AX is the New AEO

In the Era by Eon benchmark, each question states the rules for its answer, and code computes the answer from a generated company's data. When agents can run code, the four strongest models each answer 22 to 25 of 27 such questions, so the benchmark barely separates them. We add eight question templates that depend on hidden facts. No question or document states a hidden fact, and the records that seem to hold it show something else. Other data implies it. For example, the sales system says a customer dropped a purchase because of timing. On a recorded call, the customer blames an outage. For each generated company, code fills each template and computes an exact answer without a language model. We evaluate 12 agents. Each pairs a model with an agent program, which connects it to the company's systems. The best agent answers 18 of its 24 attempts, three per question, correctly. Four of the six models answer at most 6 of 24 with any program. The hardest questions require picking one of several similar records, such as which of three renewal offers a customer signed. All agents together answered two such questions correctly in only 1 of 84 attempts.

Online shopping is increasingly shifting toward a model in which AI agents independently search for products, compare options, evaluate constraints, and carry out parts of the purchasing process for users. Website design must now support both human and agent-mediated interaction. This paper introduces the agent-ready website, a design framework for enhancing the readability, interpretability, verifiability, and actionability of e-commerce platforms for AI agents. Existing web design, SEO, and generative engine optimization (GEO) metrics do not fully assess a website's capacity for agent-mediated interaction. The proposed framework is structured around three dimensions agent interpretability, agent executability, and agent decision reliability supported by features such as machine readability, semantic clarity, agent actionability, and contextual decision-reliability signals. The framework is evaluated through a controlled experiment comparing a human-oriented baseline and an agent-ready version of an identical website prototype, with identical catalogs, pricing, stock, and shopping workflows. The evaluation involved five tasks, three browser-agent models (GPT-4.1, Gemini-2.5 Flash, and Grok-4 Fast), and 300 runs, measuring PASS,PARTIAL,FAIL outcomes, strict and functional success rates, error patterns, step counts, and token consumption. The agent-ready website achieved 134 PASS runs out of 150 versus 74 out of 150 for the baseline (strict success rates of 89.3% vs. 49.3%), with the largest gains in product detail extraction, comparison, and multi-constraint selection. It also reduced PARTIAL outcomes from 43 to 3 and lowered the average step count from 9.31 to 6.49. These results provide preliminary evidence that enhanced structural clarity, action cues, evidence signals, and temporal validity indicators can substantially improve the reliability and efficiency of AI browser agents.

People increasingly get answers straight from AI search engines like ChatGPT, Claude, Perplexity, and Gemini rather than scrolling search results. Brands that once focused on search engine optimization (SEO) must now optimize for how these engines represent, cite, and recommend them -- a shift variously called Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI Search Visibility. We treat AEO and AI Visibility as part of GEO, and study how to measure brand visibility across AI engines: what they value when they cite a brand, which sources they rely on, and what content large language models surface. The hard case is everyone outside the already-authoritative top brands -- SMEs, D2C brands, creators, and early-stage startups. We analyze 100K+ prompt responses across 100+ brands tracked on Ranqo between March and May 2026. First visibility runs form a clear three-tier brand-stature ladder: global household names (e.g., Stripe, Nike) appear in 73% of relevant AI answers on their first run; established mid-market and regional brands (e.g., Olipop, Klaviyo) in 44%; niche and small brands in just 11% -- about 30 percentage points per step. When engines cite sources, about 78% go to corporate websites; among non-corporate sources YouTube leads, ahead of Reddit, editorial media, and Wikipedia. The highest-leverage page is the ranked "best-of" listicle, the most-cited content format at about 21% of all citations. Sentiment is the unstable signal: whether a brand is framed positively or negatively flips about 6.7 times more often than whether it is mentioned at all. These findings provide a first large-scale baseline for measuring GEO: AI brand visibility can be measured, differs by platform, and varies strongly by brand maturity. We close by proposing seven v1.1 protocols to test whether specific recommendations can causally improve AI visibility.