Leveraging Mental Models for Human-Centered Explanations: A Systematic Design Approach Illustrated by Explainable Fake Review Identification
Organizations: University of Siegen, Germany · Hochschule Bonn-Rhein-Sieg
Abstract
Explainable AI (XAI) often prioritizes model fidelity over user intelligibility, yielding explanations that satisfy technical transparency yet fail to support human sense-making. We propose a human-centered approach, MIND-X (Mental-model INtegrated Design for eXplainability), which aligns explanations with users' mental models, commonsense concepts, and judgment heuristics. Using fake review detection as a case study, we contribute: (1) a qualitative study (n=10) that elicits how people assess review credibility and produces an actionable, design-guiding taxonomy of perceptual cues; (2) a set of design principles that link those cues to explanation strategies and prompt LLMs to generate adaptive, language-based explanations; and (3) a quantitative evaluation (n=166) showing that these explanations offer distinct advantages over token-level transparency methods widely used in explainable text classification in terms of understandability, satisfaction, perceived trust, persuasiveness, and decision-making support. Rather than claiming general superiority, our evaluation illustrates how grounding explanations in users' everyday reasoning practices can produce more intelligible and context-sensitive accounts. Our findings advance human-centered explanation design beyond a mere "gloss of transparency," demonstrating that a mental-model-aligned design process can improve intelligibility and support accountability across user-centered explanation tasks.
Figures & tables
| Participant | Occupation | Field of Study | Frequency of Online Purchase | Frequency of Reading Online Reviews |
|---|---|---|---|---|
| P1 | Doctoral Student | HCI | Monthly | Often for expensive items; Rarely for low-cost |
| P2 | Trainee Engineer | Computer Science | Every 1–2 months | Always before purchase |
| P3 | Master’s Student | HCI | As needed | Always before purchase |
| P4 | Researcher | Global Politics | 1–2/week | Always before purchase |
| P5 | Master’s Student | Visual Computing | 2–3/month | Often for all items |
| P6 | Postdoc Researcher | Political Economy | 1–2/month | Always before purchase |
| Characteristic | % | |
| Gender | ||
| Female | 96 | 58 |
| Male | 70 | 42 |
| Non-binary / Prefer not to disclose | 0 | 0 |
| Age | ||
| = 39.2, = 12.7, Range = 20.0–75.0 |
| Construct | Items (comparative wording) | Reference |
|---|---|---|
| Understandability | • I found the explanation easier to understand. • The explanation was clearer and less ambiguous. • The explanation made the AI’s decision-making process more transparent. | ( Hoffman et al., 2018 ; Naveed et al., 2024 ) |
| Satisfaction | • I am more satisfied with the explanation. • The explanation met my expectations better. | ( Hoffman et al., 2018 ) |
| Trust | • The explanation increased my trust in the system’s decision. • The explanation made me believe the AI made the right decision. | ( Amershi et al., 2019 ) |
| Decision Support | • The explanation helped me make a better decision. • The explanation made me feel more confident in classifying the review. | ( Naveed et al., 2024 ; Kulesza et al., 2015 ) |
| Persuasiveness | • The explanation convinced me more that the review was (not) fake. • The explanation influenced my opinion about the review more. | ( Kulesza et al., 2015 ; Amershi et al., 2019 ) |
| Cognitive Load | • It was more mentally demanding to understand the explanation. • I had to put more effort into making sense of the explanation. | ( Naveed et al., 2024 ) |
| Theme | Cue | Description |
|---|---|---|
| Simple Language and Conciseness | Plain, everyday words; short reviews | Signals authenticity; resembles ordinary consumer voice |
| Excessive Detail | Overly long or elaborate descriptions | Triggers suspicion; feels like product description |
| Balanced Pros and Cons | Mentions both strengths and weaknesses | Signals honesty and credibility |
| Emotional Authenticity and Redundancy | Genuine joy; repeated phrases; exaggerated positivity | Natural emotion increases authenticity; over-positivity raises doubt |
| Persuasive Intent | Repetitive recommendation; promotional tone | Feels promotional; undermines trust |
| Visual Presentation | Everyday, casual photos vs. polished, staged photos | Casual photos signal authenticity; staged images trigger suspicion |
| Issue | Language-based (top) | Word-highlighting (bottom) |
| Visual design | ||
| • Checklist-like bullet points | • In-situ, token-level saliency overlay | |
| • Textual marking of key arguments | • Graphical highlighting of salient words | |
| • Green/red-coded classification (entire box) | • Green/red-coded classification (word-based) | |
| Space design | ||
| • Separate panel; detached from input | • Co-located with the source text | |
| Construct | AVE | Composite Reliability | Cronbach’s |
|---|---|---|---|
| Cognitive Load | .79 | .88 | .87 |
| Satisfaction | .75 | .86 | .86 |
| Decision Support | .74 | .85 | .85 |
| Trust | .71 | .83 | .83 |
| Understandability | .71 | .88 | .88 |
| Persuasiveness | .59 | .73 | .71 |
| Cl | Sa | Ds | Tr | Un | Pe | Cl | Sa | Ds | Tr | Un | Pe | ||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Cl | .89 | Cl | – | ||||||||||
| Sa | .35 | .87 | Sa | .36 | – | ||||||||
| Ds | .32 | .93 | .86 | Ds | .33 | .92 | – | ||||||
| Tr | .33 | .95 | .96 | .84 | Tr | .34 | .95 | .96 | – | ||||
| Un | .33 | .99 | .95 | .97 | .84 | Un | .34 | .99 | .95 | .97 | – | ||
| Pe | .21 | .88 | .95 | .88 | .87 | .76 | Pe | .21 | .89 | .96 | .89 | .88 | – |
| Construct | 95% CI | |||||||
|---|---|---|---|---|---|---|---|---|
| Satisfaction | [1.26, 1.39] | |||||||
| Understandability | [1.25, 1.38] | |||||||
| Trust | [1.16, 1.29] | |||||||
| Decision Support | [1.13, 1.26] | |||||||
| Persuasiveness | [0.98, 1.10] | |||||||
| Cognitive Load a | [0.75, 0.91] |
Appendix figures & tables6 assets
Supplementary material from the paper’s appendix.
Appendix
Explainable Artificial Intelligence
Explainable artificial intelligence develops ways to make AI decisions understandable, testable, and useful to people.
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