PerSo: Investigating Facets of LLMs' Social Intelligence in Real-World Persuasion Scenarios

Personalization is a crucial capability of modern language agents. However, current research primarily positions personalized agents as passive responders to user preferences, limiting their ability to interact with users and provide suggestions or guidance proactively. To systematically evaluate such proactive personalization in realistic interactions, we propose $Ψ$-Bench, a benchmark for assessing LLMs' ability to influence realistic users through conversation. We design three real-world interaction scenarios that involve persuasion in $Ψ$-Bench, and endow simulated clients with personal characteristics through explicit user profiles derived from dialogue histories. We evaluate 10 frontier LLMs on $Ψ$-Bench and find that while most models can produce coherent and reasonable arguments, even state-of-the-art models still leave considerable room for improvement in persuasion. We also find that providing access to client profiles yields an average performance gain of 18.24%, highlighting the importance of user-specific information for effective persuasion. Overall, our work highlights persona-sensitive influencing as a challenging yet practical direction for evaluating and developing more proactive personalized LLM agents. Codes are available at: https://github.com/Hanpx20/Psi-Bench.

Large language models (LLMs) have already been shown to match or exceed human experts in persuasion. While their persuasive capabilities hold promise for beneficial uses such as education and health communication, they can also be used to manipulate and misinform, making their evaluation a growing priority for developers and regulators. That evaluation, however, remains fragmented: studies differ in what they treat as persuasion, and broad claims often rest on narrow, situation-specific assessments. Automated methods, often modelled on human studies, offer a way to compare such assessments directly, as they can be run on the same models at scale and can include high-risk forms of persuasion that would be difficult or unethical to test on people. In this study, we adapt nine published automated methods to a shared setup, run them on the same fifteen LLMs, and ask whether their rankings agree and why. We find that the methods agree only weakly (mean Spearman $ρ= 0.25$). Our analyses point to two contributing factors. Models that refuse some tasks but not others, directly or indirectly, lower agreement by about a quarter, and these refusals fall mostly on manipulation tasks. General capability also plays a part: most rational persuasion (non-manipulative) methods track it, whereas most manipulation methods do not. Together, these findings suggest that agreement depends more on the task a method sets than on how it scores persuasion, although this pattern is only indicative given the eight methods available for analysis. More broadly, our results suggest that persuasion scores combine a model's ability to persuade with its willingness to do so. A single score is therefore informative about its own setting, but says little about a model's persuasiveness across tasks.

Evaluating the social intelligence of Large Language Models (LLMs) increasingly requires moving beyond static text generation toward dynamic, adversarial interaction. We introduce the Adversarial Resource Extraction Game (AREG), a benchmark that operationalizes persuasion and resistance as a multi-turn, zero-sum negotiation over financial resources. Using a round-robin tournament across frontier models, AREG enables joint evaluation of offensive (persuasion) and defensive (resistance) capabilities within a single interactional framework. Our analysis provides evidence that these capabilities are weakly correlated ($ρ= 0.33$) and empirically dissociated: strong persuasive performance does not reliably predict strong resistance, and vice versa. Across all evaluated models, resistance scores exceed persuasion scores, indicating a systematic defensive advantage in adversarial dialogue settings. Further linguistic analysis suggests that interaction structure plays a central role in these outcomes. Incremental commitment-seeking strategies are associated with higher extraction success, while verification-seeking responses are more prevalent in successful defenses than explicit refusal. Together, these findings indicate that social influence in LLMs is not a monolithic capability and that evaluation frameworks focusing on persuasion alone may overlook asymmetric behavioral vulnerabilities.