Does Persona Make LLMs K-pop Fans? A Pilot Study of LLM-Based Online Concert Audience Agents

Large language models (LLMs) increasingly serve as interactive social agents, yet their ability to maintain coherent and authentic persona-level role-playing remains limited, particularly in realistic social scenarios. Existing research predominantly focuses on character-level settings and relies on static evaluation formats, failing to capture the complexity of everyday social interactions. In this work, we present PersonaArena, a dynamic simulation framework for evaluating and improving persona-level role-playing in LLMs. PersonaArena leverages a large, filtered corpus of user-generated social content to construct a nuanced persona bank, and elicits multi-turn, context-rich interactions within simulated social environments. Our framework features a multi-agent debating judge for holistic and unbiased assessment. Through extensive experiments, we demonstrate that PersonaArena enables rigorous evaluation and enhancement of LLMs' role-playing capabilities, advancing the development of more authentic and socially adept AI agents.

LLM-based chatbots are increasingly applied in interpersonal domains such as counseling and peer support, where establishing human-AI rapport is crucial yet remains challenging. In this work, we introduce a novel approach for conditioning LLMs with in-group personas, which (i) first identifies a user's primary concern and brief personal context (e.g., a computer science undergraduate worried about future career prospects), and (ii) generates a synthetic in-group persona that shares a similar primary concern while differing in background and narrative details, such as age or profession (e.g., a junior researcher at an AI startup). Furthermore, we conduct a human-subject study to systematically evaluate the effectiveness of in-group persona agents in enhancing human-AI rapport. We compare our approach against two baseline conditions: a conventional agent without persona conditioning and an agent exhibiting minimal self-disclosure (e.g., "I've felt that too"). Results from post-task questionnaires assessing rapport and user experience indicate that the in-group persona agent significantly improves perceived rapport and personal relevance compared to the baselines, and also yields more positive user experience-most notably higher engagement.

Large Language Models (LLMs) are increasingly used as proxies for human perception in urban analysis, yet it remains unclear whether persona prompting produces meaningful and reproducible behavioral diversity. We investigate whether distinct personas influence urban sentiment judgments generated by multimodal LLMs. Using a factorial set of personas spanning gender, economic status, political orientation, and personality, we instantiate multiple agents per persona to evaluate urban scene images from the PerceptSent dataset and assess both within-persona consistency and cross-persona variation. Results show strong convergence among agents sharing a persona, indicating stable and reproducible behavior. However, cross-persona differentiation is limited: economic status and personality induce statistically detectable but practically modest variation, while gender shows no measurable effect and political orientation only negligible impact. Agents also exhibit an extremity bias, collapsing intermediate sentiment categories common in human annotations. As a result, performance remains strong on coarse-grained polarity tasks but degrades as sentiment resolution increases, suggesting that simple label-based persona prompting does not capture fine-grained perceptual judgments. To isolate the contribution of persona conditioning, we additionally evaluate the same model without personas. Surprisingly, the no-persona model sometimes matches or exceeds persona-conditioned agreement with human labels across all task variants, suggesting that simple label-based persona prompting may add limited annotation value in this setting.