ChinaHeritaQA: A Culturally-Grounded Visual Question Answering Dataset for World Heritage Sites in China
Authors: Yi Zhang, Bolei Ma, Yong Cao, Chengyan Wu, Daniel Hershcovich, Anna-Carolina Haensch
Organizations: 1LMU Munich · 2FAU Erlangen-Nuremberg · 3Munich Center for Machine Learning · University of Tübingen & Tübingen AI Center · 5Sun Yat-sen University · University of Copenhagen · University of Maryland, College Park
Abstract
We introduce ChinaHeritaQA, a multimodal benchmark dataset for evaluating the cultural reasoning abilities of vision-language models (VLMs) on UNESCO World Heritage sites in China. The dataset comprises 2,279 in-the-wild images paired with 14,133 bilingual (Chinese/English) multiple-choice QA pairs spanning seven cognitive dimensions, from basic identity recognition to historical periodization and architectural analysis. Guided by a UNESCO-aligned heritage ontology and verified through rigorous human annotation, the dataset ensures linguistic quality and factual consistency. Evaluations of state-of-the-art VLMs reveal that while top models exceed human performance on average, substantial task-level variation emerges: models excel at visual recognition but struggle with culturally grounded reasoning. Performance also varies by dynasty and region. ChinaHeritaQA reveals that strong visual retrieval does not extend to cultural and historical understanding. We release the dataset to support future research on culturally aware multimodal learning.
Evaluating Multimodal Large Language Models (MLLMs) in Chinese Cultural Heritage (CCH) requires fine-grained reasoning over visual, textual, stylistic, and historical clues. However, existing CCH benchmarks mainly emphasize final-answer accuracy, while the accuracy and completeness of reasoning processes remain underexplored. To address this gap, we introduce CulMind and CulMind-R: a high-quality benchmark for multimodal CCH covering 50 tasks from collections of more than 100 museums, and a 24-task reasoning subset that adaptively defines task-specific dimensions for reasoning process evaluation. To evaluate reasoning quality, we propose ReaScore, a task-adaptive metric that evaluates reasoning by automatically weighting task-relevant dimensions. Experiments on 14 leading MLLMs reveal a substantial gap between answers and reasoning, especially on challenging tasks. Further analysis shows that task-adaptive dimension selection and weighting better align evaluation results with expert judgments. Overall, our benchmark and metric support a more expert-aligned assessment of CCH understanding and offer a transferable reference for broader evaluations of cultural heritage. We publicly release the data, code, and evaluation scripts at https://github.com/ZevTsao/CulMind to facilitate reproducible research.
Multilingual fluency often invites a stronger assumption: a model that can speak a user's language must also understand the culture encoded by that language. We call this the Illusion of Cultural Alignment. To test this assumption directly, we introduce MSQA, a benchmark of 1,064 natively sourced questions across 11 language groups, five cultural dimensions, and three difficulty tiers. Unlike translated benchmarks, MSQA targets locally grounded knowledge and reduces shortcuts from English-centric cross-lingual transfer. Evaluating 18 LLMs, we find substantial cultural degradation and a pronounced Locality Effect: cultural competence tracks pre-training exposure more closely than general reasoning ability. We further show that common inference-time remedies do not dissolve the illusion. Models remain overconfident on unfamiliar cultural questions, repeated sampling yields unstable rather than reliable correctness, and retrieval augmentation helps unevenly on long-tail facts. These findings indicate that cultural alignment cannot be inferred from multilingual ability alone and requires deeper intervention than calibration, sampling, or retrieval at inference time
Vision-language models (VLMs) have achieved strong performance on tasks such as image captioning, visual question answering, and image-to-text generation. However, they are predominantly trained on English-centric data, which limits their ability to handle culturally grounded visual understanding and leads to failures in interpreting region-specific meanings, symbolic content, and context-dependent visual cues. Existing benchmarks for cultural competence are often template-driven and focused on surface-level recognition, making them insufficient for evaluating deeper linguistic and pragmatic understanding in culturally situated settings. We introduce PoVisLE, a monocultural vision-language benchmark for Polish designed to evaluate culturally grounded multimodal understanding under a grounded evaluation paradigm, where language is interpreted in interaction with visual context. The dataset contains 1,117 images and 2,366 manually annotated VQA pairs. Overall, our dataset provides a controlled and challenging resource for assessing culturally grounded vision-language understanding beyond surface-level recognition.
Anna Kołos, Grzegorz Statkiewicz, Karolina Seweryn +3