ValueGraph: Value-Signal Guided Graph Pre-training for Contextualized User Representation

Industrial-scale user representation learning requires balancing robust universality with acute task-sensitivity. However, existing paradigms primarily yield static, task-agnostic embeddings that struggle to reconcile the divergent requirements of downstream scenarios within unified vector spaces. Furthermore, heterogeneous multi-source data introduces inherent noise and modality conflicts, degrading representation. We propose Query-as-Anchor, a framework shifting user modeling from static encoding to dynamic, query-aware synthesis. To empower Large Language Models (LLMs) with deep user understanding, we first construct UserU, an industrial-scale pre-training dataset that aligns multi-modal behavioral sequences with user understanding semantics, and our Q-Anchor Embedding architecture integrates hierarchical coarse-to-fine encoders into dual-tower LLMs via joint contrastive-autoregressive optimization for query-aware user representation. To bridge the gap between general pre-training and specialized business logic, we further introduce Cluster-based Soft Prompt Tuning to enforce discriminative latent structures, effectively aligning model attention with scenario-specific modalities. For deployment, anchoring queries at sequence termini enables KV-cache-accelerated inference with negligible incremental latency. Evaluations on 10 Alipay industrial benchmarks show consistent SOTA performance, strong scalability, and efficient deployment. Large-scale online A/B testing in Alipay's production system across two real-world scenarios further validates its practical effectiveness. Our code is prepared for public release and will be available at: https://github.com/JhCircle/Q-Anchor.

Measuring subjective constructs in naturally occurring social media text requires annotation procedures that are theoretically grounded, empirically validated, and transferable to an encoder model for scalable prediction. Using non-English social media posts annotated according to Schwartz's theory of basic human values, we investigate how different LLMs, prompts, and instruction languages operationalize the expression of values in text. We argue that although texts may permit multiple plausible interpretations, theory-based value definitions can constrain interpretations and reduce spurious value attributions. Beyond precision, recall, and F1, we evaluate structural alignment between values, error structure, confidence-ambiguity relations, and annotation stability. We show that different LLMs produce different value interpretations. Iterative prompt calibration through error analysis reduces misattributions and improves alignment with expert annotations. We also derive targeted expert verification rules from recurrent error structures and use them during corpus annotation. Finally, we show that LLM annotations can be transferred to an encoder model through soft-label training, retaining theory-based value interpretations and information about uncertainty in value expression.

Wide applications of LLM-based agents require strong alignment with human social values. However, current works still exhibit deficiencies in self-cognition and dilemma decision, as well as self-emotions. To remedy this, we propose a novel value-based framework that employs GraphRAG to convert principles into value-based instructions and steer the agent to behave as expected by retrieving the suitable instruction upon a specific conversation context. To evaluate the ratio of expected behaviors, we define the expected behaviors from two famous theories, Maslow's Hierarchy of Needs and Plutchik's Wheel of Emotion. By experimenting with our method on the benchmark of DAILYDILEMMAS, our method exhibits significant performance gains compared to prompt-based baselines, including ECoT, Plan-and-Solve, and Metacognitive prompting. Our method provides a basis for the emergence of self-emotion in AI systems.