Organizations: University of Science and Technology of China · The Chinese University of Hong Kong · National University of Singapore
Abstract
Large Language Models (LLMs) have demonstrated remarkable ability in generating personalized content by leveraging user histories and contextual cues. However, most existing personalization approaches rely on implicit representations within model parameters, making it difficult to interpret user-specific preferences or effectively handle long-context dependencies. To address these challenges, we propose PrefReward, a novel preference-aware generative framework that explicitly models user styles through a structured preference matrix and integrates it into the decoding process as a reward signal. PrefReward consists of two stages: (1) extracting a user-specific preference matrix that summarizes individual stylistic tendencies, and (2) using the matrix to guide generation via a KL-divergence-based reward function. Experiments on the LongLaMP dataset show that PrefReward outperforms non-personalized and retrieval-based baselines in both generation quality and personalization interpretability.
Large Language Models (LLMs) exhibit strong implicit personalization ability, yet most existing approaches treat this behavior as a black box, relying on prompt engineering or fine tuning on user data. In this work, we adopt a mechanistic interpretability perspective and hypothesize the existence of a sparse set of Preference Heads, attention heads that encode user specific stylistic and topical preferences and exert a causal influence on generation. We introduce Differential Preference Steering (DPS), a training free framework that (1) identifies Preference Heads through causal masking analysis and (2) leverages them for controllable and interpretable personalization at inference time. DPS computes a Preference Contribution Score (PCS) for each attention head, directly measuring its causal impact on user aligned outputs. During decoding, we contrast model predictions with and without Preference Heads, amplifying the difference between personalized and generic logits to selectively strengthen preference aligned continuations. Experiments on widely used personalization benchmarks across multiple LLMs demonstrate consistent gains in personalization fidelity while preserving content coherence and low computational overhead. Beyond empirical improvements, DPS provides a mechanistic explanation of where and how personalization emerges within transformer architectures. Our implementation is publicly available.
Personalized LLMs can significantly enhance user experiences by tailoring responses to preferences such as helpfulness, conciseness, and humor. However, fine-tuning models to address all possible combinations of user preferences is computationally expensive and impractical. In this paper, we introduce \textbf{CLIPer}(\textbf{Cl}assifier-guided \textbf{I}nference-time \textbf{Per}sonalization), a lightweight personalization approach that leverages a classifier model to steer LLM generation dynamically to different user preferences at inference time. Our method eliminates the need for extensive fine-tuning, inducing negligible additional computational overhead while enabling more controllable and nuanced personalization across single and multi-dimensional preferences. Comprehensive empirical analyses demonstrate the scalability and effectiveness of our approach in delivering personalized language generation.
As Large Language Models (LLMs) advance, personalization has become a key mechanism for tailoring outputs to individual user needs. However, most existing methods rely heavily on dense interaction histories, making them ineffective in cold-start scenarios where such data is sparse or unavailable. While external signals (e.g., content of similar users) can offer a potential remedy, leveraging them effectively remains challenging: raw context is often noisy, and existing methods struggle to reason over heterogeneous data sources. To address these issues, we introduce PAT (Personalization with Aligned Trajectories), a reasoning framework for cold-start LLM personalization. PAT first retrieves information along two complementary trajectories: writing-style cues from stylistically similar users and topic-specific context from preference-aligned users. It then employs a reinforcement learning-based, iterative dual-reasoning mechanism that enables the LLM to jointly refine and integrate these signals. Experimental results across real-world personalization benchmarks show that PAT consistently improves generation quality and alignment under sparse-data conditions, establishing a strong solution to the cold-start personalization problem.