Personalized large language models are often expected to follow explicit style instructions, yet we find that such instructions can undermine the user-specific characteristics that personalization methods aim to preserve. We call this failure mode personalization collapse: explicit style control can conflict with implicit user preferences. To address this challenge, we propose PsPLUG, a lightweight plug-in that learns a user-specific residual after accounting for the requested style. PsPLUG also allows us to tune personalization strength at inference time. Our experiments show that explicit style instructions can diminish personalization in existing methods, whereas PsPLUG better preserves user preferences while providing precise control over the balance between personalization and style adherence.
Typical LLM responses tend to follow a default style, even though users often have distinct preferences regarding tone, verbosity, and formality that they do not explicitly state in their prompts. Evaluating whether personalization methods can adapt to these implicit preferences is challenging, since users typically provide prompts rather than reference responses, style preferences are not factually verifiable, and reference-free LLM judges may conflate personalization with general response quality. To address these challenges, we introduce the Arbitrary Preference Mapping (APM) benchmark, which decouples user attributes (e.g. enthusiastic) from response principles (e.g. persuasive) via a hidden, randomized mapping C that maps user attributes to preferences about response traits. Because C carries no semantic content and is resampled across runs, models cannot exploit stereotypical associations and must infer preferences from conversation history. Using this unbiased evaluation methodology, we adapt retrieval-augmented, prompt-optimization, and routing personalization methods and evaluate them on Llama-3.1-8B and Qwen-3.5-27B. Our results show that routing is the most reliable approach, while RAG only improves with the stronger base LLM, and soft prompt optimization fails to improve significantly over a non-personalized baseline. Our extensive evaluation reveals that in this realistic setting, personalization remains challenging, but our adapted methods show promise.
Large language models (LLMs) are typically aligned with population-level preferences, despite substantial variation across individual users. We introduce POPI, a user-level personalization framework that separates the problem into two components connected by a natural-language interface: a shared inference model that distills heterogeneous user signals into a concise preference summary, and a shared generator that conditions on this summary to produce personalized responses. Both components are trained under a unified preference-optimization objective, with reinforcement learning handling the non-differentiable inference step. This objective decomposes into generator approximation error and summary informativeness, revealing how a single loss simultaneously drives accurate generation and informative summarization. Because the interface is natural language, learned summaries can be inferred once per user and reused across different generators -- including frozen, black-box commercial APIs. Across four personalization benchmarks, POPI generally improves personalization quality while reducing context overhead by up to an order of magnitude.
Large Language Models (LLMs) exhibit strong implicit personalization ability, yet most existing approaches treat this behavior as a black box, relying on prompt engineering or fine tuning on user data. In this work, we adopt a mechanistic interpretability perspective and hypothesize the existence of a sparse set of Preference Heads, attention heads that encode user specific stylistic and topical preferences and exert a causal influence on generation. We introduce Differential Preference Steering (DPS), a training free framework that (1) identifies Preference Heads through causal masking analysis and (2) leverages them for controllable and interpretable personalization at inference time. DPS computes a Preference Contribution Score (PCS) for each attention head, directly measuring its causal impact on user aligned outputs. During decoding, we contrast model predictions with and without Preference Heads, amplifying the difference between personalized and generic logits to selectively strengthen preference aligned continuations. Experiments on widely used personalization benchmarks across multiple LLMs demonstrate consistent gains in personalization fidelity while preserving content coherence and low computational overhead. Beyond empirical improvements, DPS provides a mechanistic explanation of where and how personalization emerges within transformer architectures. Our implementation is publicly available.