Double-Edged Sword of Mediated Visibility: How Visual Framing Undermines Congresswomen's Perceived Competence
Organizations: Purdue University · Case Western Reserve University · The Ohio State University
Abstract
Women's presence in Congress has stalled below 30%. That institutional underrepresentation is mirrored by their limited visibility on televised news, where visual presentation can shape perceived competence and authority. Yet research tells us more about whether congresswomen appear than how they are visually framed. Facial recognition analysis of 695,464 image-text segments from CNN and Fox News (2011-2021) reveals that congresswomen appear disproportionately in split-screen rather than solo shots. Two pre-registered experiments with 6,220 participants show that, in static frames, split-screen framing reduces congresswomen's perceived political competence, but not congressmen's. In dynamic videos, the competence penalty disappears; instead, outraged language reduces a congresswoman's perceived warmth roughly three times as much as a congressman's. Suggestive evidence (p = .057) indicates that women viewers report greater external political efficacy after watching a congresswoman appear alone. We conclude that visual framing shapes both congresswomen's mediated visibility and their perceived capabilities.
Figures & tables
Frankly Speaking: The Company Election Integrity Keeps in Congressional Communication
integrity,'' security,'' and fraud.'' Using diachronic word embeddings, which track semantic change through how words are used in context, we measure how differently each party uses each term, how much each party shifts, and whether they share nearest semantic neighbors. We show that members of Congress do not need different words to tell different stories about elections. They need only place those same words in different company. Across nearly every term and year, the two parties surround election-integrity vocabulary with entirely different words. That divergence is easy to miss, because most election vocabulary is no more divergent than other words used at roughly the same frequency, and neither party's usage shifted more than the other's. Only a subset of terms grew more divergent, most notably certification,'' while rigged'' and stolen'' entered election discourse after 2020 and polarized there. By 2024, Democrats surround voter,'' election,'' and integrity'' with the language of access and administration. Republicans surround the same terms with citizenship verification,'' noncitizen voting,'' and border security.'' For one party, integrity means protecting eligible voters' ability to cast a ballot. For the other, it means protecting the electoral process from illegitimate ballots. Election officials, who must administer a single system under both definitions, inherit this tension.