Telling Is Not Seeing: Textual Personas Rarely Make Vision-Language Models Answer Like the People They Describe
Organizations: Netflix
Abstract
Vision-language models (VLMs) are increasingly prompted with personas, such as "You have low vision", to stand in for people in user studies. We ask whether a persona makes a model see like the person it describes. We compare persona answers with measured people with low vision, color blindness or hearing loss, and with simple rules that use only the facts the persona states. The persona never beats these rules, and it erases the real differences between groups and individuals. Describing blur leaves recognition unchanged in all 14 models we test, while blurring the photo lowers it as it does for people. Inside open models, the description changes neither the image information nor the answer probabilities. Yet the models know the effects they fail to show: they can estimate how blur and illusions affect people. Telling is not seeing: a persona makes a model say what it knows about people, not see what they see.
Figures & tables
| Study: task | People (data) | The persona states | We compare with | Models |
| Primary tests: people whose own answers are recorded ( Sec. 4.1 ) | ||||
| Low-vision reading: read sentences whose print size is stated | 56 readers with low vision [ 54 ] | The reader’s letter-chart acuity, contrast sensitivity and diagnosis | The rule “reading limit = letter-chart acuity”; an image filter | 3 frontier, 4 open |
| Colour sorting (D-15): order 15 caps by hue | 39 colour-blind viewers (group scores) [ 50 ] | The type of colour blindness | No persona; the textbook order for the stated type; colours changed for that type | 3 frontier, 4 open a |
| Subtitle viewers: choose line breaks; rate clips; state preferences | 88–94 viewers in five groups [ 44 ] | The participant’s language, age, gender, English level and hearing | The same model without a persona | 3 frontier, 4 open b |
| Controlled test: sighted people view changed images ( Sec. 4.2 ) | ||||
| Blur: name the object in a photo | 4 observers with normal vision [ 12 ] | The acuity that matches the blur | The blurred photo, no persona | 14 |
VLM Evaluation
Vision-language model evaluation measures multimodal systems’ perception, reasoning, grounding, robustness, and reliability across controlled and real-world tasks.
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