Sentiment Analysis

Social media is a rich source of real-time public sentiment, but widely used sentiment analysis tools are often applied without understanding their limitations. In this study, we evaluate the inter-rater reliability of three bespoke sentiment analysis tools (TextBlob, VADER, and Twitter-roBERTa-base) and three large language models (LLMs: Qwen3-32B, GPT-OSS-120B, Llama-4-Maverick-17B) against six human raters across 100 tweets. We measured agreement using two statistical measures: Cohen's kappa for pairwise comparisons and Fleiss' kappa for multiple raters. Even among the human raters, our results showed only fair agreement, highlighting the subjectivity of sentiment analysis. Higher agreement was observed under the binary sentiment classification (negative vs. non-negative and positive vs. non-positive) than under the three-class classification across both humans and automated tools. The Twitter-roBERTa-base model showed the strongest alignment with human ratings, outperforming both bespoke sentiment tools and LLMs, particularly in distinguishing negative versus non-negative sentiment. LLMs showed substantial agreement among themselves and moderate to substantial alignment with humans, performing better in positive vs. non-positive classifications. Our findings underscore that domain-specific fine-tuning remains crucial for reliable social media sentiment analysis, and human-centered evaluation remains essential for establishing gold-standard labels.

Sentiment analysis is a fundamental problem in Natural Language Processing (NLP). Standard sentiment classification for the Arabic language remains challenging due to the high volume of dialectal Arabic. To advance research in this area, this paper proposes the Shared Task on Sentiment Analysis and Swapping in Arabic Dialects (DialectSentEval), hosted with the Arabic Natural Language Processing Conference (ArabicNLP 2026). This shared task consists of two subtasks: Subtask 1 focuses on multi-class and multi-dialect sentiment analysis, requiring models to identify sentiment polarity across various Arabic dialects. Subtask 2 introduces a generative task for Arabic sentiment swap, challenging models to invert sentiment polarity while preserving core semantics. In this overview paper, we present the motivation, dataset creation, and summarize the main findings from participating models.

With the rapid growth of Arabic NLP, several models, datasets and benchmarks have been reported. This paper asks whether approaches developed for majority languages like English can be adapted to Arabic tasks. We adapt an English aspect-based sentiment analysis framework to Arabic classification tasks and present the adaptation as BARRAC: Brainstorming Alignment and Replaced Representation learning for ArabiC tasks. BARRAC replaces consumer-review attribute pools with Arabic linguistic devices and markers for dialectal sentiment, sarcasm, and dialect identification, and replaces noisy self-training with two-stage training. Evaluated on five Arabic dialect datasets, BARRAC achieves a mean macro-F1 of 63.93%, outperforming the best few-label SOTA by 3%, and outperforming GPT-4o on four out of five tasks. Error analysis provides insights into remaining challenges. These results demonstrate that adapting task-specific approaches is a promising direction for Arabic NLP alongside adapting models, datasets and benchmarks.

Aspect-based sentiment analysis (ABSA) has largely turned to text generation. We show that competitive dimensional ABSA does not need it. Using Jev, a frozen model that answers typed questions with rubric scores, label probabilities, and yes/no judgments, we decompose all three tasks of SemEval-2026 Task III Track A into such decisions and align them with the annotation scheme through 488 coefficients fitted on CPU, with no text generation and no backbone tuning. On valence-arousal regression over ten corpora in six languages, the system reaches 1.0645 RMSE, the lowest aggregate error of any participating system. On triplet and quadruplet extraction, it reaches 52.09 and 44.06 continuous F1, above fine-tuned Llama-3.3-70B and GPT-OSS-120B baselines. Analyses and ablations show where the accuracy comes from: supervised calibration roughly halves the raw regression error, exact valence-arousal would add only 4.5 F1 to extraction, and the learned combination of span-boundary evidence, not any single signal, carries the extraction systems.

