CREATE: Creativity Evaluation of VLMs using the Visual Remote Associates Test

A key component of creativity is associative reasoning: the ability to draw novel yet meaningful connections between concepts. We introduce CREATE, a benchmark designed to evaluate models' capacity for creative associative reasoning. CREATE requires models to generate sets of paths connecting concepts in a model's parametric knowledge. Paths should have high specificity (distinctiveness and closeness of the concept connection) and high diversity (dissimilarity from other paths), and models are scored more highly if they produce a larger set of strong, diverse paths. This task shares demands of real creativity tasks like hypothesis generation, including an extremely large search space, but enables collection of a sizable benchmark with objective answer grading. Evaluation of frontier models shows that the strongest models achieve higher creative utility than others, with the high multiplicity of answers and complexity of the search making benchmark saturation difficult to achieve. Furthermore, our results illustrate that thinking models are not always more effective on our task, even with high token budgets. Recent approaches for creative prompting give some but limited additional improvement. CREATE provides a sandbox for developing new methods to improve models' capacity for associative creativity.

Current evaluations do not isolate whether text-only language models can originate visual concepts before image generation. Fluent visual prose can hide visual-plan failures: an answer may appear creative while repeating familiar visual clichés or failing to specify a renderable scene. We define Visual Creative Ideation (VCI) as the ability to produce textual visual plans that are useful, expressive, and population-novel, and introduce Ekphrasis, a 400-task benchmark spanning Abstraction, Combination, Transformation, and Adaptation. Ekphrasis scores anonymized pairwise comparisons with dimension-specific checklists, aggregates preferences with Bradley-Terry models, and uses Typed Idea Graphs to convert task-specific population clichés into novelty references. Across 14 language models, VCI separates usefulness, expressiveness, and novelty rather than reducing to fluency: strong models achieve similar overall scores through different profiles, and useful plans can remain visually clichéd. A cross-modal grounding study further shows that text-level VCI ordering largely survives faithful rendering and blind image-level preference judgment, supporting Ekphrasis as a measure of visual ideation beyond prose quality.

Large Vision Language Models have integrated reasoning capabilities, elevating cognitive performance to new levels. However, existing evaluations either focus solely on perception or rely on specific domains such as maths or coding. Evaluation for reasoning capabilities that align with an open-world environment is still required, especially one that considers perception and reasoning jointly. To bridge this gap, we propose to evaluate LVLMs by exploiting visual illusions as a diagnostic tool. Visual illusions are phenomena in which the human visual system misinterprets objective signals, resulting in an understanding that deviates from reality. We constructed IllusionReasoning, a benchmark of illusion images collected from the real world, incorporating diverse annotated question-answer pairs. Based on IllusionReasoning, we show that the reasoning capabilities of a wide range of LVLMs are not as advanced as claimed. Our work provides new insights into LVLMs and offers future direction for optimisation.