R^3: Advertisement Compliance Rectification via Group-Relative Experience Extractor and Curriculum Reinforcement
Authors: Yuan Chen, Zhenyu Hu, Mengge Xue, Te Cao, Liqun Liu, Peng Shu, Huan Yu, Jie Jiang
Abstract
Rigorous content moderation is crucial for online advertising but leads to millions of daily rejections. This scale renders manual rectification infeasible, particularly for video advertisements. However, existing safety-driven methods often suffer from aggressive over-editing, which compromises the advertiser's original semantic intent merely to satisfy compliance. In this work, we target the rectification of textual violations in video ads, covering both speech transcripts and on-screen text. We propose R^3, a novel framework designed to harmonize compliance with original semantic intent preservation. Our approach integrates three key innovations: (1) an experience-driven data synthesis framework that bootstraps high-quality supervision via a group-Relative compliance experience extractor; (2) a curriculum Reinforcement learning strategy with hierarchical rewards designed to enforce compliance while maximizing semantic consistency; and (3) a comprehensive video Rectification framework seamlessly integrating text recognition, rewriting, and re-rendering for industrial deployment. Extensive experiments on industrial datasets and online A/B testing demonstrate that R^3 significantly outperforms state-of-the-art baselines, achieving an optimal trade-off between violation rectification and intent preservation.
Improving video captioning quality typically demands retraining large vision-language models, an expensive and often impractical requirement. Existing training-free alternatives instead ground captions in detected objects to curb hallucination, but apply only a single, fixed correction pass without prioritizing which objects matter most, leaving semantically significant content omitted. We propose a prominence-aware, iterative post-hoc rectification framework that overcomes both limitations without modifying the underlying captioning model's parameters: a lightweight scoring mechanism ranks detected objects by spatial saliency, temporal persistence, and relational dynamics, and an iterative, prompt-driven refinement loop uses this ranking to progressively inject missing yet contextually relevant objects into the caption over multiple rounds. We validate the framework on MSVD and MSR-VTT using object-grounded automatic metrics, a 110-participant human study, and qualitative comparison against ChatGPT and Gemini; in human evaluation, the framework raises perceived completeness by up to 48% and reduces hallucination by up to 45% relative to a strong pretrained captioning baseline, all without retraining or reference captions. These results position prominence-guided iterative rectification as a lightweight, scalable, and model-agnostic route to more complete and trustworthy video captioning, with direct relevance to accessibility, retrieval, and other multimedia understanding applications.
Debjyoti Das Adhikary, Aritra Hazra, Partha Pratim Chakrabarti
Global-scale video moderation faces a dual challenge: the need for fine-grained multi-modal reasoning and the demand for interpretable outputs to support downstream enforcement. Traditional moderation systems often rely on fragmented black-box classifiers that are difficult to maintain and lack transparency. In this paper, we present UNIVID, a UNIfied VIsion-language model for video moDeration. Unlike standard classification models, UNIVID generates policy-aware captions that serve as an interpretable intermediate representation, enabling human-verifiable decisions and multi-task reusability. While existing open-source and commercial VLMs often suffer from safety-guardrail refusals and lack fine-grained policy alignment, we develop a specialized training data recipe that combines expert human-refined labels with synthetic data to align the model with our safety guidelines. By integrating UNIVID as the core captioner, we design a novel end-to-end video moderation system that reduces violation leakage by 42.7% and overkill rate by 37.0% relatively. Meanwhile, by replacing over 1,000 policy-specific models with a single UNIVID backbone, we recycled extensive computation resources while reducing engineering maintenance overhead. To our knowledge, this is one of the first reports of a high-efficiency captioning VLM successfully supporting industrial-scale moderation and cross-functional business.
Advertising video generation is not only a video synthesis task, but also a product-conditioned reasoning problem whose success is measured by online business metrics. Recent video foundation models can generate realistic clips from multimodal conditions, yet they do not optimize how a product should be transformed into an effective advertisement or how future generation should be improved from online business feedback. To close this loop, we propose AgenticGen, a reward-guided agentic framework that decomposes advertising video generation into two trainable reasoning stages, strategy selection and draft generation, thereby exposing optimization targets that online business feedback can supervise. AgenticGen learns a performance-based reward from accumulated online feedback and a complementary rubric-based reward aligned with human quality standards, then uses them to supervise policy optimization. DPO first moves the agentic policies toward online preferences, and GRPO further refines both stages with process and outcome rewards. Offline experiments validate the reward models and successive policy optimization. Online A/B experiments in the TikTok advertising system show that AgenticGen after DPO and GRPO improves CTR by 2.72%, CVR by 2.63%, and Advv by 9.61% over the SFT baseline.