Organizations: University of North Carolina at Chapel Hill · Apple
Abstract
Retrieval is the first stage of modern search and advertising systems, selecting a candidate set from a large item universe for downstream ranking and auction. Recent work increasingly leverages LLMs to improve retrieval through query expansion, data synthesis, and retrieval-feedback training. However, the generative component is typically used for query-side augmentation, while final matching is still delegated to a downstream retriever. We introduce CoGR, a retrieval framework that instead trains LLMs to directly construct retrieval representations on both query and item sides. Each generator produces a compact set of keywords, which are matched directly through an inverted index, preserving compatibility with existing keyword-based retrieval infrastructure. CoGR uses a two-stage training pipeline. Supervised fine-tuning first establishes an aligned keyword space, after which co-evolving reinforcement learning alternately optimizes the query- and item-side generators with GRPO against the opposite side's frozen index. Both sides optimize the same query-to-item retrieval F1 objective: the query side receives retrieval F1 directly, while the item side receives a counterfactual marginal reward measuring the change in query-side F1 caused by its generated keywords. Across 10 representative sparse, dense, and generative baselines, CoGR achieves the best performance on both an internal APP Marketplace dataset and the public WANDS benchmark, improving F1 over the strongest baseline by 10.9% and 36.1%, respectively. Further analysis shows stable co-evolution and increasingly aligned query--item keyword spaces over training.
Generative Retrieval (GR) has emerged as a promising paradigm by mapping queries directly to Semantic IDs (SIDs) with powerful representation capabilities for candidate items. However, existing SIDs derived solely from item content create a semantic gap, failing to align dynamic query intents with static item representations. Furthermore, current generative paradigms rarely model user behavior sequences and are always bottlenecked by the high inference latency of beam-search autoregressive decoding. To address these challenges, we propose Cross-component Hierarchical semantic Alignment for Personalized generative retrieval (CHAP), a novel personalized GR framework from a hierarchical perspective. First, we design a Hierarchical Semantic Alignment module to align query's latent space with item's quantization path and synchronize multi-granular semantics. Second, we construct a personalized GR framework that models user behavior by synergizing discrete SIDs for structural guidance and continuous representations for fine-grained semantic refinement. Notably, we introduce a Residual Cascading Generation mechanism to restrict the costly multi-step Transformer Decoder to a single-pass inference, boosting inference throughput while mitigating information loss. Extensive experiments on three public datasets, one proprietary industrial dataset, and online A/B tests demonstrate CHAP's superiority, validating the effectiveness and practical value of our approach. The code is publicly available at https://github.com/zzzgm/CHAP.
Modern LLMs excel at reasoning and instruction following, enabling users to express complex and diverse information needs. However, conventional retrievers largely rely on surface-level matching between queries and documents, resulting in a growing gap between how users express their needs and how retrievers interpret them. In this paper, we present GEM, a generative embedding model that augments retrieval through its own knowledge by explicitly reasoning about user intent and relevance criteria. GEM unifies generation and embedding within a single model: it first reasons over the query, then appends an embedding token to encode the enriched context for retrieval. \zhili{Evaluated on reasoning-intensive and instruction-following retrieval tasks, GEM demonstrates the effectiveness of its reasoning-augmented retrieval, outperforming its non-reasoning variant and matching baselines using substantially larger models.} Furthermore, GEM's generative nature allows test-time compute scaling via prompting to further enhance retrieval performance. Our code is available at: https://anonymous.4open.science/r/GEM.
Recent retrieval-augmented generation (RAG) approaches have demonstrated strong capability in handling complex queries, yet current research overlooks a critical challenge: different retrievers require fundamentally different query formulation strategies for optimal performance. In this work, we present the first systematic analysis of how LLMs can learn to adapt their query formulation strategies for different retrievers via reinforcement learning (RL). Our empirical study reveals that RL effectively teaches an LLM to tailor its queries to specific retriever characteristics. We discover that different retrievers exhibit surprisingly distinct optimal query styles (e.g., descriptive vs. question-like), suggesting strategies learned for one retriever ineffective for another. We further show that performance can be enhanced by incorporating retriever-specific human guidance and by scaling model size. To facilitate learning over multi-retrieval-step trajectories, we introduce a branching-based rollout technique that improves training stability. Our work provides the first empirical evidence and actionable insights for building truly retriever-aware RAG systems. Code and resources are available at https://github.com/LCO-Embedding/Envs-aware-Information-Retrieval.