GenMatch: An End-to-End Generative Matching Framework for Micro-View Order-Dispatching in Ride-Hailing

In large-scale ride-hailing, hold control is a critical mechanism for improving passenger-driver experience. By selectively delaying certain driver-order pairs, the system waits for better opportunities, reduces cancellations, and mitigates wasted driver effort. However, existing industrial hold strategies often rely on heuristic thresholding over multiple predictive models, which can be brittle under non-stationary traffic and hard to optimize for multi-objective experience signals. We propose EXHOLD, a deployable two-stage framework decoupling experience-aware pair assessment from hold-time execution. In Stage I, we learn a decision model assigning each driver-order pair to discrete, interpretable experience tiers by optimizing a unified objective that aggregates satisfaction signals across the matching funnel. In Stage II, we solve for a monotone hold-time schedule via constrained optimization over empirical quantiles. This explicitly enforces service guardrails bounding the unnecessary holding of promising matches while maximizing overall experience improvement. We evaluate EXHOLD through randomized A/B experiments in DiDi's production system in Brazil. Results show consistent gains in marketplace efficiency and experience: EXHOLD increases trip completion and driver income, significantly reduces passenger cancellations, and improves funnel efficiency. Ablations and behavioral analyses confirm both stages are essential and that the policy makes calibrated decisions under spatiotemporal heterogeneity. EXHOLD is currently deployed, serving production traffic in Brazil.

In recent years, the growing complexity of last-mile pickup operations has increased the need for fast and accurate decision-making on logistics platforms. This challenge is fundamentally driven by two key and tightly coupled decision-making processes: order dispatching and routing. Solving them separately overlooks their interdependence, while fully end-to-end learning can be unstable and costly on large, variable-scale instances due to sparse rewards. To solve this problem, we propose an integrated optimization framework which couples a learned routing oracle with real-time dispatching heuristics. For the routing subproblem, we develop a Dynamic-Residual Graph Attention Network encoder with a Look-Ahead Courier-Personalized decoder. For the dispatching subproblem, we develop a routing-oracle-guided dispatching heuristic with local search, where the oracle provides near-optimal solutions to select candidate couriers while retaining real-time scalability. Extensive experiments on real-world datasets from Cainiao Logistics are used to test the performance of our approach, including an offline evaluation and an online rolling-horizon simulation. The experimental results show that our approach outperforms other benchmarks regarding solution quality and solving time, indicating it can effectively support logistics companies in solving real-time and large-scale last-mile pickup problems.

Bringing Large Language Models (LLMs) into industrial ride-hailing dispatch as semantic feature extractors over platform-scale behavioral logs is a compelling but under-explored data systems problem. Production matching pipelines remain dominated by structured numerical features, yet decisive behavioral signals (e.g., a driver's habitual aversion to certain regions) are inherently contextual and naturally expressible as LLM-generated user profiles. However, scaling such profiling to a live, millisecond-latency dispatcher faces three intertwined constraints rarely addressed together: on a platform with millions of daily orders, logs exceed any LLM's context window by orders of magnitude; most users are long-tail, with too few interactions for per-user profiling; and surface-fluent profiles do not necessarily improve downstream prediction utility. We present ProfiLLM, an agentic LLM data pipeline that operationalizes utility-aligned user profiling for production matching systems through two modules. (1) Tool-Augmented Global Knowledge Mining equips an LLM agent with 27 analytical tools to mine platform-scale data, producing reusable global knowledge, adaptive user clustering rules, and region-level supply-demand priors. (2) Utility-Aligned Profile Exploration generates multiple candidate profiles per cluster, evaluates them via a lightweight downstream utility proxy, iteratively refines the best candidates and constructs preference pairs for DPO fine-tuning. Deployed on DiDi's production dispatcher, ProfiLLM achieves up to +6.14% relative AUC improvement in outcome prediction, up to +4.35% GMV gain in dispatching simulation, and consistent improvements in a 14-day online A/B test including +0.47% GMV, +0.33% Completion Rate, and -0.82% Cancel-Before-Accept rate.