Debiasing Sequential Recommendation with Time-aware Inverse Propensity Scoring

Sequential recommendation aims to predict users' next interaction with items by analyzing their historical behavior. However, the limited quality of item representations remains a critical bottleneck. While pre-trained large language models (LLMs) can provide rich semantic representations, existing approaches only rely on static encoding of fixed attributes, overlooking the crucial role of target audiences in defining item identity. Moreover, the semantic space struggles to reflect actual user behavior, resulting in a significant gap between semantic representations and behavioral patterns. To address these limitations, we propose GenAIR, a general framework that empowers sequential recommendation with Generative Archetype-grounded Item Representations. Specifically, we first leverage an LLM to analyze item metadata and infer textual description of the Archetype, which represents the conceptual profile of the item's ideal target audience. We then extract the corresponding embeddings in a single forward pass. Further, to ground these generative archetypes in real-world behavior, we introduce a behavioral calibration objective, which explicitly incorporates behavioral signals from actual interactions. This objective adjusts the structure of the embedding space to reflect empirical patterns. GenAIR enables seamless integration with most existing models while maintaining high efficiency. Comprehensive experiments conducted on three real-world datasets demonstrate that GenAIR significantly improves the performance of various sequential recommendation models and consistently outperforms state-of-the-art baseline approaches. Implementation codes are available at https://github.com/AI-Santiago/GenAIR.

The sequential recommendation (SR) task aims to predict the next item based on users' historical interaction sequences. Typically trained on historical data, SR models often struggle to adapt to real-time preference shifts during inference due to challenges posed by distributional divergence and parameterized constraints. Existing approaches to address this issue include test-time training, test-time augmentation, and retrieval-augmented fine-tuning. However, these methods either introduce significant computational overhead, rely on random augmentation strategies, or require a carefully designed two-stage training paradigm. In this paper, we argue that the key to effective test-time adaptation lies in achieving both effective augmentation and efficient adaptation. To this end, we propose Retrieve-then-Adapt (ReAd), a novel framework that dynamically adapts a deployed SR model to the test distribution through retrieved user preference signals. Specifically, given a trained SR model, ReAd first retrieves collaboratively similar items for a test user from a constructed collaborative memory database. A lightweight retrieval learning module then integrates these items into an informative augmentation embedding that captures both collaborative signals and prediction-refinement cues. Finally, the initial SR prediction is refined via a fusion mechanism that incorporates this embedding. Extensive experiments across five benchmark datasets demonstrate that ReAd consistently outperforms existing SR methods.

Attribute-aware sequential recommendation entails predicting the next item a user will interact with based on a chronologically ordered history of past interactions, enriched with item attributes. Existing methods typically leverage self-attention mechanisms to aggregate the entire sequence into a unified representation used for next-item prediction. While effective, these models often suffer from high computational complexity and memory consumption, limiting their ability to process long user histories. This constraint restricts the model's capacity to fully capture long-term user preferences. In some scenarios, modeling item interactions purely through attention may also not be the most effective approach to extract sequential patterns. In this work, we propose ConvRec, an alternative method with linear computational and memory complexity that employs convolutional layers in a hierarchical, down-scaled fashion to generate compact, yet expressive sequence representations. To further enhance the model's ability to capture diverse sequential patterns, each layer aggregates the neighboring items gradually to reach a comprehensive sequence representation. Extensive experiments on four real-world datasets demonstrate that our approach outperforms state-of-the-art sequential recommendation models, highlighting the potential of convolution-based architectures for efficient and effective sequence modeling in recommendation systems. Our implementation code and datasets are available here https://github.com/ismll-research/ConvRec.