Ocean4Rec: Offline LLM-Derived OCEAN Profiles for Request-Time VOD Reranking
Authors: Wonkyun Kim, Sehyun Bae, Kwanki Ahn, Mungyu Bae, Saeun Choi, Soyeon You, Chandra Prabhakar, Sehyun Kim
Organizations: Samsung Electronics Republic of Korea · Samsung Electronics India
Abstract
Industrial video-on-demand (VOD) recommenders need richer content understanding, but LLM-as-reranker designs repeat prompt construction, token generation, model invocation, output parsing, and fallback handling for each request. In high-volume latency-sensitive services, these request-time operations complicate throughput planning, tail-latency control, capacity isolation, and predictable operation. This paper presents Ocean4Rec, a reranking layer that uses an LLM only offline to materialize item OCEAN profiles from content metadata. Items are mapped into Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism scores, while user profiles are built by time-decayed aggregation of recently clicked and deep-linked items in the same five-dimensional space. At request time, Ocean4Rec joins precomputed item profiles, user profiles, base recommender scores, and catalog recency, then performs numeric reranking without an LLM call. On anonymized Samsung Smart TV VOD logs, same-candidate Top1000 temporal-holdout offline evaluations show that Ocean4Rec improves NDCG@20 over a stronger non-OCEAN Base+Recency ordering by 7.6% for an NCF generator and 61.5% for a LightGCN generator. HR@20 is inconclusive for NCF and improves by 67.3% for LightGCN, reflecting sparse exact-item replay labels and the strength of recency as an industrial baseline. The result should be read as offline replay evidence for a bounded auxiliary content-taste feature that preserves the deployability advantage of a request-time-LLM-free serving path.
Recent studies increasingly explore Large Language Models (LLMs) as a new paradigm for recommendation systems due to their scalability and world knowledge. However, existing work has three key limitations: (1) most efforts focus on retrieval and ranking, while the reranking phase, critical for refining final recommendations, is largely overlooked; (2) LLMs are typically used in zero-shot or supervised fine-tuning settings, leaving their reasoning abilities, especially those enhanced through reinforcement learning (RL) and high-quality reasoning data, underexploited; (3) items are commonly represented by non-semantic IDs, creating major scalability challenges in industrial systems with billions of identifiers. To address these gaps, we propose the Generative Reasoning Reranker (GR2), an end-to-end framework with a three-stage training pipeline tailored for reranking. First, a pretrained LLM is mid-trained on semantic IDs encoded from non-semantic IDs via a tokenizer achieving ≥99% uniqueness. Next, a stronger larger-scale LLM generates high-quality reasoning traces through carefully designed prompting and rejection sampling, which are used for supervised fine-tuning to impart foundational reasoning skills. Finally, we apply Decoupled Clip and Dynamic sAmpling Policy Optimization (DAPO), enabling scalable RL supervision with verifiable rewards designed specifically for reranking. Experiments on two real-world datasets demonstrate GR2's effectiveness: it surpasses the state-of-the-art OneRec-Think by 2.4% in Recall@5 and 1.3% in NDCG@5. Ablations confirm that advanced reasoning traces yield substantial gains across metrics. We further find that RL reward design is crucial in reranking: LLMs tend to exploit reward hacking by preserving item order, motivating conditional verifiable rewards to mitigate this behavior and optimize reranking performance.
Large language models (LLMs) are increasingly used as rerankers in conversational recommender systems, yet measured gains depend strongly on the retrieval and inference protocol. On the ReDial conversational movie recommendation benchmark, we compare proprietary, open-weight, and fine-tuned LLM rerankers with collaborative-filtering and sequential baselines in a shared retrieve-then-rerank pipeline. We vary candidate-pool size, first-stage retriever, and decoding temperature. With a shared semantic top-250 candidate pool and strict candidate-aware scoring, the best proprietary reranker reaches NDCG@10 of 0.1497, compared with 0.0939 for the strongest non-LLM baseline. The same reranker reaches 0.2925 in zero-shot generation, showing that unconstrained scoring can yield a much larger apparent advantage than matched-pool evaluation. No evaluated open-weight LLM outperforms the tuned shallow autoencoder baseline under this protocol. For the strongest proprietary and open-weight rerankers, switching from semantic to collaborative-filtering candidates raises NDCG@10 by more than 50%, showing that measured reranker performance is highly sensitive to candidate generation. For the best proprietary reranker, raising temperature from 0 to 1.0 increases top-10 Jaccard distance from 0.0900 to 0.1240 while mean NDCG@10 changes negligibly, whereas weaker LLMs show larger degradation. These ReDial results support treating candidate generation, candidate-pool size, scoring policy, and decoding configuration as required reporting fields rather than implementation details.
Ante Kapetanovic, Tomislav Duricic, Andro Mercep +1
Large language models (LLMs) have been applied to sequential recommendation by formulating it as a natural language task. Previous work has improved personalization by incorporating collaborative and sequential signals through input conditioning or LLM fine-tuning. However, existing approaches often rely on one or more of the following: LLM fine-tuning, additional architectural modules, representation distillation, or item-level conditioning over long interaction histories, increasing training complexity and deployment cost. We propose REPREC, a lightweight framework that reformulates LLM-based sequential recommendation through lightweight user representation alignment. REPREC maps a fixed-size user embedding from a frozen sequential encoder into a small set of learned soft tokens through a lightweight MLP injector that conditions a frozen LLM, leaving both pretrained backbones unchanged while training only the injector. We conducted exhaustive experiments on multiple benchmark datasets and demonstrate that REPREC consistently outperforms LoRA while remaining compatible with different pretrained sequential encoders and LLM backbones, enabling a modular and production-friendly recommendation pipeline without modifying either pretrained component. The gains are particularly pronounced for casual and core users across all datasets, highlighting REPREC's effectiveness in low-data regimes. Finally, when trained on short prompt histories and evaluated with longer contexts, REPREC maintains 85-100% of LoRA's performance while reducing per-epoch training time by an average of 1.51X, demonstrating an effective balance between recommendation quality and computational efficiency for production deployment. The code is available at https://github.com/phdbotcode/REPREC