Deploying high-dimensional multimodal features in industrial recommender systems incurs substantial storage and latency overhead. Hard quantization is compact but introduces boundary distortion, whereas dense soft quantization couples representation quality to the limited storage budget. We propose Sparse Activation-based Residual Soft Quantization (SA-RSQ), which uses Top-K sparse routing and softmax weights to store compact (Index, Probability) tuples. The stored tuples decouple per-item storage from codebook dimensionality; for a fixed selected support, gradients propagate through the routing weights and weighted reconstruction without relying on a straight-through estimator. Experiments on a proprietary food-delivery advertising dataset show favorable reconstruction-performance and CTR trade-offs across storage budgets of 8-48 bytes per item. A preliminary Next-Distribution Prediction study and a one-week online A/B test further demonstrate the practical potential of SA-RSQ, with relative lifts of +2.51% in CTR and +3.66% in CPM.
Modern recommender systems leverage ultra-long user behavior sequences to capture dynamic preferences, but end-to-end modeling is infeasible in production due to latency and memory constraints. While summarizing history via interest centers offers a practical alternative, existing methods struggle to (1) identify user-specific centers at appropriate granularity and (2) accurately assign behaviors, leading to quantization errors and loss of long-tail preferences. To alleviate these issues, we propose Hierarchical Sparse Activation Compression (HiSAC), an efficient framework for personalized sequence modeling. HiSAC encodes interactions into multi-level semantic IDs and constructs a global hierarchical codebook. A hierarchical voting mechanism sparsely activates personalized interest-agents as fine-grained preference centers. Guided by these agents, Soft-Routing Attention aggregates historical signals in semantic space, weighting by similarity to minimize quantization error and retain long-tail behaviors. Deployed on Taobao's "Guess What You Like" homepage, HiSAC achieves significant compression and cost reduction, with online A/B tests showing a consistent 1.65% CTR uplift -- demonstrating its scalability and real-world effectiveness.
Kun Yuan, Junyu Bi, Daixuan Cheng +5
Alibaba Group · Beijing, China · Renmin University
Modern recommendation models gain prediction quality by scaling feature-interaction and sequence modules, but production cost constraints cap how far systems can scale. In this work, we propose Request-Oriented Compute Sharing (ROCS), a modeling and inference paradigm that exploits a unique property of recommendation inference: each user request is evaluated against many candidates, while request-side features are shared across candidates. ROCS defers request-candidate interactions as late as possible, isolates candidate-dependent representations, and evaluates substantial portions of the model once per request rather than once per candidate, significantly improving inference efficiency while maintaining or improving prediction quality. To realize this paradigm, we develop Generalized Layer Masking (GLM) to enforce candidate isolation in feature-interaction architectures, and Deep Cross Attention (DCA) to extend request-oriented sharing to sequence architectures. To support efficient GPU deployment, we co-design In-Kernel Broadcast Optimization (IKBO) that significantly accelerates ROCS model execution. Experiments on public benchmarks show that ROCS consistently improves the quality-efficiency tradeoff across recommendation backbones. On production-scale workloads, ROCS achieves up to a 3x QPS improvement on retrieval models without quality degradation and a 0.5% relative LogLoss improvement with a 50% QPS gain on a short-form video ranking model. ROCS has been deployed across large-scale recommendation systems spanning ads and organic surfaces, retrieval and ranking stages, and more than two orders of magnitude in inference complexity, delivering significant online gains at reduced infrastructure cost.
Multi-modal sequential recommenders assume every item carries every modality, but real product catalogs often miss images or text, and a model trained on complete data loses much of its recommendation accuracy when a modality is unavailable at serving time. We propose Sequential Modality Dropout (SMD): during training, each modality stream (image and text) is independently erased with probability p for an entire user interaction history, so the model learns to predict the next item without relying on any single modality. We measure robustness by retention, the fraction of a model's full-modality accuracy (HR@10) that survives when a modality is removed at test time. Across four backbones (MM-SASRec, IISAN, MISSRec, and fMRLRec) on four Amazon domains, SMD raises text retention by 1.0 to 3.2x at essentially no cost to full-modality accuracy; under an extreme 95% per-item missing rate, it retains 61% of HR@10 versus 22% without (a 2.8x improvement). An optional cross-modal reconstruction loss further lifts retention from 90% to 98% on a simple additive backbone under severe text missingness. SMD is a four-line, architecture-agnostic change that makes multi-modal sequential recommenders robust to the missing modalities they actually encounter in deployment.