Multimodal large language models (MLLMs) have raised new privacy challenges. On the data side, user-provided inputs often include unpredictable sensitive information; while on the downstream task side, model reasoning depends on rich visual context that may itself be privacy-sensitive. Existing privacy protection methods, however, rely on predefined sensitive categories and fixed obfuscation strategies, struggling to tackle such challenges in MLLMs. To address this dilemma, we propose Anchored Privacy Drifting (APD), a training-free method that drifts privacy-sensitive elements toward semantically equivalent alternatives while anchoring contextual cues to the source image. To systematically evaluate this dual objective of privacy protection and contextual preservation, we introduce AdaptShield, a comprehensive benchmark covering 22 privacy categories, which combines conventional privacy metrics with MLLM-based assessments of contextual utility. Extensive experiments show that our method achieves balanced improvements in both privacy sanitization and content retention, with average gains of 10.4% on textual categories and 8.5% under MLLM-based evaluation across four MLLM series, i.e., Qwen2.5, Qwen3, InternVL3, and InternVL3.5.
Privacy risks in text-only Large Language Models (LLMs) are well studied, particularly their tendency to memorize and leak sensitive information. However, Multi-modal Large Language Models (MLLMs), which process both text and images, introduce unique privacy challenges that remain underexplored. Compared to text-only models, MLLMs can extract and expose sensitive information embedded in images, posing new privacy risks. We reveal that some MLLMs are susceptible to privacy breaches, leaking sensitive data embedded in images or stored in memory. Specifically, in this paper, we (1) introduce MM-Privacy, a comprehensive dataset designed to assess privacy risks across various multi-modal tasks and scenarios, where we define Disclosure Risks and Retention Risks. (2) systematically evaluate different MLLMs using MM-Privacy and demonstrate how models leak sensitive data across various tasks, and (3) provide additional insights into the role of task inconsistency in privacy risks, emphasizing the urgent need for mitigation strategies. Our findings highlight privacy concerns in MLLMs, underscoring the necessity of safeguards to prevent data exposure. Our dataset and code can be found here.
Multimodal Large Language Models (MLLMs) have demonstrated impressive performance on cross-modal tasks by jointly training on large-scale textual and visual data, where privacy-sensitive examples could be unintentionally encoded, raising concerns about privacy or copyright violation. To this end, Multi-modality Machine Unlearning (MMU) was proposed as a mitigation that can effectively force MLLMs to forget private information. However, the robustness of such unlearning methods is not fully exploited when the model is published and accessible to malicious users. In this paper, we propose a novel adversarial strategy, namely Prompt-Optimized Parameter Shaking (POPS), aiming to recover the supposedly unlearned multi-modality knowledge from the MLLMs. Our method elicits the victim MLLMs to generate potential private examples via prompt-suffix optimization, and then exploits these synthesized outputs to fine-tune the models so they disclose the true private information. The experiments on the different MMU benchmarks reveal substantial weaknesses in the existing MMU algorithms. Our POPS can even achieve a near-complete recovery of supposedly erased sensitive information on the unlearned MLLMs, exposing fundamental vulnerabilities that challenge the foundational robustness of representative MMU-based privacy protections.
Multimodal Large Language Models (MLLMs) have shown strong capabilities, but they may memorize private information from web data, raising privacy concerns. Machine unlearning offers a way to remove such private knowledge without retraining from scratch. However, existing MLLM unlearning benchmarks have two major limitations. First, they rely on simplified images that contain only the single target individual, failing to reflect the visual complexity of real-world photos. Second, they typically assume that the forget set and retain set are fully separated, ignoring the fact that private information is often visually entangled with benign public information. For example, a private individual may appear with a public figure or in front of a well-known landmark, where unlearning the private target should not damage the public context. To address these limitations, we propose PPE-Bench, a new benchmark for evaluating MLLM unlearning under private-public entanglement. Each image contains a target individual to be forgotten and public information to be preserved, including public figure and landmark. We further introduce two simple but effective methods to better preserve public information during unlearning. Through experiments, we find that existing unlearning methods can reduce private information leakage, but often substantially harm adjacent public information.