WaveMark: Robust Wavelet-Domain Image Watermarking for Diffusion Models

Text-to-image diffusion models enable data-efficient "mimicry" attacks, wherein adversaries fine-tune the model on a handful of public photos to synthesize convincing forgeries of a target individual. A common countermeasure is to embed imperceptible, low-energy watermarks, yet recent studies show these signatures are brittle: modest post-processing or lightweight adversarial perturbations readily suppress detection, exposing a fundamental tension between imperceptibility and robustness. We introduce FeatMark, a watermarking framework that shifts from pixel-level, energy-starved perturbations to inconspicuous semantic features: small, scene-consistent micro-features that remain natural to humans while providing a stronger, machine-verifiable provenance signal. FeatMark builds domain-specific feature banks that encode each watermark as a compact concept program, pairing open-vocabulary semantic cues with reliable edit regions and instruction templates. It then automatically selects features that are both feasible and executable and injects them through modular, mask-guided concept editing, yielding highly localized, scene-consistent micro-edits that are difficult to perceive. We conduct extensive experiments across VGGFace2, CelebA-HQ, and WikiArt, evaluating against 10 strong watermark removal/purification attacks (including regeneration-style purification) and several bespoke adaptive attacks tailored to FeatMark, to assess perceptual fidelity, watermark detection accuracy, and robustness. We further demonstrate FeatMark's extensibility to video mimicry attacks. The results show FeatMark remains virtually impervious, withstanding all evaluated attacks with negligible bit-accuracy and fidelity degradation.

Digital image watermarking has advanced rapidly for copyright protection of generative AI, yet the comparatively limited progress in watermark attack techniques has broken the attack-defense balance and hindered further advances in the field. In this paper, we propose FMDiffWA, a frequency-domain modulated diffusion framework for watermark attacks. Specifically, we introduce a frequency-domain watermark modulation (FWM) module and incorporate it into the sampling stages both the forward and reverse diffusion processes. This mechanism enables selective modulation of watermark-related frequency components, thereby allowing FMDiffWA to effectively neutralize the invisible watermark signals while preserving the perceptual quality of the attacked watermarked images. To achieve a better trade-off between attack efficacy and visual fidelity, we reformulate the training strategy of conventional diffusion models by augmenting the canonical noise estimation objective with an auxiliary refinement constraint. Comprehensive experiments demonstrate that FMDiffWA achieves superior visual fidelity compared to existing watermark attacks, while exhibiting strong generalization across diverse watermarking schemes.

We propose SERUM: an intriguingly simple yet highly effective method for marking images generated by diffusion models (DMs). We only add a unique watermark noise to the initial diffusion generation noise and train a lightweight detector to identify watermarked images, simplifying and unifying the strengths of prior approaches. SERUM provides robustness against any image augmentations or watermark removal attacks and is extremely efficient, all while maintaining negligible impact on image quality. In contrast to prior approaches, which are often only resilient to limited perturbations and incur significant training, injection, and detection costs, our SERUM achieves remarkable performance, with the highest true positive rate (TPR) at a 1% false positive rate (FPR) in most scenarios, along with fast injection and detection and low detector training overhead. Its decoupled architecture also seamlessly supports multiple users by embedding individualized watermarks with little interference between the marks. Overall, our method provides a practical solution to mark outputs from DMs and to reliably distinguish generated from natural images.