Crowd-Sourced Geographies of Income: Using Google Maps Points of Interest as High-Frequency Proxies for Sub-Municipal Income Estimation in Sao Paulo, Brazil
Authors: Adrienne C. Kinney, Anya Workman, Ademar Takeo Akabane, Jenna Barac, Paulo Fernando Braga Carvalho, Jeova Farias, Fernando Nascimento, Paulo Ricardo da Silva Oliveira
Abstract
Accurate, up-to-date income data at the sub-municipal scale is essential for social policy in middle-income countries, yet in Brazil it depends on a costly decennial census whose intercensal gap recently exceeded a decade. We test whether the composition of crowd-sourced Google Maps Points of Interest (POIs) can serve as a high-frequency, low-cost proxy for household income across the 26,625 census sectors of the municipality of Sao Paulo. Using a theoretically motivated set of POI categories retrieved from Google Places, we represent each sector by its POI counts, decompose these high-dimensional, sparse features with principal component analysis (PCA) and non-negative matrix factorization (NMF), and train a sweep of regression models to predict census-derived income. Under a data leakage-aware spatial validation design the best model (NMF with gradient boosting) attains a held-out R^2 of 0.65, with performance stable across feature-extraction methods. Interpretable decompositions reveal which POI types carry the income signal. These results suggest that commercial, crowd-sourced geospatial data can complement conventional income statistics during intercensal periods, and we discuss extensions toward multidimensional poverty and the capabilities framework.
Reliable subnational population estimates are essential for applications, yet remain difficult where censuses are sparse, outdated or spatially coarse. Existing population-mapping workflows rely on hand-built geospatial covariates, such as settlement extent, night-time lights, and environmental conditions, which must be assembled and harmonised across scales and geographies. Geospatial foundation models offer an alternative by learning reusable representations of place from more multifaceted and heterogeneous data sources. Here, we benchmark Population Dynamics Foundation Model (PDFM) embeddings against the harmonised geospatial covariates for subnational population estimation in Brazil, Nigeria and the United States. Under geographically structured validation, PDFM increased predictive fit by a median of 20.1% (IQR: 10.0-33.2%, across country-model comparisons) reduction in unexplained variance, and reduced Kullback-Leibler divergence by 23.2% (9.2-26.2%). However, these gains were uneven. PDFM was most advantageous where the geospatial covariates weakly characterised settlement context, such as larger and less-developed subnational areas. Moreover, PDFM performance was scale-coupled with embeddings providing less flexible transfer across spatial aggregations than geospatial covariates. These findings showed that geospatial foundation-model representations of place can improve population estimation in data poor settings, but their benefits break down predictably under spatial scale mismatch, revealing a fundamental limitation of current geospatial AI.
Fine-scale socioeconomic information is often unavailable across rapidly ur-banizing regions of the developing world, like India, limiting the ability to delineate intra-urban variations in affluence and deprivation. This study pro-poses a scalable, grid-based urban delineation framework using building morphology derived from open-source satellite imagery. Urban areas across 59 Indian cities and towns are partitioned into high-resolution spatial grids and characterized using interpretable morphological indicators, which are combined into a transparent, rule-based scoring framework to delineate areas with contrasting levels of urban affluence. The resulting classifications are validated through ground-level Google Street View observations, revealing a sharp contrast between the grid classes which are consistent with the ex-pected effects of the lifestyle affluence indicators. We further investigate density-based clustering of building footprints in Mumbai to identify dense urban settlements, demonstrating that the resulting clusters exhibit substan-tial spatial overlap with known informal settlements across the city. Finally, we conduct an exploratory analysis mapping consumer loan delinquency across the derived affluence classes. By relying entirely on publicly available geospatial data, the proposed framework provides a scalable, interpretable, and cost-effective approach for granular urban affluence mapping across In-dian cities.
Reliable measurement of income and consumption is essential for monitoring poverty and inequality in low- and middle-income countries, yet full household surveys are costly and difficult to implement regularly. This paper examines whether reduced survey instruments can preserve key distributional information. We apply Random Forest Recursive Feature Elimination (RF-RFE) to the 2018/19 Nigeria General Household Survey-Panel to identify the income sources, consumption categories and household characteristics that best classify individuals within the welfare distribution. The analysis focuses on three outcomes: poverty status, location in the quintile distribution and position relative to the Gini-based inequality line. The survey's post-planting and post-harvest periods allow us to assess performance under different seasonal contexts. Results show that RF-RFE achieves strong classification accuracy with few predictors. For consumption, poverty status and inequality-line position are accurately predicted using a small set of expenditure categories, while quintile classification reaches about 80 percent accuracy for seasonal consumption and 60--65 percent for annual consumption predicted from a single seasonal visit. For income, poverty status reaches around 90 percent accuracy with five predictors, and inequality-line position is largely captured by labour earnings. The findings suggest that machine-learning methods can help improve survey design and reduce data requirements while retaining much of the distributional information needed to measure and monitor poverty and inequality.