Sentiment Analysis

Accurately measuring consumer emotions and evaluations from unstructured text remains a core challenge for marketing research and practice. This study introduces the Linguistic eXtractor (LX), a fine-tuned, large language model trained on consumer-authored text that also has been labeled with consumers' self-reported ratings of 16 consumption-related emotions and four evaluation constructs: trust, commitment, recommendation, and sentiment. LX consistently outperforms leading models, including GPT-4 Turbo, RoBERTa, and DeepSeek, achieving 81% macro-F1 accuracy on open-ended survey responses and greater than 95% accuracy on third-party-annotated Amazon and Yelp reviews. An application of LX to online retail data, using seemingly unrelated regression, affirms that review-expressed emotions predict product ratings, which in turn predict purchase behavior. Most emotional effects are mediated by product ratings, though some emotions, such as discontent and peacefulness, influence purchase directly, indicating that emotional tone provides meaningful signals beyond star ratings. To support its use, a no-code, cost-free, LX web application is available, enabling scalable analyses of consumer-authored text. In establishing a new methodological foundation for consumer perception measurement, this research demonstrates new methods for leveraging large language models to advance marketing research and practice, thereby achieving validated detection of marketing constructs from consumer data.

Transformer-based transfer models now dominate Bangla sentiment classification, yet their adversarial robustness remains largely unexamined, and no prior study pairs a Bangla attack suite with a defense that measurably recovers robustness. We address this gap with destroR, a unified pipeline for evaluating and hardening Bangla text classifiers. First, we introduce three meaning-preserving Bangla attack recipes a paraphrase attack, a back-translation attack, and a one-hot word-swap attack that perturb inputs while regenerating fluent, semantically faithful sentences, inducing model prediction perplexity rather than input noise. Second, we construct a robustness benchmark that evaluates five transfer models (BanglaBERT, BanglishBERT, XLM-RoBERTa, MuRIL, and IndicBERTv2) across four datasets against five attacks, placing our recipes against two strong word-substitution baselines, TextFooler and BAE, under an identical protocol. Third, we harden every model through adversarial training and report a full robustness matrix. Our analysis yields three findings: word-substitution baselines are more potent than semantically constrained recipes (BAE reaches a 54.2% attack success rate); adversarial training on the union of all attack families lowers residual attack success for every attack; and, contrary to expectation, the Indic-multilingual MuRIL backbone is markedly more robust than the Bangla-dedicated models. All models, adversarial data, and code are released for full reproducibility.

The United Nations' Sustainable Development Goals (SDGs) provide a globally recognised framework for addressing major societal, environmental, and economic challenges. While recent advances in natural language processing (NLP) and large language models (LLMs) have enabled the automatic identification of SDG-related content, they do not capture whether the described events represent progress toward or regression from a specific goal. To address this gap, we introduce the novel task of SDG polarity detection and present SDG-POD, a benchmark dataset combining manually annotated and synthetically generated examples. We evaluate six state-of-the-art open-source LLMs under both zero-shot and fine-tuning settings and investigate the impact of synthetic data augmentation on model performance. Our results show that SDG polarity detection remains challenging for current LLMs; however, fine-tuned models, particularly QWQ-32B, achieve the best overall performance, with especially strong results on SDG-9, SDG-12, and SDG-15. Furthermore, we demonstrate that synthetic training data consistently improves model robustness and classification performance. This work introduces a new benchmark for SDG polarity detection and provides practical insights into developing LLM-based systems for sustainability monitoring.

Current approaches for Multimodal Sentiment Analysis (MSA) primarily leverage the knowledge and reasoning capabilities of parameter-heavy (Multimodal) LLMs for classification, overlooking autonomous multimodal sentiment reasoning generation in resource-constrained environments. In this paper, we focus on the Resource-Limited Joint Multimodal Sentiment Reasoning and Classification task, JMSRC, which simultaneously performs multimodal sentiment reasoning chain generation and sentiment classification only with a lightweight model. We propose a Multimodal Chain-of-Thought Reasoning Distillation model, MulCoT-RD, designed for JMSRC that employs a "Teacher-Assistant-Student" distillation paradigm to address deployment constraints in resource-limited environments. We first leverage a high-performance Multimodal Large Language Model (MLLM) to generate the initial reasoning dataset and train a medium-sized assistant model with a multi-task learning mechanism. A lightweight student model is jointly trained to perform efficient multimodal sentiment reasoning generation and classification. Extensive experiments on four datasets demonstrate that MulCoT-RD, with only 3B parameters, achieves strong performance on JMSRC while exhibiting robust generalization and enhanced interpretability.

Multimodal sentiment analysis (MSA) aims to understand human emotions by integrating information from multiple modalities, such as text, audio, and visual data. However, existing methods often suffer from spurious correlations both within and across modalities, leading models to rely on statistical shortcuts rather than true causal relationships, thereby undermining generalization. To mitigate this issue, we propose a Multi-relational Multimodal Causal Intervention (MMCI) framework, which leverages the backdoor adjustment from causal theory to address the confounding effects of such shortcuts. Specifically, we first model the multimodal inputs as a multi-relational graph to explicitly capture intra- and inter-modal dependencies. Then, we apply an attention mechanism to separately estimate and disentangle the causal features and shortcut features corresponding to these intra- and inter-modal relations. Finally, by approximating backdoor adjustment, we stratify the shortcut features and dynamically combine them with the causal features to encourage MMCI to produce stable predictions under distribution shifts. Extensive experiments on several standard MSA datasets and out-of-distribution (OOD) settings demonstrate that our method effectively suppresses biases and improves performance.

Despite the wide-scale usage and development of emotion classification datasets in NLP, the field lacks a standardized, large-scale resource that follows a psychologically grounded taxonomy. Existing datasets either use inconsistent emotion categories, suffer from limited sample size, or focus on specific domains. The SuperEmotion dataset addresses this gap by harmonizing diverse text sources into a unified framework based on Shaver's empirically validated emotion taxonomy, enabling more consistent cross-domain emotion recognition research. This report describes version 2 of the dataset. We also report baseline results for a fine-tuned ModernBERT encoder.

We investigate cross-lingual sentiment analysis, which has attracted significant attention due to its applications in various areas including market research, politics and social sciences. In particular, we introduce a sentiment analysis framework in multi-label setting as it obeys Plutchik's wheel of emotions. We introduce a novel dynamic weighting method that balances the contribution from each class during training, unlike previous static weighting methods that assign non-changing weights based on their class frequency. Moreover, we adapt the focal loss that favors harder instances from single-label object recognition literature to our multi-label setting. Furthermore, we derive a method to choose optimal class-specific thresholds that maximize the macro-f1 score in linear time complexity. Through an extensive set of experiments, we show that our method obtains the state-of-the-art performance in 7 of 9 metrics in 3 different languages using a single model compared to the common baselines and the best-performing methods in the SemEval competition. We publicly share our code for our model, which can perform sentiment analysis in 100 languages, to facilitate further research.