Understanding Unified VLMs: From Attention Probing to Guidance Tuning for Multimodal Generation

Unifying visual understanding and generation in one model holds immense promise, but remains challenging and expensive due to heavy compute and data demands and conflicts between the visual features needed for these two capabilities. To address these challenges, we present Argus-Unified, a compact, effective and unified multimodal model built with low demand on computation and data. Instead of aligning modalities from scratch, Argus-Unified effectively leverages pretrained vision-language models (VLMs) that provide strong multimodal priors. Specifically, we introduce hybrid visual tokens that preserve continuous tokens for understanding while learning discrete tokens for generation from a frozen unified vision encoder. Our training pipeline includes two stages: the first stage learns a quantizer and image decoder on top of the frozen vision encoder, the second stage trains the LLM initialized from a pretrained VLM for the unified multimodal modeling. Using by far the least amount of data (15.6M) and the lowest cost (~$2,000), we demonstrate that unified multimodal models can be trained economically while achieving strong performance in both understanding and generation. Notably, our model attains state-of-the-art multimodal understanding on GQA, POPE, and VQAv2, and competitive generation quality compared to models with dedicated vision encoders (e.g., Janus, Janus-Pro), all at ~10x lower cost and with ~5x less data. We envision Argus-Unified as a useful baseline that lowers the development barrier for unified models.

How a vision-language model internally solves the task of describing an image is far from obvious. We find that the model develops a specific mechanism for this: a small set of attention heads in its language-model backbone, which we call gaze heads, whose attention tracks the image region the model is currently describing. We find them with a simple correlation score from a few forward passes, using comic strips as a controlled testbed where narrative order is laid out spatially. These gaze heads do not just track the image tokens being described: redirecting their attention to a chosen region forces the VLM to describe that region instead. A single attention-mask intervention on the top-100 gaze heads, fewer than 9% of all heads, steers the model's answer to any chosen comic panel at 83.1% accuracy, while the same intervention on random heads fails to redirect the answer, and intervening on all heads destroys generation. The same lever also extends to continuous control: switching the gaze target mid-generation makes the model wrap up its current panel description and move to the new one within a few tokens. Beyond comics, the same intervention redirects answers to chosen regions in natural COCO images. The mechanism further recurs across model sizes from 2B to 32B parameters and across other VLM architectures, although some frozen-encoder families show no comparable head set. More broadly, this shows that targeted edits identified through mechanistic analysis can serve as practical inference-time levers for steering multimodal model behavior, without any retraining. Our code, interactive demo, and datasets are available at https://gaze.baulab.info/

Multi-reference image generation aims to synthesize images from textual instructions while faithfully preserving subject identities from multiple reference images. Existing VLM-enhanced diffusion models commonly rely on decoupled visual conditioning: semantic ViT features are processed by the VLM for instruction understanding, whereas appearance-rich VAE features are injected later into the diffusion backbone. Despite its intuitive design, this separation makes it difficult for the model to associate each semantically grounded subject with visual details from the correct reference image. As a result, the model may recognize which subject is being referred to, but fail to preserve its identity and fine-grained appearance, leading to attribute leakage and cross-reference confusion in complex multi-reference settings. To address this issue, we propose UniCustom, a unified visual conditioning framework that fuses ViT and VAE features before VLM encoding. This early fusion exposes the VLM to both semantic cues and appearance-rich details, enabling its hidden states to jointly encode the referred subject and corresponding visual appearance with only a lightweight linear fusion layer. To learn such unified representations, we adopt a two-stage training strategy: reconstruction-oriented pretraining that preserves reference-specific appearance details in the fused hidden states, followed by supervised finetuning on single- and multi-reference generation tasks. We further introduce a slot-wise binding regularization that encourages each image slot to preserve low-level details of its corresponding reference, thereby reducing cross-reference entanglement. Experiments on two multi-reference generation benchmarks demonstrate that UniCustom consistently improves subject consistency, instruction following, and compositional fidelity over strong baselines.