Crisis sentiment analysis is especially challenging for low-resource languages such as Bangla, where language, context, and public reaction shift rapidly. We introduce UNRESTSENT200K, a Bangla crisis sentiment dataset with approximately 200K Facebook and YouTube comments from the July-August 2024 Bangladesh uprising. The dataset covers five event-aligned phases, from early escalation and internet blackout to regime transition and a later flood crisis. Each comment is linked to its parent post, enabling evaluation with and without discourse context. All comments are annotated through a fully human process involving 14 native Bangla-speaking annotators and senior validation, achieving substantial agreement (kappa = 0.73, alpha = 0.71) and 94.2% blind-audit agreement. We benchmark fine-tuned encoders, prompted LLMs, and LoRA-tuned LLMs. Results show that parent-post context consistently improves performance, while temporal shift across phases causes large performance drops. Strong LLMs perform well, but still struggle with sarcasm, implicit political references, and phase-dependent meaning. UNRESTSENT200K provides a benchmark for studying context-aware and temporally robust sentiment analysis in low-resource crisis discourse. UNRESTSENT200K is available at https://sami0055.github.io/UNRESTSENT200K/

In small-scale binary sentiment classification scenarios, factors such as negation, contrastive shifts, and cross-word dependencies lead to the non-linear coupling of sentiment cues, making it difficult for conventional lightweight models to fully capture the contextual relationships between tokens. To address this issue, we propose a model named QTrans, which uses parameterized quantum circuits to construct query, key, and value features and derives attention coefficients from Gaussian distances between quantum measurements. By further integrating a quantum feed-forward neural network, residual connections, and layer normalization, the model establishes an end-to-end trainable quantum-classical hybrid framework for sentiment classification. Experimental results on the MR, CR, and MPQA datasets show that QTrans achieves test accuracies of 72.13%, 69.51%, and 63.45%, respectively, representing improvements of 2.88, 3.17, and 3.79 percentage points over the best-performing classical baselines for each dataset. Overall, QTrans expands the application of parameterized quantum circuits in lightweight sentiment analysis and lays an experimental foundation for further research into quantum multi-head self-attention for modeling textual relationships.

Sentiment in social-media threads does not only vary across posts; it shifts as users react to claims, corrections, evidence, and hostility within a branching reply tree. We study why sentiment changes in rumor-centric conversation trees by treating discourse moves (e.g., denial/correction, evidence/link, toxicity/attack) as candidate interventions and asking (i) what sentiment a reply expresses, (ii) whether the sentiment shifts relative to its parent, and (iii) which prior message most plausibly drove the reply's sentiment. To support this setting, we introduce CaSiRe, a causal sentiment reasoning layer over public rumor conversation datasets that adds post-level sentiment labels, induced parent-child shift labels, calibrated multi-label intervention tags, and explicitly annotated causal-source labels. We then propose C$^{3}$T (Counterfactual Causal Conversation Transformer), a thread-structured temporal model that jointly predicts node sentiment and shifts, learns sparse ancestor attribution, and supports counterfactual queries by forcing conversational intervention embeddings on or off to estimate potential outcomes. Under an event-level split, C$^{3}$T improves out-of-event robustness and attribution over text-only, graph-based, and temporal baselines, and yields interpretable model-based effects: denials/corrections and evidence reduce downstream negativity, while toxicity increases it. We also benchmark open-weight LLM prompting baselines and find that added conversational context helps, but attribution remains less reliable, motivating structure-aware counterfactual modeling for social-media analysis.

This paper introduces ViTOED, a novel dataset for target-oriented emotion detection in Vietnamese social media texts. The ViTOED comprises 10,985 user comments and 21,244 manually annotated opinion quadruples (source, target, expression, polarity) that follow strict guidelines. The dataset reveals Vietnamese-specific phenomena, such as implicit sources and targets and vocabulary ambiguities, enabling deeper analysis of user emotions toward entities. We propose a baseline using structured sentiment graphs and evaluate various Vietnamese pre-trained language models. The empirical results highlight challenges in span detection and relation extraction and indicate substantial room for model improvement in Vietnamese Target-Oriented Emotion Detection tasks.

