Synthetic Data from Cross-Domain Events for Large-Scale Recommendation Systems

Cross-domain recommendation is a core problem in content-to-e-commerce platforms. Its objective is to leverage user interactions with content to infer potential purchasing intent on the e-commerce side, thereby enhancing conversion rates and commercial value. However, in real industrial scenarios, cross-domain recommendation faces multiple challenges: significant semantic gaps exist between different domains, and user cross-domain behavior sequences are often massive in scale and rich in noise. Although large language models (LLMs) possess powerful semantic understanding and reasoning capabilities, their millisecond-level inference latency makes direct application in online recommendation systems difficult. To address these issues, this paper introduces AIR (Atomic Intent Reasoning), an LLM-driven cross-domain recommendation framework designed for industrial-grade deployment. By migrating LLM inference to the offline phase and dynamically constructing user intent representations through efficient retrieval and composition during online operations, it achieves approximately 400* inference acceleration while maintaining semantic consistency. Experimental results across multiple public datasets demonstrate that our method achieves state-of-the-art performance in cross-domain recommendation tasks. Furthermore, large-scale online A/B testing conducted in Kuaishou E-commerce's real-world business scenarios shows that our approach delivers stable and significant improvements across multiple core business metrics, including a +3.446% increase in GMV, fully validating its effectiveness and practical value in industrial-scale recommendation systems.

Digital platforms increasingly operate as isolated information silos, limiting their ability to construct comprehensive user representations across domains. Cross-domain recommender systems seek to overcome this limitation by transferring knowledge from a source domain to a target domain, yet most existing approaches depend on shared users, shared items, or structurally similar interaction graphs. These assumptions are often unrealistic across independent platforms. We propose SPHERE (Semantic Personas for Heterogeneous cross-domain Recommendation), a design artifact that enables recommendation knowledge transfer across strictly disjoint domains with no shared users or items. Rather than aligning domains through identity or graph structure, SPHERE uses large language models to induce a shared behavioral vocabulary, generate structured semantic personas for users, and retrieve behaviorally similar source-domain communities that form a Community Source Persona. This semantic signal is integrated with collaborative signals through a dual-tower architecture and dynamic fusion gate, allowing SPHERE to augment standard recommender backbones. Empirical evaluation across Amazon Books, Goodreads, and Steam demonstrates consistent improvements over NCF, SVD++, and LightGCN baselines under full-ranking evaluation. The results show that cross-domain transfer effectiveness is not determined solely by semantic proximity between domains; rather, it depends critically on the structural density and native predictive strength of the target domain. The study contributes to information systems research by reframing cross-domain personalization as behavior-based semantic alignment, offering a practical mechanism for overcoming information silos while preserving interpretability and modularity.

Cross-domain recommendation (CDR) transfers preference knowledge across related domains, but federated deployment makes cross-domain alignment difficult because the behavioral anchors that align item spaces, such as overlapping users and shared interaction signals, are often sparse, unavailable, or privacy-sensitive across clients. To address this tension, we revisit federated CDR as generation over a stable semantic item language. By representing items as discrete semantic ID (SID) sequences derived from public item-side metadata, cross-domain item alignment is induced by a shared vocabulary rather than by exchanging private interactions or aligning domain-specific embeddings. Directly federating SID-based generators, however, introduces two design constraints: the SID tokenizer must remain fixed to preserve cross-client token consistency, which creates a semantic-only bottleneck because local collaborative filtering (CF) signals cannot be globally shared or aligned; meanwhile, standard federated averaging can cause negative transfer under domain heterogeneity. To overcome these constraints, we propose FedCGR, a federated generative CDR framework that keeps the item language stable and makes adaptation explicit. FedCGR injects local CF evidence through a reliability-aware semantic interface and trains a prototype-personalized generator that selectively aggregates shared parameters according to domain relatedness while keeping domain-specific quantities local. Experiments on six Amazon cross-domain scenarios show that FedCGR consistently outperforms federated generative baselines and achieves competitive performance against strong sequential and federated CDR methods under both full-ranking and sampled evaluation protocols.