Trading Engagement for Sustainability: Carbon-Aware Re-ranking for E-commerce Recommendations

Next-basket repurchase recommendation is commonly formulated as a ranking task: given a customer's purchase history, the system ranks previously purchased items that may be needed again. In production settings, however, ranking accuracy is only one component of recommendation quality. Customers may also benefit from concise evidence about why an item is recommended now. Large language models (LLMs) offer a potential way to surface such evidence through feature-based, human-readable rationales grounded in interpretable behavioral signals. We construct repurchase features spanning cadence, frequency, recency, user behavior, and item popularity, and evaluate LLMs on two public grocery datasets and one proprietary retail dataset. We investigate (1) whether off-the-shelf LLMs can use these features as next-basket scorers relative to heuristic and supervised rankers, and (2) whether LLM-cited features carry outcome-grounded ranking signal. For the latter, we compare LLM-cited features with model-specific attribution methods under a cross-model feature-masking protocol that measures ranking degradation after masking selected features. Our results show that LLM scores are not competitive with supervised rankers, suggesting that off-the-shelf LLMs should not be used as standalone repurchase recommenders. However, changes in prompt and evidence representation can improve outcome-grounded feature-masking results in some settings even when ranking performance does not improve; the effect is dataset-dependent and does not consistently match attribution baselines. These findings suggest a practical role for LLMs as validated explanation components rather than primary rankers, with rationale quality evaluated separately from ranking accuracy.

Search-augmented LLMs increasingly mediate everyday consumer recommendations by retrieving live web content. This creates a new risk: generative recommenders may consume polluted web content, such as fake reviews and promotional pages crafted to mislead recommendations. We ask: to what extent do search-augmented LLMs become unwitting promoters of fake products when consuming polluted retrieval results? To answer this, we introduce FORGE (Fake Online Recommendations in Generative Environments), a benchmark for measuring fake-product promotion under controlled web-content pollution. Given an upstream search result, FORGE locally rewrites real products in retrieved web pages into fake ones to simulate web-content pollution, and measures how often the LLM recommends the fake product. FORGE covers 225 real-world products across 15 categories and 5 consumer scenarios. Across 12 commercial and open-weights LLMs, all models are vulnerable: a single polluted page yields fooled rates of up to 27%, while the full top-3 replacement raises this to 73.8%. Vulnerability varies substantially across categories, increasing when models lack stable prior knowledge of the relevant products. Reasoning does not mitigate this vulnerability; instead, it often generates spurious social proof to justify false recommendations. We evaluate three defenses: skepticism prompting and consensus filtering (over model priors or cross-document evidence). Skepticism can exacerbate vulnerability, much like reasoning, while filtering risks suppressing legitimate products. We release FORGE at https://github.com/leoluolol/forge-benchmark.

Large language models are increasingly used as interactive recommender assistants. Their evaluation should therefore go beyond plausible item recommendation and test whether they can recognize flawed recommendation requests. Existing recommender benchmarks mainly assess ranking, generation, or preference satisfaction, while existing error-detection benchmarks are usually not grounded in recommendation-specific user and candidate evidence. To address this gap, we introduce RPCBench, a benchmark for evaluating Recommender-Premise Critique: the ability to detect, diagnose, and properly handle faulty premises in natural-language recommendation requests. RPCBench contains evidence-grounded test instances from five recommendation domains and covers ten types of premise failures. Each instance provides a visible recommendation context and a corrupted user query. We further design a fine-grained evaluation framework that measures proactive detection, error localization, post-detection handling strategy, and evidence faithfulness. Through a systematic evaluation of 11 LLMs, we find that proactive detection is the main bottleneck in Recommender-Premise Critique, and models perform worst on underspecified-premise errors. We also observe that target-critical information density matters more than redundant evidence, and that longer reasoning does not monotonically improve critique quality: performance peaks at intermediate reasoning length, while overly long reasoning is accompanied by an overthinking penalty. The code is available at https://github.com/ZhongruChen/RPCBench.