Consumer reviews play an important role in shaping brand perception and business strategies, particularly in service-driven industries such as retail coffee. This study presents a comparative sentiment analysis framework for Starbucks customer reviews using classical machine learning and deep learning approaches. The dataset, collected from ConsumerAffairs, contains more than 700 reviews and was analyzed through preprocessing and exploratory data analysis to identify temporal and geographic patterns. Sentiment labels were generated by binarizing star ratings, with ratings of 4 and 5 classified as positive and ratings of 1 to 3 as negative. The resulting dataset was substantially imbalanced toward negative sentiment. Five machine learning classifiers, including Logistic Regression, Support Vector Machine (SVM), Decision Tree, Random Forest, and Naive Bayes, were evaluated alongside five deep learning models: LSTM, RNN, Bidirectional LSTM, GRU, and CNN. Model performance was assessed using accuracy, precision, recall, and F1-score. SVM achieved the highest accuracy among the machine learning models at 91.0 percent, while Bidirectional LSTM showed the strongest performance among the deep learning models and demonstrated good generalization on unseen data. The findings also show that class imbalance negatively affected positive sentiment recall across several models. Overall, this study provides a comparative evaluation of machine learning and deep learning approaches for real-world consumer sentiment analysis and highlights the importance of appropriate model selection and preprocessing for customer experience analytics in the retail coffee sector.

The rapid growth of social media has created vast amounts of political discourse, which provides valuable opportunities to analyze public opinions and identify different political perspectives. Sentiment Analysis (SA) is a core task in Natural Language Processing (NLP) that allows the computational study of attitudes and opinions in textual data, and has become increasingly important for understanding political discourse. In this work, we investigate multiclass sentiment analysis of political view- points on social media, that is to automatically discriminate multiple sentiment classes over political issues and figures. To solve this task we design and evaluate two machine-learning approaches based on XGBoost and BERT. We train and evaluate the models on a labeled dataset of political social media posts using standard classification metrics. The experimental results show that the XGBoost model reaches an F1-score of 0.2835 and the BERT- based model reaches an F1-score of 0.2806 on the test set. These results demonstrate the challenge of classifying complex and contextualized political discourse sentiment and provide a baseline for future research in multiclass political sentiment analysis.

Financial sentiment analysis converts unstructured financial news into quantitative signals that can support market analysis and decision-making. Existing work on resource-efficient financial NLP has largely focused on compressing or adapting pretrained language models, with less attention to combining contextual representations with lightweight rule-derived features. This study develops Rule-Aware FinBERT (RA-FinBERT), a parameter-efficient framework that integrates low-rank adaptation (LoRA) with three continuous VADER-derived sentiment proportions (positive, negative, and neutral) and a source-level metadata feature. The standardized four-dimensional feature vector is directly concatenated with the 768-dimensional final-layer FinBERT [CLS] representation and passed through a lightweight classification head. This design introduces only 1,024 additional trainable weights relative to a structurally matched text-only FinBERT model. RA-FinBERT was evaluated against text-only FinBERT and a lightweight DistilBERT baseline for three-class sentiment classification of financial-news titles and descriptions. On the held-out test set, RA-FinBERT achieved 69.89% accuracy and a macro F1 score of 0.634, compared with 63.44% and 0.526 for text-only FinBERT. Neutral-class recall increased from 18.18% to 45.45%. The framework supports both CPU and GPU execution, offering a lightweight and practical approach to financial sentiment classification under constrained computational resources. These findings indicate that rule-derived sentiment information and source metadata can provide complementary signals to contextual FinBERT representations and improve performance with minimal additional model complexity.

