A Multi-Branch Feature Fusion Approach for Health Misinformation Detection and Propagation
Authors: Mkululi Sikosana, Sean Maudsley-Barton, Oluwaseun Ajao
Organizations: Department Of Computing And Mathematics, Manchester Metropolitan University, Manchester, UK
Abstract
This paper presents a multi-branch fusion framework for detecting and characterising the propagation of health misinformation in online social networks (OSNs). Grounded in the Elaboration Likelihood Model (ELM) and the Theory of Planned Behaviour (TPB), the model fuses transformer-based semantics with rhetorical cues, stance representations, and psychologically motivated proxies in a unified multi-task architecture. In addition to binary classification, we introduce the Cognitive Propagation Score (CPS), an interpretable post-hoc auxiliary score computed from psychologically motivated, text-derived cues capturing argument complexity, emotional intensity, and content-derived virality potential, to support diffusion-risk reasoning when engagement ground truth is incomplete or unavailable. Experiments on three benchmark datasets, Constraint, COVID--19_FNIR, and Monkeypox, show strong classification performance, achieving ROC--AUC up to 0.9999 on COVID--19_FNIR, while propagation-oriented ranking achieves near-perfect agreement when engagement-derived supervision is available (Monkeypox, Spearman's ρ=0.9952) and similarly high ranking alignment under proxy-based supervision on COVID--19_FNIR (ρ=0.9954). Compared with representative literature baselines, the fusion model improves detection on Constraint and COVID--19_FNIR, while Monkeypox remains more challenging, reflecting domain- and signal-specific differences. Ablation analysis further indicates that psychological and rhetorical branches provide complementary gains beyond semantic embeddings. Overall, the framework bridges cognitive theory and neural modelling to improve transparency and to support scalable misinformation monitoring, with future work required to validate CPS against human-centred diffusion judgements.
The rapid spread of false and misleading health information through digital platforms has become a major public health challenge, particularly during infectious disease outbreaks where delayed verification can influence public behaviour and hinder effective disease control. Although recent advances in automated health misinformation detection have shown encouraging results, most existing approaches rely heavily on global biomedical resources and often fail to capture the local context needed to verify claims in developing countries. This study presents a retrieval-augmented transformer framework designed to verify health-related claims using trusted evidence from the World Health Organization and the Nigeria Centre for Disease Control and Prevention. The framework combines semantic evidence retrieval with transformer-based classification to determine whether a claim is true, false, or misleading. To evaluate the proposed approach, a manually annotated dataset of 67 verified health claims covering coronavirus disease, Lassa fever, cholera, measles, and monkeypox was compiled from Nigerian fact-checking sources. Three transformer models and a retrieval-augmented configuration were evaluated. The Bidirectional Encoder Representations from Transformers model achieved the best performance, with an accuracy of 71% and a weighted F1-score of 0.66. Although retrieval augmentation did not improve classification performance because the current evidence repository was limited in size and coverage, the findings highlight the importance of comprehensive and authoritative knowledge sources for reliable health misinformation verification. The proposed framework provides a practical foundation for developing context-aware and evidence-driven health misinformation verification systems for Nigeria and other resource-constrained settings.
Isah M. Bukar, Bala Mairiga Abduljalil, Bashir Saleh Maina +1
On social media, many users actively push back against false claims. Understanding who pushes back and how they do so matters, as this corrective activity is central to how misinformation is contested. We study this counter-misinformation ecosystem at scale: applying a domain-specific NLI model from our prior work to a large corpus of COVID-19 tweets, we classify 264,737 posts as supporting or opposing false claims and compare 23 user- and text-level features across the two groups. Contrary to the dominant assumption that negative emotion is a signature of falsehood, we find that anti-misinformation posts are more emotionally negative than pro-misinformation posts, with higher levels of anger, disgust, and sadness. These differences are modest in magnitude but consistent in direction across the negative emotions. We also find that posts opposing misinformation tend to come from more established users, i.e., older accounts, more followers, and higher listed counts.
Detecting disinformation narratives on social media is challenging due to the scale of amplification, rapid evolution, and linguistic variability of online content. We propose a graph-based framework for identifying and analyzing disinformation narratives in Telegram ecosystems by combining weak supervision with propagation graph analysis. The approach aggregates semantically related claims into narrative-level clusters and models their diffusion across interconnected channels. This enables the detection of coordinated narrative amplification that is difficult to capture through post-level analysis alone. Our results demonstrate that integrating textual signals with network structure provides a scalable method for detecting disinformation narratives and offers insights into how they propagate within large-scale messaging environments.
Yuliia Vistak, Viktoriia Makovska, Vera Schmitt +1