From Memory to Behavior: A Behavior-Aware Role-Playing Framework for Social Media Influencers

Large language models (LLMs) increasingly serve as interactive social agents, yet their ability to maintain coherent and authentic persona-level role-playing remains limited, particularly in realistic social scenarios. Existing research predominantly focuses on character-level settings and relies on static evaluation formats, failing to capture the complexity of everyday social interactions. In this work, we present PersonaArena, a dynamic simulation framework for evaluating and improving persona-level role-playing in LLMs. PersonaArena leverages a large, filtered corpus of user-generated social content to construct a nuanced persona bank, and elicits multi-turn, context-rich interactions within simulated social environments. Our framework features a multi-agent debating judge for holistic and unbiased assessment. Through extensive experiments, we demonstrate that PersonaArena enables rigorous evaluation and enhancement of LLMs' role-playing capabilities, advancing the development of more authentic and socially adept AI agents.

Large Language Model (LLM) agents are increasingly deployed in settings where they interact with diverse users, including those who are unclear, impatient, or reluctant to share information. However, collecting real interaction data at scale remains expensive. The field has turned to LLM-based user simulators as stand-ins, but these simulators inherit the behavior of their underlying models: cooperative and homogeneous. As a result, agents that appear strong in simulation often fail in real human interactions. To narrow this gap, we introduce Persona Policies (PPol), a plug-and-play control layer that induces realistic behavioral variation in user simulators while preserving original task goals. Rather than hand-crafting personas, we employ an evolutionary coding agent to discover persona generation programs optimized for human-likeness and behavioral coverage over real user conversations. The evolved program generates diverse, human-like personas for any task in the domain. Across 4 benchmarks--including $τ^2$-bench Retail and Airline, ColBench, and WildChat--evolved PPol yield 28-72% absolute gains in fitness score over the baseline simulator. In blinded evaluations, annotators judged PPol users as 'human' 80.4% of the time, nearly 2x more than the baseline simulators. Training agents with PPol also improves real-world performance: our user study with live human-agent interactions showed that fine-tuning with our method boosted task success by +23% over default baselines. PPol thus offers a novel approach to strengthen simulator-based evaluation and training without changing underlying tasks.

Existing approaches to persona simulation with Large Language Models (LLMs) mostly rely on shallow character descriptions that fail to sustain coherent character behavior across extended interactions. We introduce Deep Persona, a psychologically grounded, three-layered architecture that organizes personas into hierarchical levels of observable expression, latent beliefs, and core motivational drives, for constructing highly convincing role-playing agents. Governed by the principles of scripted determinism and bounded agency, the architecture restricts the model to a reactive engine guided by a structured internal script. We further propose a reference-free evaluation framework that benchmarks dialogue naturalness against empirical human distributions using established psychological clinical instruments and adversarial stress-tests. Empirical evaluation reveals that while LLMs achieve high pragmatic fluency, they exhibit systematic limitations in emotional expression and joint attention. In addition, we present a case study of two Deep Personas and evaluate them using the proposed framework, demonstrating that structured personas can produce interactions that more closely align with human conversational behavior.