This paper documents an applied natural-language-processing framework for measuring the tone of Brazilian Monetary Policy Committee (Copom) statements. The project is explicitly inspired by iSent, Itaú's Central Bank sentiment classifier, particularly its sentence-level division of official communication into hawkish, dovish, neutral, and out-of-context classes. The implementation extends that idea in three directions. First, an LLM identifies short hawkish and dovish expressions and assigns each a 0-to-1 intensity weight. Second, the document index combines sentence counts with document-specific average signal intensities, producing a bounded score from -1 to 1. Third, a separate full-document layer measures forward-guidance direction, guidance explicitness, uncertainty level, and change in uncertainty. The empirical sample is restricted to communications dated August 2016 or later and contains 80 statements and 1,498 classified sentences from August 31, 2016 through August 5, 2026. Across this sample, 33.3% of sentences are hawkish, 18.0% dovish, 42.1% neutral, and 6.5% out of context. The average document score is +0.107, while the most hawkish reading is +0.570 in August 2021. The latest statement, dated August 5, 2026, scores +0.232, with eight hawkish, two dovish, and nine neutral sentences. Its structural overlay is more nuanced: guidance is directionally ambiguous but partly explicit, while uncertainty is classified as central and higher than at the prior meeting. Tone and the guidance-direction score have a contemporaneous Pearson correlation of 0.719. These are descriptive outputs, not a validated forecast of Selic decisions or DI returns. The main contribution is therefore methodological: a transparent, incremental, auditable system that separates rhetorical tone from policy guidance and uncertainty.

Understanding sentiment in low-resource languages remains a key challenge for Natural Language Processing (NLP), particularly when domain-specific data is scarce. In this work, we present SentiBanglaBERT, a two-stage Bengali sentiment classification framework combining domain-adaptive continual pretraining and parameter-efficient fine-tuning. The approach enables contextual adaptation to news-style data while remaining computationally efficient through Low-Rank Adaptation (LoRA). Beyond performance, SentiBanglaBERT integrates SHAP-based interpretability, offering linguistic insights into how Bengali morphological cues, such as negation suffixes and aspectual markers, influence sentiment predictions. Experiments demonstrate stable performance comparable to strong baselines while providing greater transparency and interpretive depth. This framework highlights the potential of domain-adaptive continual learning as a foundation for interpretable, resource-efficient NLP in morphologically rich, underrepresented languages.

This paper presents an empirical comparison of lexicon-based and Large Language Model (LLM)-based sentiment analysis for extracting market-relevant signals from social media discourse in highly volatile equity markets. Using Reddit data from r/WallStreetBets and focusing on meme stocks (GME, AMC, NOK), we construct time-aligned sentiment indicators and evaluate their relationship with market returns, with particular attention to extreme positive return events in the upper tail of the return distribution. The LLM-based approach generates multidimensional sentiment representations capturing emotional polarity, bullishness, sarcasm likelihood, and topical relevance, whereas the baseline relies on the VADER lexicon-based model. We evaluate both approaches using lead/lag correlation analysis, OLS regression, ROC-AUC-based directional classification, and a quantile-based early-warning framework. The results indicate that LLM-derived indicators provide a richer multidimensional representation and exhibit stronger asset-specific statistical structure than the lexicon-based baseline. However, their relationship with market movements remains heterogeneous across assets, suggesting that increased linguistic expressiveness does not necessarily translate into stable forecasting performance in retail-driven volatility regimes.

Financial sentiment extraction has largely relied on news text and supervised extraction against return labels alone, leaving 10-K filings -- and volatility, the target risk disclosure is arguably best suited to informing -- comparatively unexplored. We extend a supervised lexicon-learning approach to 10-K filings and their Item 1A risk-factor sections, training sentiment scores against both return and volatility labels at three levels of aggregation: sector, portfolio, and individual firm. Across 1,383 filings from 94 Nasdaq-100 technology constituents (2006--2023), we evaluate the resulting twelve sentiment metrics on classification accuracy, correlation with realised market outcomes, and qualitative lexical content. Full-filing text produces more accurate sentiment at the sector and portfolio level for both targets, but this reverses at the individual-firm level, where the narrower Item 1A section performs better -- an effect we attribute to the interaction between document volume and the amount of independent training signal available at each level of aggregation. A Loughran-McDonald dictionary baseline is consistently, strongly negatively correlated with price at every level tested, underscoring the value of a supervised approach for regulatory disclosure text. These findings, and the design choices they motivate, establish the sentiment-generation methodology underlying a subsequent, larger-scale, multi-source system.

