Cultural Perspectives and Expectations for Generative AI: A Global Survey Approach

Cognition and culture have long been treated as parallel objects of study, joined more by metaphor than by mechanism. We argue they are co-constituted in a manner now empirically tractable: subjectivities can be measured as local trajectories through a high-dimensional cultural field, and the field is itself the aggregate of those trajectories. Recent advances in machine learning, including embedding methods and large generative models, provide the first general framework for measuring this co-constitution from micro-cognition to macro-social structure. Vector geometry recovers individual conceptual structure, organizational communication, and large-scale ideologies; captures multimodal cultural content beyond text; and generates testable predictions about cultural emergence, including the simultaneous arrival of independent discoveries across distant minds. We treat this predictability of simultaneous innovation as evidence for the co- constitutive view: when the geometry of the cultural field is measurable, trajectories of cognitive search through it become predictable. We then examine generative AI agents as simulators of human subjectivity and as a qualitatively new coordinating substrate whose insertion into social life introduces evolutionary dynamics unprecedented in human cultural history. We formalize this reflexive condition as a Heisenberg-like Uncertainty Principle for generative AI: as instruments for fixing a culture's position grow more precise, our capacity to predict its trajectory degrades, because the machinery of cultural description and cultural action have merged. We close with ethical questions raised by AI-mediated cultural drift, recursive synthetic culture, and the limits of human cultural agency, offering guidelines for safe, equitable, and privacy-preserving research on AI and culture.

Cultural representation in Large Language Model (LLM) outputs has primarily been evaluated through the proxies of cultural diversity and factual accuracy. However, a crucial gap remains in assessing cultural alignment: the degree to which generated content mirrors how native populations perceive and prioritize their own cultural facets. In this paper, we introduce a human-centered framework to evaluate the alignment of LLM generations with local expectations. First, we establish a human-derived ground-truth baseline of importance vectors, called Cultural Importance Vectors based on an induced set of culturally significant facets from open-ended survey responses collected across nine countries. Next, we introduce a method to compute model-derived Cultural Representation Vectors of an LLM based on a syntactically diversified prompt-set and apply it to three frontier LLMs (Gemini 2.5 Pro, GPT-4o, and Claude 3.5 Haiku). Our investigation of the alignment between the human-derived Cultural Importance and model-derived Cultural Representations reveals a Western-centric calibration for some of the models where alignment decreases as a country's cultural distance from the US increases. Furthermore, we identify highly correlated, systemic error signatures ($ρ> 0.97$) across all models, which over-index on some cultural markers while neglecting the deep-seated social and value-based priorities of users. Our approach moves beyond simple diversity metrics toward evaluating the fidelity of AI-generated content in authentically capturing the nuanced hierarchies of global cultures.

Generative AI systems are increasingly recognized as cultural technologies, yet current evaluation frameworks often treat culture as a variable to be measured rather than fundamental to the system's operation. Drawing on hermeneutic theory from the humanities, we argue that GenAI systems function as "context machines" that must inherently address three interpretive challenges: situatedness (meaning only emerges in context), plurality (multiple valid interpretations coexist), and ambiguity (interpretations naturally conflict). We present computational hermeneutics as an emerging framework offering an interpretive account of what GenAI systems do, and how they might do it better. We offer three principles for hermeneutic evaluation -- that benchmarks should be iterative, not one-off; include people, not just machines; and measure cultural context, not just model output. This perspective offers a nascent paradigm for designing and evaluating contemporary AI systems: shifting from standardized questions about accuracy to contextual ones about meaning.