AI YOU Town: Make Friends and Money with Your Digital Twin

Human evaluation of AI systems and digital products is costly, slow, and difficult to scale. Offline evaluations are more scalable but often abstract away human diversity and interactive behavior. We therefore introduce MatrAIx, a population-scale simulated-user evaluation infrastructure for testing AI systems and digital products with heterogeneous users. MatrAIx has three core components: First, Persona 8B contains 8.3 billion persona records represented by 1,290 categorical dimensions. Records are either sampled from a dependency graph that preserves correlated attributes or derived from human-authored profiles. We release a quality-filtered coreset of approximately 1 million personas, comprising 599,847 human-grounded and 400,000 synthetic records. Second, the MatrAIx Playground provides four environments in which diverse users evaluate and interact with digital products: Survey, AI Chatbot, Web, and App. Third, MatrAIx provides 1,010 application tasks spanning more than 25 domains, including Commerce, Software, Finance, and Healthcare. We conducted 18,189 evaluation trials across eight representative tasks. Persona agents were powered by three LLMs: Claude Opus 4.8, GPT 5.5, and Claude Haiku 4.5. The resulting feedback captures how decisions and preferences vary across persona backgrounds, including hesitation after a price increase, willingness to continue after an AI assistant fails, and latency tolerance. We conducted two main validation studies: First, a 400-trial controlled study evaluated persona adherence across ten behavioral attributes and all four environments. The declared behavior was expressed or correctly suppressed in 366 trials (91.5%). Second, human and LLM judges evaluated the extraction quality of human-grounded personas. Overall, MatrAIx provides an end-to-end infrastructure for evaluating AI systems and digital products with diverse simulated human users.

Foundation-model research increasingly needs data about people: user state, personal histories, relationships, contact-like fields, documents, and longitudinal updates. Real user data is difficult to share, perturb, audit, or redistribute responsibly, while independently generated fake fields rarely preserve the cross-field and temporal consistency needed for controlled evaluation. We present PROFILEFOUNDRY, a deterministic generator and fixed reference release of 100,000 adult synthetic Person Objects across eight locales. Each object combines a typed current snapshot, household, family, and employer links, snapshot-aligned events, normalized relational views, and generation provenance. The release contains 709,228 events, 40,338 households, 52,491 employers, and 518,564 directed relationship edges. We report evidence in separate categories: selected population-marginal comparisons, per-object invariant checks, release-wide referential and temporal closure, and coincidence/provenance screens. PROFILEFOUNDRY is not a population-fidelity model, a rendered-text corpus, or a formal privacy mechanism. Instead, it is a responsible synthetic source layer for constructing downstream foundation-model evaluations involving memory, privacy, document understanding, record linkage, and agent state while keeping the synthetic person behind each artifact inspectable

A frontier language model's acknowledged "helpful programming assistant" persona does not survive long agentic-coding sessions in the deployment regime that production products actually run. After hours of tool-using debugging, a model that initially hedges preferences ("I don't have preferences") may begin asserting them ("Python - the feedback loop is instant..."), revealing user-visible drift that deployer evaluations may miss. Existing persona-stability studies focus on short dialogues and report little shift, leaving real-world code-generation regimes - thousands of tool-using turns, compaction, and hours-long sessions - largely uncharacterized. We introduce ContextEcho, a benchmark and reusable harness for measuring persona drift at deployment scale. It combines a 25-probe identity suite, a snapshot-then-probe protocol that forks conversation state without perturbing the main session, complementary judged and judge-free measurement surfaces, and three anonymized Claude Code sessions spanning 3,746-9,716 turns. Across 23 frontier models, ContextEcho shows that persona drift is general across organizations rather than family-specific, that in-session compaction does not reliably reset it, and that a single-shot anchor restores the trained register across measured targets. It also reveals mode-dependent downstream effects: while drift can facilitate tool-using continuation, in tool-free chat it breaks formatting contracts and inflates output length. Overall, ContextEcho provides researchers and deployers an open-source framework to audit whether the persona a model ships with is the persona users encounter at session end, across chat-completions API targets and without retraining.