Institutions collect far more open-ended teaching-evaluation feedback than they read. A prior study introduced a validated protocol for classifying such comments by thematic category and sentiment, built from a documented annotation guide, an intra-annotator reliability measurement, stratified cross-validation, and a held-out evaluation on a Spanish institutional corpus with a frozen-encoder design. Two questions limit its reuse: whether a protocol fixed to 2019-era frozen embeddings stays competitive as representation methods advance, and whether it transfers to a second language. We re-run it on the original Spanish data across three representation generations, sparse lexical features, frozen transformer embeddings, and prompted large language models, and transfer its sentiment task to English with a balanced 45,000-comment corpus checked against an aspect-labeled education dataset. Treating paired comparisons as descriptive, we find the protocol durable: a 2026 frontier model posts the highest thematic F1 on the hardest Spanish task, yet shows no sentiment advantage over a cheap model and no descriptive separation from it on English, so model choice is a deployment decision, not a property of the method.

In this age of social media, sites like Twitter have become meeting places for people to share their views and feelings on a wide range of issues and current events as they unfold in real time. Sentiment analysis, a critical application of NLP, has become indispensable due to the massive influx of user-generated content, enabling the extraction of meaningful insights from the opinions and emotions expressed in textual data. Sentiment analysis on Twitter employs sophisticated computational techniques to categorize tweets into positive, negative, or neutral sentiments. This method not only examines individual expressions but also analyzes vast databases related to specific subjects or events. By spotting these emotions, machine learning models help improve public opinion interpretation and trend forecasting. This paper examines the effectiveness of various machine learning and deep learning approaches. Designed for this use, the system evaluates logistic regression, random forest, naïve bayes, gradient boosting, and LSTM networks, among other algorithms applied in sentiment classification. This work identifies the optimal sentiment analysis model using a Kaggle Twitter dataset that has been preprocessed through tokenization, lemmatization, and stopword elimination. Emphasizing the better performance of the LSTM approach, the model attained a training accuracy of 90.98%, a testing accuracy of 80.00%, and a micro-average ROC- AUC score of 0.92. These results show that the model outperforms conventional machine learning techniques in capturing contextual and sequential textual aspects.

Sentiment analysis with frozen pre-trained language model (PLM) backbones has become a common paradigm, yet the practical benefit of explicit domain adaptation remains unclear, particularly when backbones encode varying degrees of target-domain knowledge. We present a preliminary case study evaluating a controlled family of frozen embedding backbones (Qwen3-Embedding 0.6B, 4B, 8B), alongside RoBERTa-base and FinBERT. We train a lightweight MLP adapter on consumer reviews using Domain-Adversarial Neural Networks (DANN), Maximum Mean Discrepancy (MMD), and Supervised Contrastive Learning (SCL), and evaluate transfer to movie reviews (SST-2) and a heavily restricted subset of financial news (Financial PhraseBank). Within this constrained sample, we observe two distinct transfer patterns. On SST-2, domain adaptation provides negligible gain regardless of scale. On the financial subset, explicit domain adaptation appears to recover substantial performance for small general-purpose backbones. Notably, we find that adversarial alignment (DANN) is associated with degraded performance for domain-specialized backbones like FinBERT, consistent with erosion of pre-existing domain-specific structure, whereas supervised contrastive loss appears to preserve it. These preliminary findings suggest that the efficacy of explicit domain adaptation is highly contingent on whether the frozen backbone already possesses target-domain coverage.

