Vision-language models excel in many multimodal tasks but remain prone to a subtle yet impactful failure mode: they tend to overestimate dominant visual-textual cues while underestimating sparse but decision-critical contextual variables. This issue, which we term Contextual Variable Overestimation (CVE), becomes particularly evident in real-world applications such as predicting advertisement image preferences across diverse geographic markets. For instance, when a VLM is asked to choose between two product images tailored for different countries, it often defaults to a consistent output, ignoring ground-truth regional variations. This collapse occurs because pervasive high-volume signals, such as product attributes and dense image patches, overwhelm the few but critical tokens that encode market-specific context. To address CVE, we first collect a new multimodal dataset of real advertising creatives and their click-through performance across multiple countries. We then introduce GeoReward, a reward model designed to predict ad image preferences across diverse geographic markets. GeoReward integrates three purpose-built mechanisms: (1) Market-Aware Retrieval Augmentation, (2) Context-Guided Visual Modulation, (3) Selective Sensitivity Loss. Furthermore, we demonstrate how GeoReward can guide the fine-tuning of RL for a VLM to generate background designs for text-to-image models, producing market-aware advertising creatives. Experiments validate that our framework mitigates CVE and outperforms existing baselines. This work not only diagnoses a systematic bias in VLMs toward dominant perceptual features but also delivers a targeted solution for applications where sparse contextual variables govern decision-making.
Vision-Language Models (VLMs) increasingly power high-stakes applications, from medical imaging to autonomous systems, yet they routinely hallucinate, confidently describing content not present in the input. We investigate the root causes of these failure modes with a mechanistic analysis focusing on the decoder-based VLMs. We trace these failure modes to a geometric over-alignment: to bridge the modality gap required by attention mechanisms, decoder-based VLMs over-align visual embeddings with the text manifold, injecting a statistical linguistic bias that systematically overshadows fine-grained visual evidence. While prior work either aggressively closes this gap or suppresses hallucinations through expensive black-box decoding strategies, none addresses the underlying geometric cause. We provide the first quantitative characterization of this over-alignment, demonstrating that linguistic bias concentrates in the top principal components of a universal, dataset-agnostic text subspace. Building on this insight, we propose two complementary remedies: a training-free inference strategy and a bias-aware fine-tuning paradigm, both of which explicitly project out this subspace from visual representations. Our methods significantly reduce hallucinations across POPE, CHAIR, and AMBER benchmarks, and improve CLAIR scores on long-form captioning tasks, with the training-free variant adding no computational overhead over the base model.
Image geolocalization has traditionally been addressed through retrieval-based place recognition or geometry-based visual localization pipelines. Recent advances in Vision-Language Models (VLMs) have demonstrated strong zero-shot reasoning capabilities across multimodal tasks, yet their performance in geographic inference remains underexplored. In this work, we present a systematic evaluation of multiple state-of-the-art VLMs for country-level image geolocalization using ground-view imagery only. Instead of relying on image matching, GPS metadata, or task-specific training, we evaluate prompt-based country prediction in a zero-shot setting. The selected models are tested on three geographically diverse datasets to assess their robustness and generalization ability. Our results reveal substantial variation across models, highlighting the potential of semantic reasoning for coarse geolocalization and the limitations of current VLMs in capturing fine-grained geographic cues. This study provides the first focused comparison of modern VLMs for country-level geolocalization and establishes a foundation for future research at the intersection of multimodal reasoning and geographic understanding.
Vision-Language Models (VLMs) achieve strong cross-modal performance, yet recent evidence suggests they over-rely on textual descriptions while under-utilizing visual evidence -- a phenomenon termed ``text shortcut learning.'' We propose an adversarial evaluation framework that quantifies this cross-modal dependency by measuring accuracy degradation (Drop) when semantically conflicting text is paired with unchanged images. Four adversarial strategies -- shape_swap, color_swap, position_swap, and random_text -- are applied to a controlled geometric-shapes dataset (n=1,000). We compare three configurations: Baseline CLIP (ViT-B/32), LoRA fine-tuning, and LoRA Optimized (integrating Hard Negative Mining, Label Smoothing, layer-wise learning rates, Cosine Restarts, curriculum learning, and data augmentation). The optimized model reduces average Drop from 27.5% to 9.8% (64.4% relative improvement, p<0.001) while maintaining 97% normal accuracy. Attention visualization and embedding-space analysis confirm that the optimized model attends more to visual features and achieves tighter cross-modal alignment.