Decodable but Misrouted: Sparse Features Uncover a Readout Gap in Vision-Language Models for Harmful Meme Detection

Hateful meme detection remains a formidable challenge for vision-language models, as existing benchmarks are structurally observational - confounding rhetorical hate mechanisms with target community features and preventing causal evaluation of model vulnerabilities. To address this, we introduce FBHM, a systematically curated benchmark of Functionality Based Hateful Memes constructed along two orthogonal axes: 25 distinct rhetorical functionalities and 10 target communities (5,000 memes total). Benchmarking state-of-the-art VLMs reveals a severe generalization gap: models highly accurate on standard datasets catastrophically drop to near-random performance on FBHM, proving they exploit dataset-specific heuristics rather than robust multimodal reasoning. To efficiently close this gap, we propose LSV (learnable steering vectors), an ultra-low data regime strategy that applies a causal intervention objective on as few as 500 steering samples (50 unique base memes), boosting FBHM performance by ~30 Macro-F1 points while outperforming in-context learning and PEFT without degrading source-domain performance.

Large vision-language models have improved at describing visual content, but accurate descriptions do not ensure interpretation when meaning depends on knowledge beyond the pixels. Memes expose this gap because they rely on cultural entities, background knowledge, and community conventions. Most meme benchmarks reduce interpretation to labels or holistic scores, obscuring where an explanation breaks down. We introduce MemeBench, a diagnostic benchmark of 1,253 Chinese and English memes with human-written references and quality-controlled VIKR annotations, centered on anime, comics, games, and adjacent online subcultures. Its VIKR schema decomposes explanations into Visual clues, Identity links, Knowledge units, and Reasoning mechanisms. Across 26 LVLMs, every model covers visible content more reliably than the knowledge needed to interpret it, and even the strongest retains a 22.6% Visual-Knowledge gap. To test whether this diagnosis can guide improvement, we introduce KAR, an entity-guided retrieval baseline built on CultureBase. Across four controlled models, KAR raises VIKR Success by 3.6-7.4% and, compared with generic retrieval, repairs more answers and breaks fewer. Yet both retrieval conditions improve Identity and Knowledge while reducing Visual coverage in every comparison. MemeBench reveals whether an interpretation succeeds, what is missing, and whether targeted evidence fills the diagnosed gap.

Hateful and propagandistic memes exploit the interplay between images and text to convey harmful intent that neither modality reveals alone. Although thinking-based multimodal large language models (MLLMs) have advanced vision-language understanding, their application to meme content moderation remains underexplored. We propose a reinforcement learning-based post-training method that improves classification performance and reference-based explanation quality in thinking-based MLLMs via task-specific rewards and Group Relative Policy Optimization (GRPO). Concretely, we (i) conduct a systematic empirical study of off-the-shelf MLLMs for hateful and propagandistic meme understanding across English and Arabic benchmarks, (ii) extend existing meme datasets with weakly supervised chain-of-thought (CoT) rationales via distillation and multi-LLM fine-grained propaganda annotations, (iii) introduce a GRPO-based objective with thinking-length regularization that jointly optimizes classification accuracy and explanation quality, and (iv) investigate self-supervised GRPO on unlabeled memes using consensus-based pseudo-labels. Experiments on the Hateful Memes and ArMeme benchmarks show that our approach improves over previously reported results on FHM accuracy (up to +2.1%, from 79.9% to 82.0%) and on ArMeme macro-F1 (up to +7.6 points, from 0.536 to 0.612 with explanations; +6.1 compared to the original ArMeme benchmark), while also generating natural-language explanations. On ArMeme, sequence-classification baselines remain stronger in terms of raw accuracy, whereas our approach provides more balanced per-class performance along with explanations. We publicly release our code, data extensions, and evaluation resources.