Automatically recognizing the sentiment, positive or negative, from speech is a challenging task, requiring both the analysis of vocal inflections and the interpretation of uttered words. Recent solutions rely on audio foundation models to solve the task, but it remains unclear if such models can take all aspects into account. To this end, we propose a multimodal solution that integrates audio and text information via cross-modal transformers, where text transcripts are automatically generated via an automatic speech recognition (ASR) tool. Moreover, we create multiple text modalities by automatically translating the transcripts into multiple languages via machine translation tools. Audio and multilingual text features are combined via a cascaded architecture comprising cross-modal transformer blocks that integrate modalities one by one. We further distill knowledge from the multimodal model, called teacher, into a unimodal (audio only) model, called student. We conduct experiments on a large-scale dataset, demonstrating that the automatically generated textual information can bring significant performance boosts in multimodal sentiment polarity classification. Our ablation study confirms that both automatic transcripts and automatic translations are helpful. Moreover, we show that the audio-only model can be enhanced via distillation, boosting performance without any computational overhead during inference. To reproduce the reported results, we publicly release our code at https://github.com/andreidurdun/cross-modal-audio-sentiment.

This paper presents an approach to the SemEval-2026 Task 3: Dimensional Aspect-Based Sentiment Analysis. We investigate methods for moving beyond traditional categorical sentiment (e.g., positive or negative) to predict fine-grained, real-valued scores for sentiment "valence" (positivity) and "arousal" (intensity). We participate in two subtasks: predicting these scores for given aspects (Subtask 1) and extracting full sets of sentiment details, including aspects, categories, and opinions alongside their scores (Subtask 3). Our approach for the regression task involves a weighted ensemble of transformer-based encoder models. For the Russian language, we further enhance the input by using a large language model (LLM) to generate synthetic sentiment descriptions. For the extraction task, we fine-tune a decoder LLM to perform structured prediction, allowing the system to identify sentiment elements and estimate their numerical scores simultaneously.

Quantum machine learning has recently emerged as a promising paradigm that leverages the expressive power of quantum circuits to address complex learning tasks. In this work, we investigate the applicability of hybrid quantum-classical neural networks to sentiment analysis, a central problem in natural language processing. We focus on a dataset of tweets related to COVID-19, where the textual content is vectorized using TF-IDF and fed into both classical feedforward networks and hybrid architectures incorporating parameterized quantum circuits. Our results show that hybrid models can achieve accuracy comparable to the classical baseline, while exhibiting distinct learning dynamics, especially in terms of validation loss and accuracy, that suggest a richer representational capacity. Moreover, when applying transfer learning to an SMS spam classification task, the hybrid models consistently outperform the classical counterpart, achieving an accuracy increase of 15 percentage points (from 66% to 81%) on the spam class, demonstrating enhanced generalization. These findings highlight the feasibility of employing QML for natural language processing and point toward the potential advantages of hybrid models as quantum hardware continues to advance.

This study examines whether supervised fine-tuning remains necessary for Turkish sentiment analysis in the era of large language models. We compare classical machine learning methods, fine-tuned pretrained language models, and prompted large language models on a Turkish e-commerce review dataset with negative, neutral, and positive labels. Fine-tuned BERTurk models perform best overall and outperform all prompted large language models in the full three-class task. The neutral class emerges as the main difficulty: while several large language models are much more competitive in binary positive--negative classification, they degrade substantially in the three-class setting by collapsing neutral reviews into polarized categories. The findings suggest that, in realistic Turkish sentiment classification, prompted large language models do not yet match supervised fine-tuning in the zero-shot setting, and that including the neutral class is crucial for robust evaluation.

