A Theory of Appropriateness That Accounts for Norms of Rationality
Authors: Joel Z. Leibo, Alexander Sasha Vezhnevets, Manfred Diaz, John P. Agapiou, William A. Cunningham, Peter Sunehag, Logan Cross, Raphael Koster, Stanley M. Bileschi, Minsuk Chang, Iyad Rahwan, Simon Osindero, James A. Evans
Organizations: Google DeepMind · Mila - Québec AI Institute · University of Toronto · Max Planck Institute for Human Development · Google, Paradigms of Intelligence team · University of Chicago · Santa Fe Institute
We propose a society-first theory of normative appropriateness where individuals, modeled as pre-trained actors with cognitive architectures analogous to Large Language Models (LLMs), generate behavior via predictive pattern completion. Our theory posits that individuals act by completing distributed symbolic patterns based on context, answering questions such as "What does a person such as I do in a situation such as this?". This sense-making mechanism provides a parsimonious account of the key features of human norms: their context-dependence, arbitrariness, automaticity, dynamism, and their support from social sanctioning. It challenges rational-choice theories of social norms by accounting for their key features without needing to exogenously posit scalar rewards or preference relations. By distinguishing between explicit norms, which we associate with in-context adaptation, and implicit norms, which we associate with long-term memory, the theory reconceptualizes several foundational ideas in cognitive science. In particular, it gives an alternative account to the data traditionally seen as supporting dual-process models, and it flips the role of rationality, allowing us to construe it as adherence to culturally-contingent justification standards.
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Figure 1: Our theory, and its relatives in sociology, aim to explain macro-level social causality in terms of micro-level mechanisms—i.e. the interaction of culturally constituted individuals ( Coleman, 1990 ; Giddens, 1984 ; Bourdieu, 2020 ) . In step one, the modeling process begins by using an LLM to render a macro-level social idea e.g. “collective action in labor union negotiation” into a micro-level instantiation in terms of specific individual actors and their initial conditions plus environment initial conditions. In step two, a generative-agent-based modeling engine such as Concordia ( Vezhnevets et al., 2023 ; Vezhnevets et al., 2025 ) or Park et al. (2023) is used to simulate interaction between individuals, producing traces of their behavior. In step three, the data produced by step two is aggregated across all simulated individuals to recover a macro-level measurement of the emergent social effect.
Figure 2: Global workspace diagram illustrating a decision logic. z denotes the content represented by a set of parallel specialized summary functions which may correspond to neural circuitry located in different parts of the brain from one other or even consist of distributed representations themselves. For example, some summary functions may be perceptual in nature e.g. a summary function that asks of recent observations “what kind of situation is this?”, some summary functions may be more mnemonically oriented e.g. a summary function that asks of one’s episodic memory “what kind of person am I?”, and some summary functions may be closer to premotor action planning circuitry such as one that asks “what would a person like me do in a situation like this?”. This architecture was inspired by the global workspace architecture of Baars (1988) ; Shanahan (2010) . Here, at time t , our zt is a snapshot of the content in the global neuronal workspace, i.e. zt is represented by dynamic cell assemblies linking the far-flung modules comprising the workspace.
Human communities are governed by normative systems: shared standards that produce norms dictating acceptable behavior, enforced through community sanctioning. Aligning increasingly autonomous AI systems with these norms is a central alignment challenge, complicated by the fact that norms are vast in number, change quickly, and are often arbitrary (e.g., dress or language conventions). Thus, alignment requires normative competence: the ability to discern from interaction alone what norms a community enforces without relying on static pretrained knowledge. We introduce a multi-agent community debate setting, where access to debate is governed by synthetic norms, to study normative competence in isolation from pretraining exposure. We show that baseline LLM agents fail to learn norms even when doing so would improve their accuracy. We then experiment with various normative modules -- architectural components for norm inference -- finding that norm-following is highly sensitive to both the style of norm and the model powering the normative module, suggesting a lack of generalizability. Furthermore, when idiosyncratic, non-normative behaviors accompany the true norm, LLM agents exhibit an unselective attribution failure: they indiscriminately copy idiosyncratic noise alongside enforced rules, a pattern that persists even when imitating unnecessary behaviors is explicitly penalized. To the best of our knowledge, our work is the first to operationalize and evaluate normative competence in LLMs, demonstrating that current AI systems excel at behavioral mimicry but lack the capacity to discern socially enforced order.
Andrea Wynn, Harsh Satija, Nathan Baek +3
Nathan · Johns Hopkins University · Vector Institute
Contemporary artificial intelligence research has been organized around two dominant ambitions: productivity, which treats AI systems as tools for accelerating work and economic output, and alignment, which focuses on ensuring that increasingly capable systems behave safely and in accordance with human values. This paper articulates and develops a third, emerging ambition: the use of large language models (LLMs) as scientific instruments for studying human behavior, culture, and moral reasoning. Trained on unprecedented volumes of human-produced text, LLMs encode large-scale regularities in how people argue, justify, narrate, and negotiate norms across social domains. We argue that these models can be understood as condensates of human symbolic behavior, compressed, generative representations that render patterns of collective discourse computationally accessible. The paper situates this third ambition within long-standing traditions of computational social science, content analysis, survey research, and comparative-historical inquiry, while clarifying the epistemic limits of treating model output as evidence. We distinguish between base models and fine-tuned systems, showing how alignment interventions can systematically reshape or obscure the cultural regularities learned during pretraining, and we identify instruct-only and modular adaptation regimes as pragmatic compromises for behavioral research. We review emerging methodological approaches including prompt-based experiments, synthetic population sampling, comparative-historical modeling, and ablation studies and show how each maps onto familiar social-scientific designs while operating at unprecedented scale.
Large language models are increasingly used for social decision-making situations that require balancing cultural norms with personal preferences. For example, a user preferring honesty might ask whether to correct a coworker publicly when local norms favor indirect feedback. Yet existing research studies cultural alignment and personalization largely separately. We introduce PACT, the Personal-Preference and Cultural-Norm Trade-off framework, which evaluates whether models choose to follow a cultural norm or allow personal preferences. We find that LLMs vary in how rigidly they enforce cultural norms, with behavior shifted more by country context (7.8%) than age (1%) and gender (0.7%) and shifting non-uniformly after instruction tuning. Furthermore, our five-country human study on PACT shows that culture-following in humans is mainly driven by scenario country, with the lowest agreement when participants judge their own cultural contexts, showing within-culture pluralism. Finally, human-LLM alignment experiments show that models can match majority choices, but fail to capture response distributions and uncertainty (with best correlations reaching only 0.24). Together, these findings motivate alignment evaluations that go beyond majority to capture cultural pluralism and disagreement in social judgment.
Angana Borah, Isabelle Augenstein, Rada Mihalcea
University of Michigan - Ann Arbor · University of Copenhagen