A Hybrid Usability Approach for Rating Evaluation of M-Commerce Applications

Ahmad Ibtisam; Bilal Khan; Arshad Ali

cs.SEAug 26, 2026

A Hybrid Usability Approach for Rating Evaluation of M-Commerce Applications

Authors: Ahmad Ibtisam, Bilal Khan, Arshad Ali

Organizations: Department of Computer Science University of Lahore Lahore, 55150, Pakistan · Faculty of Information Technology University of Central Punjab Lahore, Pakistan · FAST School of Computing National University of Computer and Emerging Sciences, Pakistan

Abstract

The success of any mobile application relies on its usefulness and rating is considered as an important measure in this regard. This research work focuses on identifying usability factors, which contribute significantly towards the rating of M-commerce apps. This work intends to explore existing usability models consisting of different factors along with a set of criteria and evaluate in terms of rating estimation by considering 5 well-known mobile applications, namely (i) daraz, (ii) shophive, (iii) home shopping, (iv) Symbios. (v) yayvo. Then, this work provides a hybrid usability model for rating prediction of M-commerce applications. The initial hybrid usability model comprises of (i) learnability, (ii) consistency, (iii) human factors,(iv)communicativeness,(v)effectiveness, (vi) Operability, (vii) efficiency, (viii) satisfaction. Each factor consists of some criteria. Keeping in view the factors of hybrid usability model, the data was collected from 40 users for each application. Furthermore, Forward Stepwise Multiple Linear Regression based rating prediction model is suggested by analyzing each criterion of all factors of hybrid usability model. Finally, the model is assessed and validated by using PRED(x) and K-fold techniques.

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Feb 24, 2026J/K move · Enter open · S save

A Lightweight Vision-Language Fusion Framework for Predicting App Ratings from User Interfaces and Metadata

Azrin Sultana, Firoz Ahmed

Department of Computer Science, American International University–Bangladesh

Multimodal Regression Multimodal Fusion Multimodal Learning

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App ratings are among the most significant indicators of the quality, usability, and overall user satisfaction of mobile applications. However, existing app rating prediction models are largely limited to textual data or user interface (UI) features, overlooking the importance of jointly leveraging UI and semantic information. To address these limitations, this study proposes a lightweight vision--language framework that integrates both mobile UI and semantic information for app rating prediction. The framework combines MobileNetV3 to extract visual features from UI layouts and DistilBERT to extract textual features. These multimodal features are fused through a gated fusion module with Swish activations, followed by a multilayer perceptron (MLP) regression head. The proposed model is evaluated using mean absolute error (MAE), root mean square error (RMSE), mean squared error (MSE), coefficient of determination (R2), and Pearson correlation. After training for 20 epochs, the model achieves an MAE of 0.1060, an RMSE of 0.1433, an MSE of 0.0205, an R2 of 0.8529, and a Pearson correlation of 0.9251. Extensive ablation studies further demonstrate the effectiveness of different combinations of visual and textual encoders. Overall, the proposed lightweight framework provides valuable insights for developers and end users, supports sustainable app development, and enables efficient deployment on edge devices.

Abstract

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