Evaluating Priority Dispatch for Premium Membership in On-demand Taxi-sharing

Ride-hailing platforms like DiDi Chuxing operate in highly dynamic environments where balancing driver supply and passenger demand is critical. Although driver-side subsidies serve as a primary lever to align these forces and improve key KPIs like completed rides (Rides) and gross merchandise value (GMV), optimizing them in production requires simultaneously meeting three constraints: (i) responsiveness to stochastic shocks, (ii) strict subsidy-rate caps, and (iii) low-latency execution at city scale. These requirements rule out expensive per-order optimization, calling for a forward-looking, constraint-aware city-level controller for online sequential decision making. To meet these requirements, we introduce D$^3$-Subsidy (Dynamic Driver-side Diffusion-based Subsidy), a hierarchical diffusion-based framework for deployable city-wide subsidy control. To bridge the train-inference gap, D$^3$-Subsidy employs a prefix-conditioned diffusion model that samples plausible future trajectories from immutable historical observations, ensuring the training protocol aligns with the fixed-history nature of online deployment. These generated plans are then decoded by a context-conditioned inverse module into low-dimensional city-level control signals. For scalable execution, we bridge the gap between city-level planning and fine-grained dispatch via a Lagrangian-dual-derived mapping, which embeds subsidy-rate caps directly into order-driver incentives without iterative optimization. Additionally, a multi-city pretraining strategy with parameter-efficient fine-tuning enables robust transfer across heterogeneous cities. Extensive offline evaluations demonstrate that D$^3$-Subsidy improves Rides and GMV while enhancing cap compliance, and a real-world A/B test confirms significant uplift while keeping budget-related violation metrics within operational thresholds.

Micro-View Order-Dispatching assigns available drivers to passenger orders within each dispatch batch and is critical to the service quality and operational efficiency of ride-hailing platforms. Mainstream industrial solutions follow a multi-stage paradigm of model prediction, value calculation, and dispatch matching. Although dispatch quality is determined by the final batch-level assignment, these stages optimize different intermediate objectives. This cross-stage objective inconsistency means that improving a single stage does not necessarily improve the overall dispatch result. We therefore formulate Micro-View Order-Dispatching as a generative matching problem and propose GenMatch, an end-to-end Generative Matching framework and the first such framework deployed in a real-world production environment. Applying generative modeling to this problem introduces three challenges. First, each dispatch batch forms a dynamic sparse bipartite graph, requiring efficient structured batch-level encoding. Second, replacing the hand-crafted value function requires learning unified business utility from heterogeneous feedback. Third, directly generating an assignment requires tracking the evolving matching state because each selected order-driver pair changes the remaining feasible candidates. GenMatch addresses these challenges with a Context-Aware Bipartite Encoder, a Business-Aware Utility Learner, and a State-Aware Pointer Decoder. Extensive offline evaluations and online A/B tests in five cities across DiDi's international ride-hailing markets show consistent improvements over competitive baselines, confirming the effectiveness and practicality of GenMatch for industrial order-dispatching.

In large-scale ride-hailing, hold control is a critical mechanism for improving passenger-driver experience. By selectively delaying certain driver-order pairs, the system waits for better opportunities, reduces cancellations, and mitigates wasted driver effort. However, existing industrial hold strategies often rely on heuristic thresholding over multiple predictive models, which can be brittle under non-stationary traffic and hard to optimize for multi-objective experience signals. We propose EXHOLD, a deployable two-stage framework decoupling experience-aware pair assessment from hold-time execution. In Stage I, we learn a decision model assigning each driver-order pair to discrete, interpretable experience tiers by optimizing a unified objective that aggregates satisfaction signals across the matching funnel. In Stage II, we solve for a monotone hold-time schedule via constrained optimization over empirical quantiles. This explicitly enforces service guardrails bounding the unnecessary holding of promising matches while maximizing overall experience improvement. We evaluate EXHOLD through randomized A/B experiments in DiDi's production system in Brazil. Results show consistent gains in marketplace efficiency and experience: EXHOLD increases trip completion and driver income, significantly reduces passenger cancellations, and improves funnel efficiency. Ablations and behavioral analyses confirm both stages are essential and that the policy makes calibrated decisions under spatiotemporal heterogeneity. EXHOLD is currently deployed, serving production traffic in Brazil.