WebViSE: Scaling Visual Design Intelligence from the Open Web for LLM Website Generation

Recent advances in large language models have improved the capabilities of coding agents, yet systematic evaluation of complex, end-to-end website development remains limited. To address this gap, we introduce Vision2Web, a hierarchical benchmark for visual website development, spanning from static UI-to-code generation, interactive multi-page frontend reproduction, to long-horizon full-stack website development. The benchmark is constructed from real-world websites and comprises a total of 193 tasks across 16 categories, with 918 prototype images and 1,255 test cases. To support flexible, thorough and reliable evaluation, we propose workflow-based agent verification paradigm based on two complementary components: a GUI agent verifier and a VLM-based judge. We evaluate multiple visual language models instantiated under different coding-agent frameworks, revealing substantial performance gaps at all task levels, with state-of-the-art models still struggling on full-stack development.

While Large Language Models (LLMs) excel at function-level code generation, project-level tasks such as generating functional and visually aesthetic multi-page websites remain highly challenging. Existing works are often limited to single-page static websites, while agentic frameworks typically rely on multi-turn execution with proprietary models, leading to substantial token costs, high latency, and brittle integration. Training a small LLM end-to-end with reinforcement learning (RL) is a promising alternative, yet it faces a critical bottleneck in designing reliable and computationally feasible rewards for website generation. Unlike single-file coding tasks that can be verified by unit tests, website generation requires evaluating inherently subjective aesthetics, cross-page interactions, and functional correctness. To this end, we propose WebGen-R1, an end-to-end RL framework tailored for project-level website generation. We first introduce a scaffold-driven structured generation paradigm that constrains the large open-ended action space and preserves architectural integrity. We then design a novel cascaded multimodal reward that seamlessly couples structural guarantees with execution-grounded functional feedback and vision-based aesthetic supervision. Extensive experiments demonstrate that our WebGen-R1 substantially transforms a 7B base model from generating nearly nonfunctional websites into producing deployable, aesthetically aligned multi-page websites. Remarkably, our WebGen-R1 not only consistently outperforms heavily scaled open-source models (up to 72B), but also rivals the state-of-the-art DeepSeek-R1 (671B) in functional success, while substantially exceeding it in valid rendering and aesthetic alignment. These results position WebGen-R1 as a viable path for scaling small open models from function-level code generation to project-level web application generation.

The web is complex, open-ended, and constantly changing, making it challenging to scale training data for visual web agents. Existing data collection attempts remain limited to offline trajectories for supervised fine-tuning or a handful of simulated environments for RL training, thus failing to capture web diversity. We propose Weblica (Web Replica), a framework for constructing reproducible and scalable web environments. Our framework leverages 1) HTTP-level caching to capture and replay stable visual states while preserving interactive behavior and 2) LLM-based environment synthesis grounded in real-world websites and core web navigation skills. Using this framework, we scale RL training to thousands of diverse environments and tasks. Our best model, Weblica-8B, outperforms open-weight baselines of similar size across multiple web navigation benchmarks while using fewer inference steps, scales favorably with additional test-time compute, and is competitive with API models.