Profile-Driven User Simulation via Reinforcement Learning with Hierarchical Rewards for Task-Oriented Dialogues

Building Task-Oriented Dialogue (TOD) systems for high-value scenarios such as financial marketing requires large volumes of domain-specific dialogue data, which privacy regulations, annotation costs, and the need for expert labor make hard to obtain. User simulation offers a remedy, but existing methods target general-domain dialogue and exhibit two key limitations: insufficient modeling of domain-specific business processes and compliance constraints, and inadequate capture of the colloquial, spoken-language character of voice interactions. We propose ProfileSim, a profile-driven user simulation framework for financial marketing outbound calls. It jointly models user profiles---demographics and Big Five personality traits---and business profiles---intents reverse-engineered from real call logs---enabling fine-grained control over simulated behavior. The base model is fine-tuned on real voice dialogue data and refined by Group Relative Policy Optimization (GRPO) with hierarchical rewards at the dialogue and utterance levels. Paired with a customer service agent integrating Standard Operating Procedure (SOP) constraints and Retrieval-Augmented Generation (RAG), ProfileSim achieves the highest colloquial naturalness, the strongest user profile adherence and the lowest agent score on long-tail intents among all evaluated user generators, while producing substantially shorter user utterances at comparable business compliance. The generated dialogue data is designed to support intent recognition training, agent evaluation, and rapid cold-start deployment.