Enhancing Debunking Effectiveness through LLM-based Personality Adaptation
Authors: Pietro Dell'Oglio, Alessandro Bondielli, Francesco Marcelloni, Lucia C. Passaro
Organizations: Dipartimento di Ingegneria dell’Informazione, Università di Pisa, Largo Lucio Lazzarino 1, Pisa, Italy · Dipartimento di Informatica, Università di Pisa, Largo B. Pontecorvo 3, Pisa, Italy
This study proposes a novel methodology for generating personalized fake news debunking messages by prompting Large Language Models (LLMs) with persona-based inputs aligned to the Big Five personality traits: Extraversion, Agreeableness, Conscientiousness, Neuroticism, and Openness. Our approach guides LLMs to transform generic debunking content into personalized versions tailored to specific personality profiles. To assess the effectiveness of these transformations, we employ a separate LLM as an automated evaluator simulating corresponding personality traits, thereby eliminating the need for costly human evaluation panels. Our results show that personalized messages are generally seen as more persuasive than generic ones. We also find that traits like Openness tend to increase persuadability, while Neuroticism can lower it. Differences between LLM evaluators suggest that using multiple models provides a clearer picture. Overall, this work demonstrates a practical way to create more targeted debunking messages exploiting LLMs, while also raising important ethical questions about how such technology might be used.
Figures & tables
Figure 1: Overview of the proposed methodology for generating personality-aligned fake news debunking messages. The process involves prompting an LLM with persona-based inputs corresponding to Big Five personality traits to generate tailored debunking content. A separate LLM is employed as an evaluator to assess the psychological alignment and quality of the outputs.
Trait
Positive Descriptor
Negative Descriptor
Extraversion (E)
Extroverted (1)
Introverted (0)
Agreeableness (A)
Agreeable (1)
Antagonistic (0)
Conscientiousness (C)
Conscientious (1)
Unconscientious (0)
Neuroticism (N)
Neurotic (1)
Emotionally Stable (0)
Openness to Experience (O)
Open (1)
Closed (0)
Table 1: Binary descriptors for each Big Five personality trait, adapted from Jiang et al. (2024) [ 14 ] . The positive descriptor indicates a high presence of the trait, while the negative descriptor indicates a low presence.
Claim-Verdict
01000
01111
11000
Claim: Pfizer CEO Albert Bourla said he doesn’t need the vaccine because he’s healthy. Verdict: This is a misquote from an interview from December. Albert Bourla said he didn’t want to take the vaccine ahead of more vulnerable recipients. He has since been double vaccinated.
Albert Bourla shared his thoughts in a December interview, explaining that he felt it was more important for others in greater need to receive the vaccine first. His words were taken from that time, and it’s worth noting that he has since chosen to be fully vaccinated, receiving both doses.
This is a partial representation of a December interview where Albert Bourla explained his thoughtful decision not to take the vaccine before those more in need. His choice was made with care and consideration for others, and he has since received both doses of the vaccine.
Albert Bourla made it clear during a December interview that he wanted to make sure others who were more in need got the vaccine first and that’s exactly what he did. Since then, he has received both doses and shown full confidence in the vaccine his company helped develop. It’s all about doing the right thing, at the right time, for the right reason.
Table 2: A sample of verdicts generated during the Tailored Debunking phase, showing a generic verdict alongside tailored alternatives for profiles 01000 (a persona who is Introverted, Agreeable, Unconscientious, Emotionally Stable and Closed to Experience), 01111 (a persona who is Introverted, Agreeable, Conscientious, Neurotic and Open to Experience), and 11000 (a persona who is Extroverted, Agreeable, Unconscientious, Emotionally Stable and Closed to Experience)
Figure 2: Mean persuasive scores assigned by LLM-based judges across three conditions: Matched (verdict tailored to the judge’s own psychological profile), Mismatched (verdicts tailored to different profiles), and Generic (non-personalized). Each persona is defined by the high presence (1) or low presence (0) of each one of the Big Five traits, in order Extraversion (E), Agreebleness (A), Conscientiousness (C), Neuroticism (N), and Openness to Experience (O).
Profile Pair
Llama3
Qwen3-8B
Qwen3-32B
A
B
t-statistic
P-value
t-statistic
P-value
t-statistic
P-value
Matched
Mismatched
14.54
4.75\times10−48
29.96
1.83\times10−194
37.18
9.39\times10−296
Matched
Generic
92.93
0.0
88.11
0.0
78.68
0.0
Mismatched
Generic
91.38
0.0
79.31
0.0
56.08
0.0
Matched
Mismatched (clos.)
