Thinking Less to Simulate Better: Intuitive Prompting Improves LLM Agents Simulating Individual Social Media Reactions, Including Unfamiliar Content

Social media platforms mediate how billions form opinions and engage with public discourse. As autonomous AI agents increasingly participate in these spaces, understanding their behavioral fidelity becomes critical for platform governance and democratic resilience. Previous work demonstrates that LLM-powered agents can replicate aggregate survey responses, yet few studies test whether agents can predict specific individuals' reactions to specific content. This study benchmarks LLM-based agents' accuracy in predicting human social media reactions (like, dislike, comment, share, no reaction) across 120,000+ unique agent-persona combinations derived from 1,511 Serbian participants and 27 large language models. In Study 1, agents achieved 70.7% overall accuracy, with LLM choice producing a 13 percentage-point performance spread. Study 2 employed binary forced-choice (like/dislike) evaluation with chance-corrected metrics. Agents achieved Matthews Correlation Coefficient (MCC) of 0.29, indicating genuine predictive signal beyond chance. However, conventional text-based supervised classifiers using TF-IDF representations outperformed LLM agents (MCC of 0.36), suggesting predictive gains reflect semantic access rather than uniquely agentic reasoning. The genuine predictive validity of zero-shot persona-prompted agents warns against potential manipulation through easily deploying swarms of behaviorally distinct AI agents on social media, while simultaneously offering opportunities to use such agents in simulations for predicting polarization dynamics and informing AI policy. The advantage of using zero-shot agents is that they require no task-specific training, making their large-scale deployment easy across diverse contexts. Limitations include single-country sampling. Future research should explore multilingual testing and fine-tuning approaches.

Machine learning can predict human behavior well when substantial structured data are available for well-defined outcomes. Such models are typically outcome-specific, however, requiring training data for each target outcome, limiting their applicability to new domains. We test whether large language models (LLMs) can relax these requirements by using self-report data to build attitudinal and behavioral simulations, or "generative agents," that can predict responses across outcomes without outcome-specific training data. Using data from a diverse national sample of 1,052 Americans, we built agents from (i) two-hour, semi-structured interviews elicited using the American Voices Project interview schedule, (ii) structured surveys including General Social Survey items and the Big Five personality inventory, or (iii) both sources combined. On held-out General Social Survey items, interview-only, survey-only, and combined agents achieved accuracies equal to 83%, 82%, and 86% of participants' own two-week test-retest consistency benchmark, respectively, compared with 74% for demographics-only agents. Combining interviews and surveys produced the highest accuracy, though gains over either source alone were modest, suggesting that predictive benefits from data begin to asymptote once the model has observed sufficient evidence within a domain. We find that these agents also predict personality traits, economic-game behavior, and experimental responses, while reducing accuracy disparities across racial and ideological groups relative to demographics-only agents. Together, these results show that LLM agents grounded in qualitative or quantitative self-reports can support general-purpose simulation of individuals across outcomes, without requiring task-specific training data.

The transition of Large Language Models (LLMs) from exploratory tools to active "silicon subjects" in social science lacks extensive validation of operational validity. This study introduces Conditioned Comment Prediction (CCP), a task in which a model predicts how a user would comment on a given stimulus by comparing generated outputs with authentic digital traces. This framework enables a rigorous evaluation of current LLM capabilities with respect to the simulation of social media user behavior. We evaluated open-weight 8B models (Llama3.1, Qwen3, Ministral) in English, German, and Luxembourgish language scenarios. By systematically comparing prompting strategies (explicit vs. implicit) and the impact of Supervised Fine-Tuning (SFT), we identify a critical form vs. content decoupling in low-resource settings: while SFT aligns the surface structure of the text output (length and syntax), it degrades semantic grounding. Furthermore, we demonstrate that explicit conditioning (generated biographies) becomes redundant under fine-tuning, as models successfully perform latent inference directly from behavioral histories. Our findings challenge current "naive prompting" paradigms and offer operational guidelines prioritizing authentic behavioral traces over descriptive personas for high-fidelity simulation.