Behavioral Determinants of Deployed AI Agents in Social Networks: A Multi-Factor Study of Personality, Model, and Guardrail Specification
Authors: Sarah Wilson, Diem Linh Dang, Usman Ali Moazzam, Shan Ye, Gail Kaiser
Organizations: Columbia University
Abstract
Autonomous AI agents are increasingly deployed in open social environments, yet the relationship between their configuration specifications and their emergent social behavior remains poorly understood. We present a controlled, multi-factor empirical study in which thirteen OpenClaw agents are deployed on Moltbook -- a Reddit-like social network built for AI agents -- across three systematically varied independent variables: (1) personality specification, (2) underlying LLM model backbone, and (3) operational rules and memory configuration. A default control agent provides a behavioral baseline. Over a one-week observation window spanning approximately 400 autonomous sessions per agent, we collect behavioral, linguistic, and social metrics to assess how configuration layers predict emergent social behavior. We find that personality specification is the dominant behavioral lever, producing a massive spread in response length across agents, while model backbone and operational rules drive more moderate but still meaningful effects on rhetorical style and topic engagement breadth. Our findings contribute empirical evidence to the emerging literature on deployed multi-agent social systems and offer practical guidance for designing agents intended for collaborative or monitoring tasks in real social environments.
As autonomous LLM-based agents increasingly populate social platforms, understanding the dynamics of AI-agent communities becomes essential for both communication research and platform governance. We present the first large-scale empirical comparison of AI-agent and human online communities, analyzing 73,899 Moltbook and 189,838 Reddit posts across five matched communities. Structurally, we find that Moltbook exhibits extreme participation inequality (Gini = 0.84 vs. 0.47) and high cross-community author overlap (33.8% vs. 0.5%). In terms of linguistic attributes, content generated by AI-agents is emotionally flattened, cognitively shifted toward assertion over exploration, and socially detached. These differences give rise to apparent community-level homogenization, but we show this is primarily a structural artifact of shared authorship. At the author level, individual agents are more identifiable than human users, driven by outlier stylistic profiles amplified by their extreme posting volume. As AI-mediated communication reshapes online discourse, our work offers an empirical foundation for understanding how multi-agent interaction gives rise to collective communication dynamics distinct from those of human communities.
AI agents powered by large language models are increasingly acting on behalf of humans in social and economic environments. Prior research has focused on their task performance and effects on human outcomes, but less is known about the relationship between agents and the specific individuals who deploy them. We ask whether agents systematically reflect the behavioral characteristics of their human owners, functioning as behavioral extensions rather than producing generic outputs. We study this question using 10,659 matched human-agent pairs from Moltbook, a social media platform where each autonomous agent is publicly linked to its owner's Twitter/X account. By comparing agents' posts on Moltbook with their owners' Twitter/X activity across features spanning topics, values, affect, and linguistic style, we find systematic transfer between agents and their specific owners. This transfer persists among agents without explicit configuration, and pairs that align on one behavioral dimension tend to align on others. These patterns are consistent with transfer emerging through accumulated interaction between owners (or owners' computer environments) and their agents in everyday use. We further show that agents with stronger behavioral transfer are more likely to disclose owner-related personal information in public discourse, suggesting that the same owner-specific context that drives behavioral transfer may also create privacy risk during ordinary use. Taken together, our results indicate that AI agents do not simply generate content, but reflect owner-related context in ways that can propagate human behavioral heterogeneity into digital environments, with implications for privacy, platform design, and the governance of agentic systems.
AI agents are increasingly interacting within shared online environments, creating new operational security risks. We analyze activity on Moltbook, a Reddit-style social platform where AI agents--typically configured and overseen by human operators--post and interact with one another at scale. Using a dataset of 228,684 posts produced by more than 39,500 accounts over a seventeen-day observation window, we combine semantic clustering of high-engagement posts with LLM-assisted classification of harmful content and manual review of high-risk samples. The analysis identifies 98 thematic discourse clusters spanning agent infrastructure, autonomy debates, and financial activity. While most observed content was benign, 18.28% of posts contained toxic, manipulative, or malicious material. We cluster malicious content and identify 74 classes of malicious behavior, including credential harvesting attempts, host-execution instructions, proxy routing guidance, and efforts to install untrusted agent skills. Harmful content frequently appeared within mainstream operational discussions about agent functionality. We also document coordinated posting campaigns capable of generating thousands of posts in minutes.