PI-MLLM: Psychophysics-Inspired Multimodal Large Language Model for Oddly Satisfying Video Emotion Analysis

Multimodal large language models (MLLMs) have shown strong performance on objective tasks such as video understanding and reasoning. However, it remains unclear whether they can approximate subjective human responses, which depend not only on content comprehension but also on individuals' social contexts. To address this gap, we evaluate MLLMs as synthetic participants in an emerging task: assessing perceived sensory engagement with short videos. Grounded in the Perceived Message Sensation Value (PMSV) framework, we compare ratings from recruited human participants and profile-conditioned MLLM simulations (n=673) using a 17-item scale measuring emotional arousal, dramatic impact, and novelty. We find that even leading MLLMs (Gemini 3 Flash and Qwen 3 Omni) show limited agreement with human participants. The models exhibit distinct downward mean-shift and central-tendency biases in their rating distributions. They both introduce and flatten subgroup differences, while showing inconsistent sensitivity to participant profiles. Prompting strategies affect these metrics differently, modestly improving some aspects while worsening others. These results highlight both the challenges and opportunities of developing MLLMs as synthetic participants in video-based research. Data and code: https://github.com/MINDLab25/mllm-human-simulation-eval

Viewer sentiment prediction in video advertisements aims to infer the latent affective response evoked in the audience. To bridge the gap between what is shown and what is felt, models must deduce hidden viewer emotions from explicit visual narratives, concrete character-object interactions, and visible textual cues. However, standard Multimodal Large Language Models (MLLMs) typically rely on holistic frame representations, which leave these fine-grained, affect-relevant events implicit and complicate precise emotional reasoning. To address this, we propose a grounded action-centric evidence augmentation framework that enhances video MLLMs' clue extraction and comprehension by introducing explicit event structure and localized visual evidence. Our method extracts temporally ordered subject-verb-object (SVO) triplets and auxiliary visible textual cues from action-centric video descriptions, grounds subject and object entities as visual entity crops, and then enables the MLLM to perform clue-enhanced emotional reasoning based on these extracted structured clues. In this way, action triplets specify "what happens", while grounded visual entity crops anchor "who or what participates in each event" to concrete visual evidence. Experiments on the Pitts dataset show consistent improvements over Qwen2.5-VL and Qwen3-VL baselines. Ablation studies, cross-dataset evaluation on AdsQA, and transfer experiments on an emotion-focused TVQA subset further support the effectiveness and generalization of our approach.

We introduce Video2Reaction, a multimodal dataset that maps short movie segments to the induced emotional reactions of viewers in the wild, as expressed through social media comments. Video2Reaction captures the natural diversity of emotional responses by aggregating reactions from online comments at scale, modeling labels as distributions over categorical emotions to better reflect the subjective and ambiguous nature of emotional perception. We benchmark two vision-language models (VLMs) finetuned with LoRA, showing that VLMs learn effectively from Video2Reaction and outperform specialized baselines on dominant reaction prediction. We further demonstrate that VLMs pre-finetuned on Video2Reaction transfer effectively to VCE, another induced emotion dataset with a different taxonomy and video domain. Notably, LLaVA-NeXT-Video-7B pre-finetuned on Video2Reaction and adapted on only 1% of VCE training data achieves a top-3 accuracy of 0.682, on par with the best reported VCE performance trained on the full dataset. The dataset is available at https://huggingface.co/datasets/infofusionlab/Video2Reaction