Can a statistically significant, large-effect-size finding in computational social science be entirely an artifact of the measurement instrument? We present a case where the answer appears to be yes. Analyzing 85 interviews across four public intellectuals (2016--2026), we find a robust negative-affect/emphatic-certainty lexical co-occurrence pattern under keyword-based scoring ($r = 0.72$--$0.93$, $p < 0.01$ for all four speakers). Replacing keyword counting with LLM-based zero-shot semantic classification on the complete diarized corpus (32,625 sentences) dramatically reduces this correlation: Dalio's $r = 0.851$ drops to $r = 0.206$, with two speakers showing negative $r(\text{neg}, \text{emphatic})$ and one showing null. In contrast, the LLM reveals a strong negative-hedging coupling across speakers -- Rogoff's $r(\text{neg}, \text{hedged}) = 0.875$ ($p = 0.001$) and Zeihan's $r(\text{neg}, \text{hedged}) = 0.722$ ($p = 0.008$) -- consistent with the conventional expectation that pessimistic discourse attracts hedging, not certainty. Sentence-level error analysis traces this discrepancy to three structural failure modes in keyword lexicons -- syntactic blindness, polysemy blindness, and categorical absence -- illustrated through cases where keyword counting inverts semantic meaning (e.g., ''never absolutely totally confident'' scored as high-certainty). We argue that keyword lexicons measure a universal lexical co-occurrence tendency -- negative discourse naturally attracts emphatic vocabulary -- that is orthogonal to, and can systematically invert, rhetorical stance. Treating keyword counts as measurements of epistemic certainty is a category error: a finding that appears to be about a speaker's psychology may be entirely about the counting of words.

When people share experiences online, they often express thoughts in two ways: a star rating and a written review. In sentiment analysis, ratings are widely used as convenient weak labels for textual sentiment, yet whether the two actually agree is rarely questioned. This study investigates sentiment-rating incongruence, where the sentiment expressed in review text differs from the sentiment implied by the assigned star rating, in Sri Lankan tourism attraction reviews. A dataset of 16,156 reviews from 2010 to 2023 is analyzed using a transformer-based sentiment pipeline that derives textual sentiment independently of assigned ratings. Incongruence occurs in 18.6% of reviews and falls into six directional patterns, with Conservative Rater and Obligatory 5-Star behaviors accounting for the majority of mismatches. Prevalence also varies across venue types, with museums showing the highest rates. Statistical tests, logistic regression, Random Forest, and SHAP analysis identify venue type, reviewer expertise, review length, and temporal factors as contributors to rating-text divergence. Overall, this study demonstrates that star ratings are not interchangeable with textual sentiment and should be validated before being treated as ground-truth labels in NLP.

Saudi Telecom Company (STC) is among the most popular companies in Saudi Arabia, with many customers. Yet, there is still a big room for improvement in users' satisfaction. Social media is the most robust platform to gauge users' satisfaction and determine their sentiments and critics. Twitter is among the most popular social media platform in this regard. STC customers prefer to use Twitter to write their feedback because it's a fast way to get responses due to the STC customer services account. One way to achieve customer demands and improve customer service is using the Sentiment Analysis tool. Sentiment Analysis on Twitter is highly used because of the significant number of tweets and the different opinions. Likewise, Deep learning is the best existing Sentiment Analysis method, and it has diverse models. Bidirectional Encoder Representations from Transformers (BERT) model is one of the deep learning models which have achieved excellent results in Sentiment Analysis for Natural Language Processing (NLP). NLP is mainly investigated in the English language. However, for Arabic, there is a significant gap to be filled. This study trained the proposed model using MARBERT and measured the performance using f1-score, precision, and recall metrics. We trained the model with an Arabic dataset of 24,513 tweets, including 1,437 positive, 13,828 negative, 5,694 neutral, 1,221 sarcasm, and 2,297 indeterminate tweets. The main goal is to analyze the tweets and get the sentiment to improve STC customer service. The proposed scheme is promising in terms of accuracy in contrast to existing techniques in the literature.

