Token-Region Guided Cross-Attention Fusion for Multimodal Affect Interpretation

Vision Language Models have achieved strong performance on multimodal benchmarks, yet their ability to reason about culturally grounded and metaphor-rich content remains insufficiently studied. Internet memes present a challenging setting where meaning emerges from implicit interactions between image, overlaid text, sarcasm, and shared socio-cultural knowledge rather than literal visual recognition. This challenge is amplified in low-resource languages such as Bangla, where code-mixing, stylized scripts, and culturally specific symbolism introduce substantial distribution shift. In this work, we introduce BanglaMemeX, a culturally grounded multimodal benchmark comprising 3,000 Bangla memes annotated with multi-dimensional labels (humor, sarcasm, offensiveness, motivational intent, and overall sentiment) and human-written explanations that explicitly describe textual and visual metaphors. We systematically evaluate modern VLMs on both classification and explanation generation, revealing that current models struggle to interpret implicit cultural cues despite reasonable surface-level accuracy. Our results highlight the need for culturally-aware multimodal systems capable of grounded reasoning under linguistic and cultural distribution shift.

Memes have become influential communication tools on social media, combining viral visuals with concise messaging to convey impactful ideas. While substantial research has examined the affective dimensions of memes, key challenges such as detecting harmful content, identifying cyberbullying, and performing accurate sentiment analysis remain critical, largely due to the need for deeper contextual understanding. In this paper, we introduce MemeEvidenceDetect, a hybrid task aimed at analyzing a meme and its contextual information to identify specific sentences that explain or elucidate its meaning and humor. To support this task, we present BanglaMemeEvidence, a curated dataset of 2,917 Bengali memes, emphasizing its significance as a resource for the Bangla language. Each meme is annotated with natural language explanations, including Meme OCR, Meme Context, and Evidence Sentences, alongside relevance scores that reflect the relationship between a meme and its corresponding annotations. To address the gap in dynamically inferring a meme's context, we propose BengaliMemeEvidenceNet, a hybrid multimodal framework that integrates textual and visual features for comprehensive meme representation. Our experiments demonstrate the effectiveness of BengaliMemeEvidenceNet, achieving an F1 score of 0.74. To the best of our knowledge, this is the first study to focus on evidence detection in Bengali memes, marking a notable step forward in the analysis of memes in low-resource languages.

Meme understanding goes beyond recognizing visual content or literal text; it requires implicit cultural knowledge and pragmatic inference that most vision-language models still lack. We introduce MemeCULT-1K, a multilingual benchmark of 1,000 South Asian memes in Bengali, English, and Hindi, where each meme is paired with a cultural context note and three human-written explanations, along with a supplementary set of 54 Bengali regional dialect memes. We evaluate thirteen popular Vision Language Models (VLMs) under two settings: meme-only and context-aware. Providing minimal cultural context yields consistent gains across all models and languages: mean SBERT similarity improves from 44.6 to 56.4 (+11.8), BLEURT from 37.3 to 42.3 (+5.0), and LLM-as-a-Judge scores from 2.57 to 3.43 out of 5 (+0.86). Fine-grained error analysis reveals that closed-source models fail mainly on entity and reference misidentification, while open-source models are bottlenecked by broader cultural knowledge gaps, with linguistic and phonological failures proving the most context-resistant across both. These results highlight the difficulty of culturally grounded meme understanding and motivate future work on explicit cultural knowledge integration. Our dataset and code are publicly available at TawsifDipto17/MemeCULT-1K.