7.57
1.87\times10−14
14.27
2.47\times10−46
17.37
1.53\times10−67
Matched
Mismatched (dist.)
17.38
1.21\times10−67
37.29
4.48\times10−298
46.51
0.0
Table 3: t-test statistic for different comparisons. P-values are all < 0.05.
Model
Accuracyp
Accuracycn
Llama3
70.59
86.45
Qwen3-8B
88.64
96.39
Qwen3-32B
68.78
86.85
Table 4: Accuracy of models on (exact) Profiled Debunking ( Accuracyp ) and Close Neighbours ( Accuracycn ), expressed as percentages.
Figure 3: Aggregate mean persuasiveness scores for profiles grouped by their number of positive descriptors activated
Personalization is a crucial capability of modern language agents. However, current research primarily positions personalized agents as passive responders to user preferences, limiting their ability to interact with users and provide suggestions or guidance proactively. To systematically evaluate such proactive personalization in realistic interactions, we propose Ψ-Bench, a benchmark for assessing LLMs' ability to influence realistic users through conversation. We design three real-world interaction scenarios that involve persuasion in Ψ-Bench, and endow simulated clients with personal characteristics through explicit user profiles derived from dialogue histories. We evaluate 10 frontier LLMs on Ψ-Bench and find that while most models can produce coherent and reasonable arguments, even state-of-the-art models still leave considerable room for improvement in persuasion. We also find that providing access to client profiles yields an average performance gain of 18.24%, highlighting the importance of user-specific information for effective persuasion. Overall, our work highlights persona-sensitive influencing as a challenging yet practical direction for evaluating and developing more proactive personalized LLM agents. Codes are available at: https://github.com/Hanpx20/Psi-Bench.
Imbuing Large Language Models (LLMs) with specific personas is prevalent for tailoring interaction styles, yet the impact on underlying cognitive capabilities remains unexplored. We employ the Neuron-based Personality Trait Induction (NPTI) framework to induce Big Five personality traits in LLMs and evaluate performance across six cognitive benchmarks. Our findings reveal that persona induction produces stable, reproducible shifts in cognitive task performance beyond surface-level stylistic changes. These effects exhibit strong task dependence: certain personalities yield consistent gains on instruction-following, while others impair complex reasoning. Effect magnitude varies systematically by trait dimension, with Openness and Extraversion exerting the most robust influence. Furthermore, LLM effects show 73.68% directional consistency with human personality-cognition relationships. Capitalizing on these regularities, we propose Dynamic Persona Routing (DPR), a lightweight query-adaptive strategy that outperforms the best static persona without additional training.
Jiaqi Chen, Ming Wang, Tingna Xie +2
School of Computer Science and Engineering, Northeastern University, Shenyang 110819, China · School of Computing and Information Systems, Singapore Management University, Singapore 178902, Singapore · School of Computer and Communication Engineering, Northeastern University, Qinhuangdao 066004, China
Partisan news media erode cross-partisan trust, but large language models (LLMs) offer a potential means of debiasing such content at scale. Across two pre-registered experiments, we tested whether LLM-generated debiasing of liberal news headlines could improve conservative readers' trust-relevant judgments. Study 1 found that subtle lexical debiasing (replacing emotive words with more moderate synonyms) had no effect on any outcome. Study 2 found that a more substantive reframing intervention significantly increased conservatives' perceived trustworthiness, completeness, and willingness to engage with liberal news headlines, without producing a backfire effect among a sample of liberals. In Study 1, the intervention produced robust effects among LLM-simulated silicon participants, whereas it had no impact on human readers. In Study 2, the intervention's effects among silicon participants aligned directionally with human responses but were significantly larger in magnitude for some outcomes. Moderation analyses revealed that the model's implicit theory of who responds to debiasing diverged from the psychological profile that actually predicted human responsiveness. These findings demonstrate that LLM-based debiasing can improve cross-partisan receptivity when targeting ideological framing rather than surface-level language, but that current models lack both the quantitative accuracy and qualitative psychological fidelity to evaluate their own interventions without human oversight.
Faisal Feroz, Jonas R. Kunst
Department of Experimental Psychology, University of Oxford · Uehiro Oxford Institute, University of Oxford · Psychology Programme, School of Social Sciences, Nanyang Technological University +1