AI in the Enterprise: How People Use M365 Copilot Chat

We study how organizations use frontier generative AI by linking ChatGPT Enterprise account records to usage, worker roles, task classifications, and public-company financial data through March 2026. These linked data enable a privacy-preserving analysis of adoption, worker roles, and message-level tasks at scale: for instance, the worker-level sample we analyze at the six-month adoption horizon includes over 1,500 organizations and over 17 million messages. We document four facts about enterprise AI adoption and use. First, ChatGPT Enterprise usage has grown rapidly due to a combination of new firm adoption and growing intensity among existing adopters. Second, U.S.-based public company adoption is concentrated among larger, more valuable, and more R&D- and SG&A-intensive firms. Third, active use within adopting firms spans job functions and seniority levels, with especially high usage intensity among early-career workers. Fourth, ChatGPT Enterprise usage encompasses a broad range of knowledge work tasks, including writing, technical work, communication, and information synthesis. In aggregate, these results suggest that firms differ widely in the speed, breadth and purpose of their enterprise AI adoption, and that they are still actively learning how to integrate AI into organizational workflows.

This paper introduces the AI & Economy ATLAS (Activity, Task, Landscape, and Adoption Study), an ongoing economic research initiative using Google AI usage data. The first iteration of ATLAS is built on 15 million de-identified interactions across the Gemini App, Google AI Mode, and Gemini API. Using privacy-preserving algorithms as well as established and bespoke classification methods, we map AI usage to over 800 occupations, 4000 tasks, 300 household activities, 150 countries, and 140 languages. We then make a number of observations on what the data reveals about AI's diffusion, and its usage at work and in day-to-day life. In the workplace, we show that while AI adoption spans occupations covering just above 88% of US employment, penetration remains shallow and overwhelmingly collaborative in nature, with end-to-end task automation limited in scope. Outside of work, AI spans activities making up about 98% of Americans' non-sleep time, with disproportionately high use in high-friction tasks such as engaging with government and professional service providers, likely delivering economic value that standard national accounts may miss. Globally, adoption scales with national wealth and has broad linguistic distribution, with English queries representing only around a third of volume. As we build upon ATLAS and expand its scope and capabilities, we will continue to provide large-scale empirical evidence to inform the public, policy and academic questions about the ongoing AI transformation.

Organizations rolling out agentic command line tools like Anthropic's Claude Code and GitHub's Copilot CLI need to know who will try them, who will keep using them, and whether the tools produce enough output to justify their cost. At organizational scale, token spend can run into millions of dollars annually, so misreading adoption, retention, or impact can make a rollout expensive without changing engineering velocity. Studying tens of thousands of engineers at Microsoft over its early-2026 rollout, we find that first use spread primarily through social networks, retention was associated more with engineers' coding activity than with demographics, and adopters merged roughly 24% more pull requests than they would have otherwise. We use merged pull requests as our proxy for output -- acknowledging that a merged PR is not the same as the value it delivers -- and the lift persists across our four-month window. These results suggest that CLI coding agents are neither uniformly adopted nor mere novelty effects and that organizations should treat visible peer use as central to rollout strategy.