user interaction than resolution-oriented ones (p < 0.01). This pattern illustrates how divisive discourse tends to attract disproportionate visibility in Arabic social media spaces. Cohesion-6K provides a transparent and reproducible resource for the study of online cohesion and polarization. The dataset, annotation guidelines, and preprocessing code will be released for research use under an open license, supporting future work in computational social science, digital communication, and Arabic natural language processing.