GRACE: Boosting Video MLLMs with Grounded Action-Centric Evidence for Viewer Sentiment Prediction
Authors: Ruoxuan Yang, Tieyuan Chen, Xiaofeng Huang, Haibing Yin, Jun Wang, Xiping Chen, Jun Yin, Xuesong Gao, +1 more
Organizations: Shanghai Jiao Tong University, China · Hangzhou Dianzi University, China · The 52nd Research Institute of China Electronics Technology Group Corporation,2026 China · Hangzhou Bywin Technology Co., Ltd., China · Zhejiang Dahua Technology Co., Ltd., China · School of Information Science and Engineering, Shandong University, China · Haihe Laboratory of Information Technology Application Innovation, China
Abstract
Viewer sentiment prediction in video advertisements aims to infer the latent affective response evoked in the audience. To bridge the gap between what is shown and what is felt, models must deduce hidden viewer emotions from explicit visual narratives, concrete character-object interactions, and visible textual cues. However, standard Multimodal Large Language Models (MLLMs) typically rely on holistic frame representations, which leave these fine-grained, affect-relevant events implicit and complicate precise emotional reasoning. To address this, we propose a grounded action-centric evidence augmentation framework that enhances video MLLMs' clue extraction and comprehension by introducing explicit event structure and localized visual evidence. Our method extracts temporally ordered subject-verb-object (SVO) triplets and auxiliary visible textual cues from action-centric video descriptions, grounds subject and object entities as visual entity crops, and then enables the MLLM to perform clue-enhanced emotional reasoning based on these extracted structured clues. In this way, action triplets specify "what happens", while grounded visual entity crops anchor "who or what participates in each event" to concrete visual evidence. Experiments on the Pitts dataset show consistent improvements over Qwen2.5-VL and Qwen3-VL baselines. Ablation studies, cross-dataset evaluation on AdsQA, and transfer experiments on an emotion-focused TVQA subset further support the effectiveness and generalization of our approach.
We introduce Video2Reaction, a multimodal dataset that maps short movie segments to the induced emotional reactions of viewers in the wild, as expressed through social media comments. Video2Reaction captures the natural diversity of emotional responses by aggregating reactions from online comments at scale, modeling labels as distributions over categorical emotions to better reflect the subjective and ambiguous nature of emotional perception. We benchmark two vision-language models (VLMs) finetuned with LoRA, showing that VLMs learn effectively from Video2Reaction and outperform specialized baselines on dominant reaction prediction. We further demonstrate that VLMs pre-finetuned on Video2Reaction transfer effectively to VCE, another induced emotion dataset with a different taxonomy and video domain. Notably, LLaVA-NeXT-Video-7B pre-finetuned on Video2Reaction and adapted on only 1% of VCE training data achieves a top-3 accuracy of 0.682, on par with the best reported VCE performance trained on the full dataset. The dataset is available at https://huggingface.co/datasets/infofusionlab/Video2Reaction
Video multimodal large language models (MLLMs) have made rapid progress on general and long-form video understanding, yet their ability to preserve brief answer-critical visual evidence remains underexplored. Many practical questions are determined by momentary visual events: localized actions or state transitions that may last only a few frames. Such evidence can be skipped by sparse frame sampling, suppressed by visual-token compression, or diluted by coarse temporal aggregation, causing failures that language-side reasoning cannot reliably recover. We introduce Moment-Video, a benchmark for diagnosing the temporal fidelity of video MLLMs through momentary visual event understanding. Each question is grounded in a localized, visually observable, and sampling-sensitive event, requiring models to notice, count, describe, or reason about transient evidence rather than rely on persistent objects, global scene context, or language priors. Moment-Video contains 1,000 human-verified video-QA pairs across 7 domains and 25 fine-grained subcategories, covering four task types: Temporal Occurrence, Temporal Counting, Action Description, and Temporal Reasoning. We evaluate 33 proprietary and open-source MLLMs on Moment-Video. The best-performing model, Seed-2.0-Pro, achieves only 39.6% overall accuracy, while most open-source models remain below 25%, revealing a substantial gap in momentary visual event understanding. Diagnostic analyses show that denser frame sampling improves some models but does not eliminate the bottleneck, and longer videos introduce stronger temporal-localization challenges. These findings suggest that current video MLLMs still lack temporally faithful representations for capturing, preserving, and using brief but decisive visual evidence.
Video event prediction (VEP) requires models to infer unobserved future states from partial video evidence. Existing video MLLMs usually verbalize intermediate future reasoning in text space: once visual evidence is verbalized, fine-grained motion, geometry, and interaction cues can be lost, leading to plausible but visually ungrounded hallucinations. We introduce Future-L1, an interleaved latent visual reasoning framework that lets an MLLM alternate between language tokens and continuous latent visual spans during autoregressive decoding. To train this capability, we construct Future-L1-50K by selecting examples where future visual hints help prediction and align latent states to future-frame embeddings, then further optimize sampled latent trajectories with LA-DAPO, a latent-aware RL objective with outcome-contrastive and temporal-diversity rewards. Future-L1 achieves new state-of-the-art results on both benchmarks: on FutureBench, it improves Qwen3-VL-8B from 61.0 to 85.4 and exceeds the previous best Video-CoE by 10.4 points; on TwiFF-Bench, it improves the average score from 2.44 to 3.04. These results suggest that future-oriented video reasoning benefits from preserving intermediate visual semantics in latent space rather than translating every reasoning step into text.