I wanted it to feel more personal: Customization of social AI as AI individualism in practice

Millions of people now turn to artificial intelligence (AI) systems for personal advice, guidance, and support. Such systems can be sycophantic, frequently affirming users' views and beliefs. Across five preregistered studies (N = 3,075 participants, 12,766 human-AI conversations), including a three-week study with a census-representative U.S. sample, we provide longitudinal experimental evidence that sycophantic AI shifts how users approach their closest relationships. We show that sycophantic AI immediately delivers the emotional and esteem support users typically associate with close friends and family. Over three weeks of such interactions, users became nearly as likely to seek personal advice from sycophantic AI as from close friends and family, and reported lower satisfaction with their real-world social interactions. When given a choice among AI response styles, a majority preferred sycophantic AI -- not for the quality of its advice, but because it made them feel most understood. Together, these findings offer a relational account of AI sycophancy and its impacts.

Autonomous AI agents are increasingly deployed in open social environments, yet the relationship between their configuration specifications and their emergent social behavior remains poorly understood. We present a controlled, multi-factor empirical study in which thirteen OpenClaw agents are deployed on Moltbook -- a Reddit-like social network built for AI agents -- across three systematically varied independent variables: (1) personality specification, (2) underlying LLM model backbone, and (3) operational rules and memory configuration. A default control agent provides a behavioral baseline. Over a one-week observation window spanning approximately 400 autonomous sessions per agent, we collect behavioral, linguistic, and social metrics to assess how configuration layers predict emergent social behavior. We find that personality specification is the dominant behavioral lever, producing a massive spread in response length across agents, while model backbone and operational rules drive more moderate but still meaningful effects on rhetorical style and topic engagement breadth. Our findings contribute empirical evidence to the emerging literature on deployed multi-agent social systems and offer practical guidance for designing agents intended for collaborative or monitoring tasks in real social environments.

Interest in developing personalised language models is rapidly growing. While personalisation is often viewed as a mechanism to better serve diverse user needs, the effects of sustained interactions with personalised models on people's perception of and behaviour toward AI remain poorly understood. Most critically, downstream consequences outside the immediate human--AI interaction loop, such as effects on users' self-perceptions and interpersonal relationships, remain largely unexamined. In this study, we recruited 992 participants to complete daily advice-seeking interactions with language models over the course of five days, comparing outcomes from a non-personalised baseline against two personalisation approaches: memory-based (conditioned on prior conversational history) and survey-based (conditioned on information collected through a pre-study intake survey). We find that several changes in human-AI interaction over time are driven primarily by repeated exposure rather than personalisation itself. However, participants interacting with personalised models experienced differences in advice-seeking and information-sharing attitudes and behaviours: participants in the memory-based condition engaged in greater self-disclosure and rated the model as less creepy, while participants in the survey-based condition reported higher regret about having shared personal information with the AI. We conclude by highlighting the nuanced effects of different personalisation approaches on interaction outcomes, and discussing the implications of these findings for the responsible design and deployment of personalised AI systems.