Mining sentiment information from the textual content of peer review comments offers valuable insights into the scientific evaluation process. However, previous studies are often constrained by coarse-grained analysis and the lack of differentiation across review rounds. Notably, the dynamic shifts in reviewers' focus and sentiment tendencies throughout multiple review stages remain underexplored. To address this gap, the present study investigates the distribution and evolution of aspect-level sentiments and examines their correlation with the number of review rounds. We begin by segmenting the multi-round review comments of 11,063 accepted papers from Nature Communications and identifying fine-grained review aspect clusters. A manually annotated corpus of approximately 5,000 review sentences is then constructed. Using this dataset, we train a series of deep learning-based aspect sentiment classification models. Among them, the LCF-BERT-CDM model achieves the best performance, with a Macro-F1 score of 82.65%. Subsequent statistical analysis reveals a consistent trend: as the number of review rounds increases, the proportion of positive sentiments rises, while negative sentiments decline. Correlation analysis further indicates that aspect sentiment scores are negatively associated with the total number of review rounds. Key aspects exhibiting stronger correlations include "experiments", "research significance" and "result analysis".

Sentiment analysis in Twitter datasets is important because it enables monitoring public opinion on products and analysis of political and social movements. One critical step is preprocessing: the automated processing of text for machine learning algorithms. Preprocessing plays a critical role in reducing noise and improving efficiency. However, little research has systematically examined the order in which preprocessing techniques are implemented. We find that, when accounting for order, spelling correction is the least impactful preprocessing technique, whereas tokenisation is the most impactful. Stemming and stop-word removal are interchangeable, and it is better to remove stop words without removing negation. The best order for applying the preprocessing techniques was tokenisation, text cleaning, stemming, and then stopword removal. Our results provide a systematic approach for practitioners to deploy preprocessing to improve model output without the costly preprocessing exploratory phase.

This study investigates sentiment polarity biases, specifically, differences in how accurately AI models classify positive versus negative reviews across languages and model architectures. Large language models show a negative bias in French and are more accurate on negative reviews, while encoder models exhibit positive bias in Japanese, missing negative reviews that use indirect criticism. These language-specific polarity biases have implications in both social and business domains deploying multilingual sentiment analysis systems.

Advanced Air Mobility (AAM) is an emerging low-altitude transportation system whose successful deployment depends on both technological progress and public acceptance. Public acceptance can influence government support, regulations, noise standards, willingness to fly, and the commercial viability of AAM. Understanding public sentiment is therefore essential for identifying societal barriers and developing effective adoption strategies. This study analyzes 306,009 human-generated texts collected from Reddit and Quora to examine AAM-related public discourse using artificial intelligence models. Seven sentiment-analysis approaches, including lexicon-based, machine-learning, deep-learning, and transformer models, are evaluated to identify the most reliable method for AAM-specific sentiment classification. ModernBERT achieves the highest performance and is used to label the full dataset. Latent Dirichlet Allocation is then applied within each sentiment class to identify underlying topics and examine their temporal evolution from 2008 to 2025. The analysis identifies 20 topics and six major cross-sentiment clusters: workforce and skill development, regulation and compliance, drone technical performance, military and geopolitical applications, safety and operational risks, and noise and disturbance. These findings can help policymakers, industry stakeholders, researchers, and operators develop targeted regulations, safety measures, workforce programs, noise-reduction strategies, and public communication efforts to address concerns and support the responsible deployment of AAM.

Most companies read their customer support data at scale using sentiment analysis, which measures how customers sound rather than whether they were satisfied with the result. We tested a richer alternative on 70,450 support conversations from a leading online fundraising platform: alongside tone, we used GPT-5.4 to estimate each customer's satisfaction and to flag whether they reported a concrete problem, then validated all three readings against the 1-to-5 ratings customers left on the conversations they rated. The satisfaction estimate tracked those ratings far better than sentiment did, correlating at 0.47 against 0.36 and flagging unhappy customers with far fewer false alarms. The structured read also sees what sentiment cannot: tone and satisfaction disagree in 44% of conversations, a single "Neutral" label hides everything from quietly satisfied customers to ones who quietly gave up, and the largest group of all is "tolerated friction," customers who are satisfied but still reporting a fixable problem, a standing issue that no sentiment-based dashboard can surface. The broader finding is that LLM-based annotation can capture far more than the tonality of a customer's language, offering strong potential for new business metrics grounded instead in the customer's state (whether they were satisfied) and the cause of their problem extracted directly from the raw textual data of interactions and feedback.