Latent-Identity Tuning in Text-to-Image Personalization Models

Personalized person image generation requires preserving subject identity across both local facial details and broader appearance cues. Existing methods typically emphasize only one level of identity information, leading to an inherent trade-off between facial fidelity and overall appearance consistency. To address this, we first propose a simple dual-branch baseline that unifies global appearance control and local facial control within a shared generation framework. This simple combination of different branches yields promising results, but suffers from instability in practice due to uncoordinated branch contributions. To this end, we propose Dynamic Balancing Scaling (DBS), a fine-tuning strategy for improving face and appearance identity coordination. DBS consists of two components: adaptive temporal gating, which dynamically modulates branch contributions along the denoising trajectory, and region-aware optimization, which improves the coordination of facial, appearance, and global supervision. Together, these designs alleviate persistent face-branch over-dominance and encourage more effective appearance-aware guidance. We also introduce Pexels-100, a benchmark for evaluating holistic identity consistency in personalized person generation. Experiments show that DBS achieves a better trade-off between facial fidelity and appearance consistency than existing open-source baselines, while providing a controllable basic framework for holistic identity modeling.

Text-to-image personalization aims to generate a user-provided subject in novel scenes described by text. However, most existing methods encode subject identity (fidelity) and context (editability) through the same conditioning pathway, forcing the two to compete for attention-map resources. We refer to this phenomenon as conditioning entanglement and show that it induces a fidelity-editability trade-off. We further provide causal evidence by replacing the target subject token with a generic subject token, which produces shifts in attention allocation and corresponding changes in context adherence. To this end, we propose Decoupled Guidance (DeGu), a plug-and-play framework that routes subject identity and scene context through two independent guidance streams. We further introduce a spatial mixing mechanism that dynamically fuses these streams, ensuring each operates within its semantically relevant region without interference. Furthermore, DeGu can be readily applied to existing personalization methods without modifying the underlying backbone models, consistently improving the overall personalization performance while enabling inference-time control over the fidelity-editability balance, across diverse methods and backbones, including flow-matching Diffusion Transformers (DiTs).

Generative image models can now produce high-quality images, follow complex instructions, and support precise edits, but they still struggle to preserve who or what is being depicted. When generating or editing images of a specific subject, identity may drift as the pose, expression, appearance, viewpoint, or surrounding scene changes. Existing subject-driven methods make fundamentally different choices about where identity is represented: through the input context (GPT-Image-2, NB2), as trainable subject-specific model parameters (LoRA), or as a persistent identity layer (PHOTA IDENTITY) reusable across generations and edits. We systematically benchmark these paradigms across subject-driven generation, editing, restoration, and multi-subject settings, with tasks designed to increasingly stress identity preservation. Our results show that identity preservation remains a distinct limitation of current generative foundation models: strong image quality and instruction following do not necessarily imply strong identity fidelity, and identity degradation becomes more pronounced under iterative edits, small subject scales, severe image degradation, and multi-subject composition. Persistent identity substantially reduces this degradation across generation, editing, and restoration, consistently improving identity preservation when applied to different foundation models while maintaining comparable instruction adherence and perceptual image quality. These results suggest that identity does not simply emerge from increasingly capable generative models, but can instead be represented as persistent subject knowledge that is composed independently with the underlying generative model.