Compass: Continuously Aligning Social Media Feeds via In-Situ Reflections

Industrial recommendation systems predominantly adopt a passive ranking paradigm that infers user preferences from implicit behavioral signals (e.g., clicks, dwell time) rather than explicit, natural language inputs. As a result, users experience a persistent discrepancy between their explicit interests and what passive behavioral algorithms deliver, limiting their ability to express nuanced preferences or steer their feed in real time. To address this growing gap between how recommendations are optimized and how users wish to articulate their interests, we present Shape Your Feed (SYF), an LLM-based agentic recommendation framework that enables real-time, multimodal co-curation of content. SYF employs a three-tier architecture: (i) a Perception Flow that captures fine-grained user intent from text prompts, voice commands, and UI interactions; (ii) a Serving Flow that performs real-time agentic re-ranking and pruning of candidate items, grounded in a persistent Semantic Profile encoding evolving user preferences; and (iii) a Self-Evolution Flow that aligns system behavior with human judgments via Direct Preference Optimization (DPO) and an LLM-as-a-Judge ensemble. Offline evaluations show that SYF's alignment scoring module achieves 98.85% accuracy, substantially improving over strong few-shot baselines. Large-scale online A/B experiments on production traffic further demonstrate that SYF improves feed relevance and user sentiment, indicating a practical and scalable path toward interactive, user-steerable recommendation in industrial settings.

Traditional recommender systems (RecSys) primarily infer user preferences from implicit signals (such as clicks, watches, and purchases), often neglecting the rich explicit contextual feedback users provide through verbal text, like comments and reviews. This explicit context feedback captures the nuanced reasons behind user decisions regarding their preferences. In addition, it offers critical heterogeneous information for user preference alignment and more explainable recommendations. Overlooking such signals can lead to misaligned user preferences and further reinforce filter bubbles, as algorithms fail to understand the "semantic context" behind user choices. Recent advances in Large Language Models (LLMs) present new opportunities to harness user-generated content for more accurate and diverse recommendations, yet current LLM-based recommendations still focus on using item meta-data and underutilize this resource. In this paper, we advocate for prioritizing explicit context feedback in the next generation of LLM-based RecSys. We review the evolution of recommendation paradigms, highlight the value of context-rich feedback, call for new benchmarks and metrics, and introduce frameworks for integrating explicit user signals into scalable LLM-driven RecSys. Centering on user-preference modeling, we aim to foster more personalized, transparent, and explainable RecSys online platforms.

Recommender systems trained on user interaction data are susceptible to behavioral intensity imbalance--a systematic distortion arising from heterogeneous engagement patterns across users. This imbalance skews feedback signals such that observed interactions no longer faithfully reflect true preferences, causing models to disproportionately amplify signals from highly active users while underrepresenting others, which ultimately degrades recommendation quality and robustness at scale. To address this issue, we propose a nonparametric contrastive percentile approximation framework, PEARL, that models relative preference signals instead of absolute engagement magnitudes. Building upon relative advantage debiasing, PEARL leverages real contrastive interaction samples to approximate percentile relationships directly, without relying on auxiliary distribution estimation models. We provide theoretical justification demonstrating that such pairwise comparisons yield unbiased estimates of percentile-based preference signals. For broader applicability, we introduce a prediction-based bootstrapping mechanism for percentile smoothing to handle sparse and discrete feedback, alongside a generalized value-weighted formulation and a co-training strategy to enhance both modeling flexibility and representation learning. Extensive offline experiments demonstrate that PEARL effectively mitigates behavioral bias and consistently improves recommendation performance across multiple ranking targets. Deployed in a production livestream platform with a combined user base of billions, online A/B testing confirms substantial real-world gains: +2.10% Watch Duration, +0.80% Consumption Amount, +1.49% Interaction Rate, and -6.91% Report Rate.